Tue.Feb 14, 2017

Trending Sources

The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Content Marketing

How Empathy Will Grow Your Sales & Marketing Pipeline

Type A Communications

February 14, 2017 by Brian Carroll We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean. read more. Customer Experience Marketing Sales Carla Johnson storytelling Type A Communications

Expert Interview Series: Victoria Spall of Browser Media About Using Customer Data and Employing Best Practices to Maximize the Impact of Digital Marketing

B2B Lead Blog

Victoria is a senior account manager at Browser Media, where she specializes in B2B digital marketing and has a passion for all things geeky. We recently sat down with Victoria to hear her thoughts on the current state of digital marketing, including social media, email marketing, and important metrics for digital campaigns. Tell us a […]. Digital Marketing email marketing

The future of Twitter is as a protected essential public utility


This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere. It’s still a thing!

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

Going Global? A Video Marketing Strategy Is Your Key to Success

Content Standard

Thanks to digital advancements taking place all around the world, global strategies are more accessible than ever to enterprise and even mid-level brands. New corners of the world can be reached through mobile technology and high-speed internet access, and many companies recognize that a strong, local market can be complemented by incremental growth of its brands in international markets.

Be Mine: A Brief History of Valentine's Day Marketing


When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. How Valentine's Day Began and Evolved. Ancient Rome. Valentine’s Day.

4 Delicious Recipes to Sweeten up Your Marketing

Modern B2B Marketing

Author: Lisa Marcyes Well, it’s that time of year again. The season of flowers, cards, baby cupids, and stuffed animals is among us. Whether you’ve been looking forward to Valentine’s Day all year or it’s just another day on your calendar, I figure one thing everyone welcomes are the sweet treats the holiday brings. Here’s a look at what we whipped up: Magnificent Social Engagement.

Surprise! It’s not about passion. Five lessons on building a huge personal brand

grow - Practical Marketing Solutions

By Mark Schaefer. I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. At the end of this post, you can download a chapter for free! And you can see a “trailer” for the book here: Click here if you can’t see the KNOWN book trailer. In the beginning. Endurance is rare.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

There’s Never Been a Better Time to Launch Interactive Content (Here’s Why)

B2B Marketing Insider

Twenty years ago, settling in with the morning paper and a cup of coffee was part of most adults’ morning routines. Eventually, that paper became non-essential as many decided the best way to stay up-to-date was to click through news on a desktop, generally at the office in between rounds of answering emails or hopping […]. Content Marketing

Paper 49

Weekend Update: Should You Publish Every Day?


In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. When they finally could devote enough time to read the articles, the news was already old. So Richard Stengel, the magazine’s former editor-in-chief, made a drastic move. The publication would hit newsstands on Friday instead of Monday morning. ” Less crowded, more distribution.

Don’t Have a Super (Bowl) Budget? 5 Cost-Effective B2B Marketing Tactics

B2B Marketing Insider

The Super Bowl is the most important day of the year for football fans, followed closely by advertisers. The price tag this year for a 30-second ad spot was a staggering $5 million. Although the Super Bowl commercial scene is populated with mostly B2C offerings, there were several B2B representatives this year – specifically web […]. The post Don’t Have a Super (Bowl) Budget?

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How to Leave Voicemails that Generate Results


Have you ever scheduled a meal for you, your significant other and close friends? Did it take more than one or two phone calls, emails and texts to settle on a date, time and venue? Of course! Multi-touch, multi-media and multi-cycle processes multiply results. Done right, you can expect that 20 – 40% of the leads you generate to be the result of a call back or email reply. A wise person once asked: How many return calls do you get when you don’t leave a voicemail? Watch the video and note the advice below regarding how to leave a voicemail: A quality voicemail will never hurt you. PowerViews

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

How to Evaluate Demand Opportunities in 5 Steps


B2B marketers are always looking for ways to reach their target audience and drive more demand. Simultaneously, there are tons of vendors and media that sell opportunities to drive that demand -- that could be ad buys on a cost per click (CPC) or cost per impression (CPM) basis, opportunities to participate in events/conferences where your audience will be, or a number of other possibilities.

