Marketing Insider Group
JUNE 7, 2016
By Federica Auletta, Market Inspector Blogging has become a universal issue. With hundreds of millions of blogs, nowadays everyone can start one. However, many of these blogs remain inactive, condemned to oblivion, and most of them are simply ineffective and therefore invisible. Nevertheless, the competition is stiff, the stakes are high, and the unstoppable development of the […].
ViewPoint
JUNE 7, 2016
Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed lead nurturing , and how an advanced lead generation program that includes nurturing can triple your sales.
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Marketing Insider Group
JUNE 7, 2016
For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the way the human race communicates on a daily basis. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. However, […]. The post A Complete Guide to Social Media-Based Lead Generation appeared first on Marketing Insider Group.
Sales Engine
JUNE 7, 2016
By now, you have no doubt heard that content marketing is the future of demand generation. All the cool kids are doing it, and all those other marketing methods are useless and old-fashioned in comparison. But if the function of content is to generate and nurture your leads through your sales funnel, how do you create content that is good enough to comply with the demands of your sales team?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
JUNE 7, 2016
The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. Approximately 47 percent of digital marketers say that they do not have the right tools for the job. For more insight into the findings of the report, we spoke to Kashyap Kompella, the research director at Real Story Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
JUNE 7, 2016
Today the term “cross channel marketing” is old news for marketers. At least it better be. According to one report, in this year alone successful marketers are nearly 35 times more likely to use cross channel marketing with their customers vs. under-performing teams who struggle to use this tactic at all. Many marketers are still trying to […].
ANNUITAS
JUNE 7, 2016
How many B2B marketers are self-taught? Most of us. In fact, the majority of marketers (85% according to SiriusDecisions ) are self-taught. Coincidentally, less than eight percent of marketers rated themselves as very effective in executing demand generation strategy according to the ANNUITAS 2015 B2B Enterprise Demand Generation Study. In a report by SmartInsights , B2B marketers rated their knowledge level in five key areas including Social Media marketing, Search Engine marketing, PR, Digital
Convince & Convert
JUNE 7, 2016
Image via Unsplash. Social customer service is the wave of the future. In just a few years, customers have gone from begrudgingly waiting on phone lines, hoping to finally hear the sound of a human voice, to simply posting questions and expecting to be answered within minutes. Technology has raised the bar in terms of customer expectations. With everything moving faster, you have to be on the ball with regards to your communication strategy, branding, and customer interactions.
Contently
JUNE 7, 2016
A friend shares a great article with you. Intrigued by the headline, you click, excited to read something smart, pithy, nuanced. But then something happens—you’re bombarded by ads. Perhaps it’s a small sidebar video that automatically plays with sound, maybe a blinking neon sign that floats around the browser taunting you. How rude, right?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sprout Social
JUNE 7, 2016
Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. And why not? According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked.
PureB2B
JUNE 7, 2016
Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise. These days, customers and businesses generally see corporate blogs as credible sources of industry information.
Hubspot
JUNE 7, 2016
Back in April, Mark Zuckerberg announced the launch of Facebook's Messenger Platform -- a new service that enables businesses of all sizes to build custom bots in Messenger. In the days following the announcement , the tech and marketing space lost its mind. Thousands of articles were penned about the news , each one speculating on what an open Messenger platform could mean for businesses.
PureB2B
JUNE 7, 2016
Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic, and shares. It reveals the best of what your content can offer to an extended audience, and attracts visits and shares from users that you might not have reached otherwise. These days, customers and businesses generally see corporate blogs as a credible source of industry information.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hinge Marketing
JUNE 7, 2016
The expectations of professional services buyers have changed. Today’s buyers are considering a range of options in their journey from recognition of need, to engagement of service provider, to firm advocacy and referral: Connections —Who do you know? Who do they know? And, any of these connections experts in the services they need? Conversations —No heavy sale.
Content Standard
JUNE 7, 2016
When it comes to the way people communicate in the digital age, the relationship between what’s put out into the world and how people receive it has changed. From seemingly medieval face-to-face interactions to traditional social media posts and their subsequent comments, the gap between expression and reaction has widened significantly, drawing a significant amount of criticism. “When people aren’t using face-to-face contact for personal issues, it doesn’t fill the intim
JotForm
JUNE 7, 2016
Small business owners often build websites to attract and serve customers. Yet that can be misguided. A good website also serves partners, competitors, friends and strangers. A good website serves an audience, and growing your audience is the key to growing your business. Big brands do this thr.
