Mon.Jul 18, 2016

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LinkedIn Marketer Shares Her Top Tips For Content Marketing Success

Marketing Insider Group

Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs. But with so many […].

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Personalized content for more effective content marketing

Biznology

Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. It’s an absolute must for long-term survival. Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an oppo

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How Brands Can Leverage The Insatiable Demand For Video Content

Marketing Insider Group

Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content over all other content choices. According to Animoto’s 2015 Online and Social Video Marketing Study, video marketing is playing a larger role in customer acquisition and engagement with four times as many consumers preferring to watch a video about a product […].

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My new-found appreciation for PURLs

Direct Response Coach

PURLs (Personalized URLs), better known as personalized landing pages, have been around for many years. When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of curiosity. But still a gimmick. My reasoning: even if you [.]. The post My new-found appreciation for PURLs appeared first on McCarthy and King Marketing.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Content Synaptics: Driving Connection with Active Participation

Marketing Insider Group

By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain. In case you’ve forgotten your high school biology (don’t worry, I have too), synapses are the little connectors that pass chemical signals between neurons in the brain. They’re responsible for transmitting impulses that directly affect learning, memory, […].

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Measuring Campaigns: Perspectives From Around the Table

Hive9

This article is a reblog and was originally published by Ross Graber, Research Director at SiriusDecisions.

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Breaking Down the Fundamentals of Account-Based Marketing

Adobe Experience Cloud Blog

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer? What do you need to know about ABM? Why does it matter? How do you know if it’s right for your business? So many questions, and now’s the time for answers.

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Video Marketing How-To: Getting the Most From Your Video Production Agency

Vidyard

Hello and welcome to another episode of Video Marketing How-To! This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. First, have a creative brief ready to go. Successful videos only happen when all stakeholders are on the same page, and a creative brief allows you to talk about who your video is targeting, why you’re making it, what the requirements are from a creative standpoint, and how you’re going to me

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A B2B Marketer’s Guide to Website Redesign for Maximum Impact [eBook]

Circle Studio

The post A B2B Marketer’s Guide to Website Redesign for Maximum Impact [eBook] appeared first on circle S studio.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Frost & Sullivan Honors Vidyard with Customer Value Leadership Award

Vidyard

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market. Frost & Sullivan recognized Vidyard for its video marketing and analytics technology strength, its ability to help customers gain insight and intelligence on its videos and viewers, and its innovative approach to customer success and customer experience

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For Executives: How to Avoid the Most Challenging Hurdle in Your Content Marketing Operation

Kapost

Oversight and management of content is a new role at many organizations. This blog post focuses on the challenges and opportunities that come with this position. . A client recently asked me about the most challenging part of content marketing. This client was just beginning to role out Kapost and content marketing in general and wanted to avoid common mistakes.

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Frost & Sullivan Honors Vidyard with Customer Value Leadership Award

Vidyard

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market. Frost & Sullivan recognized Vidyard for its video marketing and analytics technology strength, its ability to help customers gain insight and intelligence on its videos and viewers, and its innovative approach to customer success and customer experience

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Get a $120M revenue boost from partnering with customers on Value Selling & ROI / TCO? Splunk tells you how.

The ROI Guy

David Caradonna is the Director of Global Business Value Consulting (BVC) for Splunk, and with his team, they’ve achieved some incredible results from their value selling programs. David was recently interviewed by the not-for-profit Value Selling and Realization Council, and the results of their Splunk BVC program are amazing. With just a handful of resources, the Splunk team leverages the Alinean platform and analyst services to deliver a simple self-service catalog of ROI/TCO Tools.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Make Great Videos for Instagram Without Breaking the Bank

Hubspot

So, you want to push the envelope with Instagram video but you don't have the budget, resources, or expertise to get the job done, right? Wrong. Sure, you may have noticed an array of dazzling and creative Instagram videos on the platform, but don't let mega-brands with huge video teams and endless budgets get you down. Carving out your piece of the pie doesn't have to be scary, time-consuming, or even expensive.

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SiriusDecisions Reveals Sales Content Research and Secrets to Success

The ROI Guy

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. New research results from SiriusDecisions show the significance of Sales Content to winning more business, revealed by Heather Cole, Services Director of Sales Enablement with SiriusDecisions, in a compelling interview with Alinean’s own Tom Pisello.

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Why Silent Facebook Video Is So Popular

Content Standard

Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. Publishers report that a staggering 85 percent of Facebook video views happen without sound, according to Digiday. In this sound-free, autoplay environment, brands and publishers are clamoring to find new ways to communicate without audio while capturing user attention.

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7 Steps to Creating an Operating System for Your Agency

Hubspot

In 1955, a middle-aged milkshake machine salesmen came upon something odd. At a time when his industry was taking a dive, one restaurant ordered enough machines to make 40 milkshakes at once. He was so curious that he bought a plane ticket and flew from Illinois to California to see what kind of restaurant would make such a purchase. What he discovered would change the world forever.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Content Marketing Trends Sweeping Europe

Contently

Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent.

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Do You Know How to Create the Perfect Content Marketing Strategy?

Sprout Social

Creating and curating content is important to businesses both big and small. Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you. You need a plan and a good one. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider.

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12 of the Best 'Contact Us' Page Examples You'll Want to Copy

Hubspot

When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. But what about a website's 'Contact Us' page? Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design. Think about how many contact pages you've stumbled upon that look like they were built in the 1990s, even if the rest of the website is beautiful and updated.

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Less is More: Why Your DAM Should Keep it Simple

Brandfolder

When you’re building a product, it’s easy to get caught in a web of over-solutioning for problems: a twisted, tangled maze of features borne out of every single customer question,

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Using Interactive Content to Build a Scalable Account Based Marketing Program

SnapApp

If you’re a marketer with a pulse, you’ve heard of Account Based Marketing. It seems like it’s everywhere – starring in standing-room-only sessions at industry conferences; dominating stacked panels at networking events; filling up email inboxes across the marketing world. It’s the new hotness, and it’s easy to see why: ABM promises better results , closer sales-marketing alignment , and treasure troves of revenue (plus a system to attribute that revenue back to marketing – yessss!).