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Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]


For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how to post and schedule great visual content? Meet the Instagram Experts.

Scaling Inside Sales for New Product Introductions or Market Expansion


Challenges that are part and parcel of new market expansion and product introductions include executing in-depth market research, filling distribution gaps, honing marketing tactics and building internal resources to support the initiative. Let’s take a quick look at each of these challenges and how to tackle them. . Even before you have a lead, the sales cycle starts with generating awareness.

The Good, the Bad, and the Ugly of Seasonal SEO

KoMarketing Associates

Oh Valentine’s day. The day of overbearing love, overpriced flowers, sappy cards, delicious chocolates, and my 15 th favorite day of the year. Valentine’s day is the day many people use as an opportunity to profess their love for one another. But it also presents a digital marketing opportunity for B2B organizations. I’m talking about seasonal SEO. Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. This pertains to holidays, actual seasons, trends/fads, and popular events.


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Interactive Content, Marketing Automation, and the Engagement Economy


With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way. Let’s get on the same page and address a few key questions: What’s working today in marketing, and how is it different from past tactics? Image source.

Why Agencies Need to Take a More Modern Approach to Winning New Business


The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be 'future ready', yet if I ask them - " How are you changing your new business process to be stay competitive in an increasingly oversaturated and challenged marketplace?" - they often draw a blank face. calls. And so it begins again.

30% of Content Marketers Are Motivated by Ranking Higher in Search

KoMarketing Associates

Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. This survey of 300 content marketers found that 30 percent create content to rank higher in search engines. When comparing B2B and B2C company content goals, B2B companies tend to favor lead generation more than B2C, while also focusing on brand awareness and search engine visibility. The content marketers surveyed also weighed in on what areas of their content they would like to improve.

B2C 22

THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts


This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. While the process is involved and complex, it’s incredibly rewarding and highly effective if done properly. Technical: Planning.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Social Media Monitoring

Lead Liaison

*Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. . Today’s guest post comes from our friends over at the Salesforce Marketing Cloud. Are you a social media manager or someone with limited experience wanting to educate yourself? This article is for you!

Set up your email campaign: VerticalResponse’s new editor makes it easy

Vertical Response

Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides. In this edition, we show you how to create a contact list and schedule campaigns. Creating an email list. Then click the Create new list button. Quickly add contacts.

Marketing’s Evolving Accountability and The Future of Content Analytics

HG Data

Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. Marketers are on the hook for a lot more than they ever were before, and Cintell , the premier persona-based marketing platform, understands this challenge firsthand. We sat down with Apparao Kari , Cintell’s founder and chief executive officer, to discuss the sales and marketing landscape, how it has changed, and how modern marketers are adapting to the climate. Read on for the rest of our conversation. What lead to the founding of Cintell? How do you bring ideas to life?

In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister


This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer. While Artificial Intelligence was one topic that was covered ad nauseam in 2016, Infer, a predictive sales and marketing platform predicts that technology is going to evolve even faster from here on out. What’s your take? Zinsmeister: Not at all. How will the trend be in 2017?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Valentine’s Day Gift

Connect the Docs

I have told the boys that I don’t need any gifts for birthday or Christmas or Valentines Day. So, they usually take me out to lunch or dinner or cook a meal… to spend time together. This Valentine’s Day, Adi surprised me by giving a Jawbone… it is some wearable gadget to lead a healthier lifestyle. Its lean … Continue reading Valentine’s Day Gift. Holidays/Festivals Life/Experiences Parenting/Growing up fitness gift

How to evaluate a B2B Inbound Marketing Agency

KEO Marketing

Before a B2B inbound marketing agency is hired, they should provide a long-term marketing plan to develop a steady and ongoing stream of qualified prospects coming to your website to request more information or contact a sales person. As you are creating your campaign objectives, think about how you will evaluate the inbound marketing agency. Adherence to Your Goals and Objectives.

Events as a Platform for Creativity and Innovation: Q&A with Charles Adler

Experience Marketing Insights

Technology, design thinking, and why we all need to travel more