Tue.Feb 14, 2017

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The Psychology of Colors in Content Marketing

Marketing Insider Group

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. The post The Psychology of Colors in Content Marketing appeared first on Marketing Insider Group.

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How to Leave Voicemails that Generate Results

ViewPoint

Have you ever scheduled a meal for you, your significant other and close friends? Did it take more than one or two phone calls, emails and texts to settle on a date, time and venue? Of course! Multi-touch, multi-media and multi-cycle processes multiply results. Done right, you can expect that 20 – 40% of the leads you generate to be the result of a call back or email reply.

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10 Brands Show Us How Email Marketing is Done

Marketing Insider Group

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct. The post 10 Brands Show Us How Email Marketing is Done appeared first on PureB2B.

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The Good, the Bad, and the Ugly of Seasonal SEO

KoMarketing Associates

Oh Valentine’s day. The day of overbearing love, overpriced flowers, sappy cards, delicious chocolates, and my 15 th favorite day of the year. Valentine’s day is the day many people use as an opportunity to profess their love for one another. But it also presents a digital marketing opportunity for B2B organizations. I’m talking about seasonal SEO. Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific pe

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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There’s Never Been a Better Time to Launch Interactive Content (Here’s Why)

Marketing Insider Group

Twenty years ago, settling in with the morning paper and a cup of coffee was part of most adults’ morning routines. Eventually, that paper became non-essential as many decided the best way to stay up-to-date was to click through news on a desktop, generally at the office in between rounds of answering emails or hopping […]. The post There’s Never Been a Better Time to Launch Interactive Content (Here’s Why) appeared first on Marketing Insider Group.

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Don’t Have a Super (Bowl) Budget? 5 Cost-Effective B2B Marketing Tactics

Marketing Insider Group

The Super Bowl is the most important day of the year for football fans, followed closely by advertisers. The price tag this year for a 30-second ad spot was a staggering $5 million. Although the Super Bowl commercial scene is populated with mostly B2C offerings, there were several B2B representatives this year – specifically web […]. The post Don’t Have a Super (Bowl) Budget?

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4 Delicious Recipes to Sweeten up Your Marketing

Adobe Experience Cloud Blog

Author: Lisa Marcyes Well, it’s that time of year again. The season of flowers, cards, baby cupids, and stuffed animals is among us. Whether you’ve been looking forward to Valentine’s Day all year or it’s just another day on your calendar, I figure one thing everyone welcomes are the sweet treats the holiday brings. While I was searching for my favorite sugar cookie recipe this weekend, it got me thinking about all of the ingredients that go into a successful marketing strategy.

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Valentine’s Day Gift

Ambal's Amusings

I have told the boys that I don’t need any gifts for birthday or Christmas or Valentines Day. So, they usually take me out to lunch or dinner or cook a meal… to spend time together. This Valentine’s Day, Adi surprised me by giving a Jawbone… it is some wearable gadget to lead a healthier lifestyle. Its lean … Continue reading Valentine’s Day Gift.

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How to Find Better Converting Keywords

Convert

Keyword research is an integral part of digital marketing. It helps in analyzing demand, creating advertising strategy, brainstorming, content creation and more. But did you know that it can also help improving your conversion rate? Yes, if you know how to find those better-converting keywords! Let’s see how to find keywords that tend to convert.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Going Global? A Video Marketing Strategy Is Your Key to Success

Content Standard

Thanks to digital advancements taking place all around the world, global strategies are more accessible than ever to enterprise and even mid-level brands. New corners of the world can be reached through mobile technology and high-speed internet access, and many companies recognize that a strong, local market can be complemented by incremental growth of its brands in international markets.

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Be Mine: A Brief History of Valentine's Day Marketing

Hubspot

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. We were never taught that Valentine's Day actually originated with an arguably gruesome ancient festival , where there was no chocolate or exchange of cute, red-and-pink

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Social Media Monitoring

Lead Liaison

*Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. . Today’s guest post comes from our friends over at the Salesforce Marketing Cloud. Are you a social media manager or someone with limited experience wanting to educate yourself?