SnapApp
JUNE 7, 2016
Remember the days when you were a toddler? It might be tough to actually recall firsthand, but most of us are filled in on some of the more interesting stories from our early childhood. No two babies are the same – depending on environment, family structure, or whatever, each child’s upbringing could be completely different. But there is one common thing that all babies crave: attention.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JUNE 7, 2016
In order to have a successful e c ommerce site, online retailers have to choose the right platform. For many retailers, open source platforms are the way to go, offering undeniable freedom, flexibility and scalability. However, they're not the best choice for everyone, as they can be very technical, expensive and difficult to manage independently.Here, we break down the main factors that retailers should consider when determining whether or not their site requires the support of an open source p
SnapApp
JUNE 7, 2016
Another year, and another SiriusDecisions behind us! More than 2,500 marketers of all types descended upon Nashville, TN for four days at the end of May for the eleventh annual SiriusDecisions Summit. The event, which draws in representatives from across a wide variety of industries, aims to share insights and proven methodologies to help shape new business initiatives and marketing and sales solutions. .
LeanData
JUNE 7, 2016
For the longest time, Jonathon J. Leon Guerrero had trouble figuring out just the right analogy to help explain what he did in his job. After all, who really understands what you mean when you say, “sales operations?”. But he finally decided that it’s like being the offensive coordinator on a football team. “You’re not in the game, but you’re calling the plays for sales,” said Leon Guerrero, who oversees sales ops at LeanData.
The Freeman Company
JUNE 7, 2016
Strategist from FreemanXP shares what it takes to get noticed on the big show floor
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
JUNE 7, 2016
For the longest time, Jonathon J. Leon Guerrero had trouble figuring out just the right analogy to help explain what he did in his job. After all, who really understands what you mean when you say, “sales operations?”. But he finally decided that it’s like being the offensive coordinator on a football team. “You’re not in the game, but you’re calling the plays for sales,” said Leon Guerrero, who oversees sales ops at LeanData.
Adobe Experience Cloud Blog
JUNE 7, 2016
Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences. Or perhaps you managed your website, optimizing the user experience with real-time web personalization.
LeanData
JUNE 7, 2016
For the longest time, Jonathon J. Leon Guerrero had trouble figuring out just the right analogy to help explain what he did in his job. After all, who really understands what you mean when you say, “sales operations?”. But he finally decided that it’s like being the offensive coordinator on a football team. “You’re not in the game, but you’re calling the plays for sales,” said Leon Guerrero, who oversees sales ops at LeanData.
Brandpoint
JUNE 7, 2016
The world of social media is a fast-paced one. Things change quickly and often, whether it’s Facebook’s algorithm or Twitter’s new presentation of “Moments.” As a social marketer, I spend a lot of time trying to figure out the best possible solutions to the issues that arise in such a dynamic space. Fortunately, the internet has my back.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
LeanData
JUNE 7, 2016
For the longest time, Jonathon J. Leon Guerrero had trouble figuring out just the right analogy to help explain what he did in his job. After all, who really understands what you mean when you say, “sales operations?”. But he finally decided that it’s like being the offensive coordinator on a football team. “You’re not in the game, but you’re calling the plays for sales,” said Leon Guerrero, who oversees sales ops at LeanData.
xiQ
JUNE 7, 2016
Why I Developed xiQ? As a former VP of Sales and Marketing at SAP, I experienced firsthand the pain that B2B sales reps face every day. The never-ending battle to effectively engage with prospects and customers. The quest to find the decision makers and influencers. The difficulty of identifying the right time to engage. And above all, the need to close the deal faster.
Hubspot
JUNE 7, 2016
It is seven times more expensive to acquire a new customer than it is to retain an existing one, and it is only getting more expensive. As more and more ecommerce stores enter the market, the demand for PPC goes up. Simple economics tell us that these prices are on an upward trend. Today’s top ecommerce sites are using retention to battle increasing digital marketing costs and stagnating growth.
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