Wed.Aug 24, 2016

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How giving useful ideas and secrets builds trust

markempa

I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like, “I think companies [like yours] give away too many of their trade secrets on their website and blogs. They provide too much information freely.

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5 Tips To Rock Your Snapchat Marketing

Marketing Insider Group

With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether. And according to eMarketer, Snapchat is expected […]. The post 5 Tips To Rock Your Snapchat Marketing appeared first on Marketing Insider Group.

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7 Steps To Creating The Best ABM Campaign Ever With Advocacy

Influitive

Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. But how do you do it? Here. The post 7 Steps To Creating The Best ABM Campaign Ever With Advocacy appeared first on Influitive.

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Exceed Customer Expectations In The New Age Of Personalization

Marketing Insider Group

The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. According to a new study from Accenture Interactive more than 9 in 10 companies are struggling to deliver digital customer experiences that exceed their customer expectations. Further, only 7% say their companies actually do […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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7 Steps To Creating The Best ABM Campaign Ever With Advocacy

Influitive

Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. But how do you do it? Here. The post 7 Steps To Creating The Best ABM Campaign Ever With Advocacy appeared first on Influitive.

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6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Adobe Experience Cloud Blog

Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

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9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have

Hubspot

Lead magnets are an effective technique for gaining a prospect's contact information. The problem is that these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great but seriously, who has time for that? In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business

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Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!

Vidyard

If you’re reading this post, you’re probably already using video. We’d even bet on it. But that’s not really a big bet to take when 87% of online marketers use video today and 96% of B2B organizations are leveraging video marketing content. The only thing is, ‘using’ is a pretty loose term. There’s a broad spectrum in the use of video in marketing. There’s a big difference between publishing videos here and there to YouTube (which, hey – no objections here, you’re definitely on the right t

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3 Ways to Boost Your Sales With an ROI Calculator

SnapApp

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. If you haven’t read that, go check it out. I’ll wait. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. What you might not know is that an ROI calculator can actually boost your sales in three ways. 1.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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33Across Announces Expanded Partnership with LiveRamp

33Across

33Across is excited to announce our expanded partnership with LiveRamp, the market leader in data connectivity and onboarding. The post 33Across Announces Expanded Partnership with LiveRamp appeared first on 33Across.

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New Marketer’s Guide Delivers B2B Marketing Budget Guidelines

KEO Marketing

Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017. With the upcoming New Year comes a new set of challenges that marketers will want to take into account.

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How to Create an Engaging Snapchat Story: A Start-to-Finish Guide

Hubspot

With the average attention span dipping to just 8.25 seconds -- as short as that of a goldfish -- today's marketers are tasked with creating content that's engaging enough to appeal to distracted consumers. With that in mind, Snapchat -- a real-time messaging and multimedia app -- has become an increasingly attractive channel for those looking to engage the 18-34 year old demographic and grow their brand's social media presence.

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Submit, Approve & Reject Messages for Approval in Sprout’s Mobile App

Sprout Social

Sprout’s latest iOS and Android updates bring Sprout’s message approval workflow to users on the go. Message approval enables teams to effectively collaborate on their social publishing strategies and ensures that social posts stay on-brand and compliant with brand practices. Sprout’s user permissions follow the user from the web platform to the app, ensuring a seamless transition when working outside of the office.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The No-B t Guide to Evaluating Content Marketing Platforms

DivvyHQ

With a few years in sales at DivvyHQ under my belt, it doesn’t take much to spot an informed, organized buyer from the impulse buyer who is in the middle of a content s**t show, and hasn’t spent time thinking about what they really need. Truth be told, I much prefer the former, despite the fact that the informed buyer will probably scrutinize me and our content marketing platform much more thoroughly.

