KoMarketing Associates
FEBRUARY 12, 2019
B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”. Instead of just giving these articles the side eye and moving on, let’s really look at the issue.
Marketing Insider Group
FEBRUARY 12, 2019
“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true. Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […].
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KoMarketing Associates
FEBRUARY 12, 2019
Although B2B marketers are still relatively new in adopting account-based marketing (ABM), new research shows that they are already seeing success with this tactic. DemandGen recently conducted the “ABM Benchmark Survey Report” along with Uberflip and Vidyard, and statistics showed that 52 percent of B2B marketers have had an ABM strategy in place for up to a year.
Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. In order to convert leads into paying customers, you must have a comprehensive lead management process in place.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Kapost
FEBRUARY 12, 2019
Last fall, my wife and I bought a new house: a fixer-upper. We had 30 days between our closing and our move-in date to gut and replace a kitchen, tear. The post 6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House) appeared first on Kapost Blog.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Rev
FEBRUARY 12, 2019
Is the Challenger Selling Style right for you? There are many different types of selling methodologies: the Challenger Sale, SPIN Selling, Conceptual Selling, SNAP Selling, Sandler Sales, and Customer Centric Selling – to name just a few. While each has their own benefits and challenges, each style has something to offer B2B sales reps to improve conversions and build customer loyalty.
Leadspace
FEBRUARY 12, 2019
By now, most B2B businesses appreciate the importance of taking a strategic approach to outbound. Buying lists of contacts and companies, and then firing off content or making Sales calls based on job titles or target industries is a recipe for failure. This is particularly true for account-based marketing (though not exclusively). Marketing and Sales need to align on which accounts they should target; which individuals they need to engage within those accounts; how to pinpoint the exact right t
Rev
FEBRUARY 12, 2019
Is the Challenger Selling Style right for you? There are many different types of selling methodologies: the Challenger Sale, SPIN Selling, Conceptual Selling, SNAP Selling, Sandler Sales, and Customer Centric Selling – to name just a few. While each has their own benefits and challenges, each style has something to offer B2B sales reps to improve conversions and build customer loyalty.
Content Marketing Institute
FEBRUARY 12, 2019
Innovators in every space have leveraged their blogs to attract increasingly skeptical audiences. How can you do it too? Learn how some of the 50 cream-of-the-crop blogs differ from the also-rans. Continue reading → The post Here’s What We Learned From 50 of the Most Popular Blogs appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Albacross
FEBRUARY 12, 2019
We’ve heard it a million times. Your readers will not subscribe to your email list unless you can provide real value in return. The denizens of the marketing world have a name for these incentives. They are called “ Lead Magnets ”. Effective lead generation is a critical objective for any business, and optimized lead magnets can help to move them much closer to their goal.
Emplifi
FEBRUARY 12, 2019
If you think that jaw-dropping photos are the only thing that helps you get social media engagement - you're wrong. Though often underrated, Instagram captions can be a powerful tool that can make or break your post. Read on for easy-to-follow tips that will help you get Instagram caption ideas in no time.
SEMrush
FEBRUARY 12, 2019
In this Weekly Wisdom video, Ross will go through ways you can save time on SEO tasks. With some of these tips and hacks, as well as some tools that we used to kind of cut the fat, so we can get the data in and analyze it, and more importantly, get it live on our client‘s site so we can start ranking them.
Golden Spiral
FEBRUARY 12, 2019
Odysseus asked his crew to tie him to the ship’s mast so he wouldn’t succumb to the sirens’ song. He wanted to hear it, but not heed it. And that’s where a lot of B2B tech marketers find themselves, when it comes to the constant call of current marketing trends. At Golden Spiral, we study the trends, incorporating many of them ourselves, and we help our clients implement many, as well.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
FEBRUARY 12, 2019
Peanut butter and jelly. Peas and carrots. Interactive assets and qualifying leads. That third pair may not be as well-known as the other two, but it should be—at least among B2B marketers. B2B lead generation would be far more effective if more marketers used interactive assets to uncover buyer intent. Why? Because interactive assets stand out from the sea of static content that B2B buyers are so familiar with.
Content Standard
FEBRUARY 12, 2019
Every marketer on the planet is planning for AI, investigating VR, and wanting to develop voice tech skills. These days, it’s all about being the first, getting to stuff before anyone else, and proving your worth by being innovative. But there’s no point in innovation if your audience isn’t there yet—and there’s definitely no point if the audience is too distracted by the bells and whistles of modern technology to absorb your brand’s story.