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Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]

Hubspot

For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how to post and schedule great visual content?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How To Create A Super Engaged Audience For Your Brand

PureB2B

The post How To Create A Super Engaged Audience For Your Brand appeared first on DemandScience.

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Why Agencies Need to Take a More Modern Approach to Winning New Business

Hubspot

The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be 'future ready', yet if I ask them - " How are you changing your new business process to be stay competitive in an increasingly oversaturated and challenged marketplace?" - they often draw a blank face.

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You'll Fall in Love With These 3 Fun Valentine's Day Form Ideas

JotForm

1. Valentine’s Day Order Form This sweet Valentine’s Day form theme looks like a digital Valentine’s Day card - but it is actually an order form. Whether an online store is selling perfumes, soaps, or beautifully packaged boxes of candy, a JotForm payment form makes it easy to collect money onl.

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Interactive Content, Marketing Automation, and the Engagement Economy

SnapApp

With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way. As a result, these teams are looking for ways to tap into the engagement economy, wherein there’s a real back and forth between organization and consumer (rather than a one-way, mass message.).

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to evaluate a B2B Inbound Marketing Agency

KEO Marketing

Before a B2B inbound marketing agency is hired, they should provide a long-term marketing plan to develop a steady and ongoing stream of qualified prospects coming to your website to request more information or contact a sales person. As you are creating your campaign objectives, think about how you will evaluate the inbound marketing agency. This will help keep your campaigns on track and ensure clear communication between your team and the agency.

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Top Digital Marketing Metrics to Share with Clients this Valentines Day

Matchcraft

One of the biggest parts of your job is keeping your clients in the loop on their marketing programs. Sharing key digital marketing metrics week over week is (hopefully) not just an excuse to boast about the program, but instead, a way to educate clients about the drivers of success, and encourage a healthy interest in their marketing strategy. You’ll always be the expert—that’s why they hired ya—but don’t miss out on sharing these key metrics with your clients.

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Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples

Top Rank Marketing

The post Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples appeared first on B2B Marketing Blog - TopRank®.

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7 Google SEO Rules Every Marketer Should Know

SEMrush

If you’re looking to leverage SEO tactics in your marketing campaign, make sure to follow the seven rules that I always preach to new website owners looking for SEO advice. While some of these may seem commonplace, they are often overlooked which can cause great harm to your search rankings (and your wallet from lack of website traffic).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts

chiefmartech

This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. When any organization endeavors to implement account-based marketing, there comes a point where their reporting framework must follow suit.

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Events as a Platform for Creativity and Innovation: Q&A with Charles Adler

The Freeman Company

Technology, design thinking, and why we all need to travel more

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Andrew Cross Partners With Lightswitch to Kick Off Four-Part Innovators Video Series

Walker Sands

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Solutions to 4 Most Common Sales Funnel Leaks

Prospectr

Do you have your entire sales funnel mapped out? Have you tested to see where the leaks might be? Take a look at some of the most common ones, and practical solutions for each: 1. “No” Often, no really means “not right now.” Just 3% of your prospects are ready to bu y right now sales expert Chet Holmes reveals. In other words, it’s not a big deal to hear the word “No.” For most of your prospects, it’s not the right time to buy, and usually for reas

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Schedule Instagram Posts Through Sprout Social in 6 Easy Steps

Sprout Social

Building a successful brand image is about being at the right place at the right time. And currently that right place looks a lot like Instagram. With an estimated 70% of brands on the network, it’s no wonder why companies continue to look for ways on how to schedule Instagram posts and ultimately produce great content. Even though Instagram strives for producing in-the-moment content, your brand doesn’t have the same privilege throughout the workday.

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30% of Content Marketers Are Motivated by Ranking Higher in Search

KoMarketing Associates

Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. This survey of 300 content marketers found that 30 percent create content to rank higher in search engines. When comparing B2B and B2C company content goals, B2B companies tend to favor lead generation more than B2C, while also focusing on brand awareness and search engine visibility.

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The future of Twitter is as a protected essential public utility

Biznology

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere.

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