Biznology
DECEMBER 29, 2016
Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise? How do you prioritize what’s most important to your marketing or overall business goals? Tough to do! Everybody loves to talk about their “data-driven” approach to marketing.
Hive9
DECEMBER 29, 2016
Better access to data gave marketing departments something that long felt elusive before: a specific measure of success. Until recently, so much of what marketers did was hard to measure. We assured the CEO and CFO that our work was making a difference, but it was difficult to prove in a tangible way.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kapost
DECEMBER 29, 2016
As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how? Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not just “a sales funnel.”?
Marketing Interactions
DECEMBER 29, 2016
Using content for marketing in B2B companies has caught on with a fervor that continues unabated. And, even though only a small percentage of B2B marketers say they are consistently effective with it, most of them will produce more content next year. It boggles the mind that we’d keep doing more of something that we aren’t sure is working. But, what concerns me is that rather than trying to fix the effectiveness issue, marketers are running full steam ahead.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
DECEMBER 29, 2016
No matter how far you advance your career, networking is likely never going to be something you enjoy. And for the introverted among us, it can feel like we’re being forced back into those endless icebreaker exercises we had to do at corporate retreats while we were coming up. So, let’s stop. Wait, what? You read that correctly. Let’s stop networking.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LeadSquared
DECEMBER 29, 2016
Ask any successful marketer, and they’ll tell you stories of how they experimented with various media before coming up with the perfect marketing media mix. You keep mixing and testing until you find ways in which they will complement each other. Not just that, they’ll also advise you to find campaigns that are working for you and the costs associated with it.
KEO Marketing
DECEMBER 29, 2016
With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. As online technology continues to advance, more B2B companies are embracing the digital future of marketing. Every day more sources of information arrive on the digital scene and companies produce more content to keep up with the demands of the consumer.
SnapApp
DECEMBER 29, 2016
“Button, button, who’s got the button?” -Willy Wonka. . via GIPHY. Content creation platforms continuous mission should always be to make it as easy and streamlined as possible for content creators to put what is in their minds onto the screen. From Photoshop to Word to Final Cut, all creative software is built to empower the creator, not create obstacles.
i-Scoop
DECEMBER 29, 2016
While smart cities are inevitably linked with the Internet of Things (IoT) nowadays, a smart city vision is about more than that. Smart city projects can even happen without the Internet of Things since part of the essence of smart cities is leveraging the appropriate technologies to improve quality of life in cities in general. […].
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
DECEMBER 29, 2016
Marketers are frequently finding novel solutions for ways to advertise events, products, and services. Most of the solutions involve design – banner ads, white papers, posters, infographics, email banners, web pages, among others. Most of the time these solutions are exactly what a marketing campaign needs, but sometimes the novel solution takes design for granted. […].
Hubspot
DECEMBER 29, 2016
Picture this all-too-common scenario: You're 12 revisions into a client project, when you promised only four. You've now spent almost triple the time you intended on the project, which gives you less time (and energy) to devote to other clients. It's a frustrating situation, for sure, but the damage goes beyond that -- it's also hurting your bottom line.
Adobe Experience Cloud Blog
DECEMBER 29, 2016
Author: Tanya Chu If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! How you structure (and restructure) your lead scoring can give you insights into how your marketing strategy is performing. Even if you already have a lead scoring system in place, it’s a good idea to re-evaluate it as your organization and its needs change.
Hubspot
DECEMBER 29, 2016
What makes people want to share an infographic? Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? At Visme , we set out to answer these questions by performing a content analysis of the most shared infographics on social media. Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and an
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
DECEMBER 29, 2016
Looking for a marketing strategy that'll give you that extra leg up in 2017? While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. And with January 1 just a few short days away, you need to finalize your plans -- fast. So in addition to all that content, why not look at what your favorite influencers are actually doing themselves ?
Expert insights. Personalized for you.
146 
Let's personalize your content