Fusion Marketing Partners
FEBRUARY 12, 2019
Your boss doesn’t like how the website looks. Colleagues continually point out your competitors’ digital presence is on the bleeding […].
EveryoneSocial
FEBRUARY 12, 2019
Your company culture is key to growing the business and improving employee engagement. But it’s also important for creating long-term brand champions. In today’s changing landscape, jobs are becoming less and less of a 9-5 construct; today’s workforce wants to find a job that’s not just a paycheck, but a passion. That’s great news for you as an employer.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ontraport
FEBRUARY 12, 2019
Turning leads into customers becomes much easier when a personal relationship develops.To use automation to connect with your leads on a human level, follow these steps. The post How to Add a Personal Touch to Your Automated Sales Processes appeared first on The ONTRAPORT Blog.
Atomic Reach
FEBRUARY 12, 2019
Recently, we surveyed 150 of the top content marketing influencers on how they are approaching content marketing today. Seeing as they are the best of the best, we did not want to keep their insights to ourselves. Larry Kim shared some incredible insights about how he thinks about content marketing. He is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization.
BenchmarkONE
FEBRUARY 12, 2019
Emotional impact is the direct result of strong storytelling – but you’re a marketer, not a writer! Still, with a few strategies around narrative copywriting, you can craft a story that strikes a chord with your audience and compels them to convert. It’s time to put products and features aside and tap into the power of creative storytelling in your next email campaign.
ClearVoice
FEBRUARY 12, 2019
Dani Egna rolls into every pitch meeting, including those with buyers for the biggest fashion retailers in the country, with a portable tattoo cart. The rig is almost like a mini tattoo parlor, as she describes it, only without the gun and permanent inks, because this 25-year-old artist/entrepreneur specializes in temporary tattoos. Yet though her product may be temporary, her designs and the way she pitches them leave a lasting impression on potential clients.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Outreach
FEBRUARY 12, 2019
You've probably been hearing a lot about "sales enablement" lately, especially if you're an Outreach customer or attending Unleash '19 in March. Sometimes though, the jargon can get jumbled with other sales and marketing processes and it can be unclear what a sales enablement team really does, and if you need one in your company. So what is sales enablement anyway?
Strategic-IC
FEBRUARY 12, 2019
What are pillar pages, what benefit do they offer and why should they form a part of your wider content strategy? What Are Pillar Pages? If you’ve heard of pillar content, you likely know that pillar pages are long (1000’s of words), detailed site pages, that provide a comprehensive outline of a certain high-volume topic, relevant to your organisation.
SmartBug Media
FEBRUARY 12, 2019
At SmartBug Media, to quote Taylor Swift , “We never go out of style.”. Although we are a classy bunch, I’m not referring to our taste in fashion, culture, social skills, or fearlessness in quoting Taylor Swift at the start of a blog post. I’m referencing the content we write, both internally and for our clients—we have developed an editorial style guide for our content, and we stick to it as much as possible.
Content4Demand
FEBRUARY 12, 2019
When marketing and sales work together, everybody wins. For some organizations, though, that’s easier said than done. While both teams have the same ultimate goals, they often have very different perspectives and ideas about how to achieve those goals. When marketing invests the time to understand sales processes and the team’s challenges, we can do a much better job of equipping the sales team with marketing materials that they’re excited about and empowered to use correctly.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
EMagine B2B Blog
FEBRUARY 12, 2019
For years, marketers intuitively knew that delivering better audience experiences would produce greater results. What they lacked was data to support the investment and effective tools for driving the process. That’s all changed. Recent data is suggesting off-the-charts returns on effort, and the tools are now in place. The Relationship Era of Marketing is in full swing.
BOP Design
FEBRUARY 12, 2019
Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation necessary for a business meeting. You likely outline and practice your presentation, as well as pick out and wear the appropriate attire.
Televerde
FEBRUARY 12, 2019
Skills training plays a big role in any organization. Not only must companies keep employees informed of processes and changes to effectively perform their jobs, overall employee satisfaction and experience can be greatly affected. Around 40 percent of employees will leave their position within the first year because of poor skills training. Employees want to know their skills are expanding with options to advance at some point.
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