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Enterprise SEM: Inside Search Engine Marketing for Business Interview with Karin Becker of QuanticMind

QuanticMind

How are the most successful enterprise companies in the world handling their paid search optimization? Karin Becker of QuanticMind shares an inside look. Enterprise SEM continues to be challenging for companies of all kinds – from early-stage startups to massive Fortune 500 firms. What digital advertising strategies are the world’s biggest and most successful enterprise companies using today?

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When There’s Too Much in the Toolbox

LeanData

It’s never a good feeling when you’re working on a job and you don’t have the right tool. But these days in the B2B sales tech space, that really should never be a problem. The marketplace has been inundated with sales solutions designed to make every facet of a reps’ job easier and enable businesses to sell in a more structured, efficient manner. So many tools on the digital shelves, though, is having the opposite effect on the lives of sales ops specialists.

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What a Buyer Wants: Personalized Advice, Business Value and ROI

The ROI Guy

B2B buyers are scrutinizing potential vendors more closely, with greater requirements for personalized advice, business value and ROI than ever before , this according to independent research results from the Sixth Annual Demand Gen Report: 2016 B2B Buyer’s Survey , Getting Personal With buyers spending more time researching more choices than ever, Demand Gen Report’s research revealed just how important p ersonalization ranked as crucial in the purchase decision-making process.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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When There’s Too Much in the Toolbox

LeanData

It’s never a good feeling when you’re working on a job and you don’t have the right tool. But these days in the B2B sales tech space, that really should never be a problem. The marketplace has been inundated with sales solutions designed to make every facet of a reps’ job easier and enable businesses to sell in a more structured, efficient manner. So many tools on the digital shelves, though, is having the opposite effect on the lives of sales ops specialists.

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Good Morning, Your SaaS is Down: 3 Ways to Handle it

Brandfolder

__Scenario__: You’ve just arrived at work and elect for the side door to avoid detection. You beeline it to the break room to initiate the day with the familiar hum.

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When There’s Too Much in the Tool Box

LeanData

It’s never a good feeling when you’re working on a job and you don’t have the right tool. But these days in the B2B sales tech space, that really should never be a problem. The marketplace has been inundated with sales solutions designed to make every facet of a reps’ job easier and enable businesses to sell in a more structured, efficient manner. So many tools on the digital shelves, though, is having the opposite effect on the lives of sales ops specialists.

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ABM Vendor Guide: Features to Look for in Target Scoring Vendors

Customer Experience Matrix

My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts. ABM Process System Function Sub-Function Number of Vendors Identify Target Accounts Assemble Data External Data 28 Select Targets Target Scoring 15 Plan Interactions Assemble Me

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Lessons Brands Can Learn From Gawker

Contently

On Monday, Gawker published its last story. It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces. I wrote my own brief memoriam here. But since I cover content marketing for a living, I couldn’t help but contemplate what lessons brands can learn from the site that we loved to hate yet still visited every day. 1.

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ABM Vendor Guide: Features to Customize Messages

Customer Experience Matrix

Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. ABM Process System Function Sub-Function Number of Vendors Identify Target Accounts Assemble Data External Data 28 Select Targets Target Scoring 15 Plan Interactions Assemble Messages Customized Messages 6 Select Messages State-Based Flows 10 Execute Interactions Deliver Messages Execution 19 Analyze Results Reporting Result Analysis 16 According to the Guide: Vend

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3 Essential Marketing Skills that Drive Growth in Professional Services

Hinge Marketing

Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. In light of this urgent need, what are the most important marketing skills you should look for when building an in-house marketing team? It’s not always obvious. Fortunately, recent research into the best-performing professional services firms offers some answers.

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How to select the perfect B2B data vendor

Biznology

Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Ways to Control Your Email Addiction [Infographic]

Hubspot

If you're among the 50% of us who check email from bed when we should be sleeping, then you know: We, as a society, are completely addicted to our email. And you can chalk it up to dopamine -- the neurotransmitter that makes us keep doing stuff that feels rewarding. Back in the day, those were things like eating, or having a nice conversation. But now, says psychologist Dr.

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