Tue.Jul 26, 2016

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5 Things You Can Do To Improve B2B Lead Generation

markempa

B2B Lead generation is rapidly changing process for companies with the advent of MarTech. . Join me Thursday, July 28 at 10 am PST for an exclusive webinar. I’ll be sharing where B2B marketers can focus and what on the “best few” things they can do to improve their b2b lead generation efforts immediately. Register for “5 Things You Can Do Immediately to Improve your B2B Lead Generation.” In this session you’ll learn what you can do to improve the following: How to g

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10 Proofreading Tools To Make Your Blog Posts Shareable

Marketing Insider Group

The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image. Write the right post, and the customers will come flocking. These tools will […].

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How to Avoid Wasting 75% of Your Marketing Spend

ViewPoint

Most companies admit to generating only a 10-25% follow-up of their sales inquiries. With so little follow-up, they’re reaching, on average, only 25% of available buyers. This means that 75% of the marketing dollars spent on lead generation are wasted. Why it’s Important. “If your company is average, you are only following up 10-25% of the leads you give your salespeople which means you are wasting 75% of your lead generation budget!”.

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B2B Marketing Calls-to-Action: Best Practices by Channel

Marketing Insider Group

In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. A powerful email call-to-action could make for a lousy social media CTA. In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. Plus, we’ll exhibit some great examples of each to inspire your […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Use Trigger Events for More and Better Leads

markempa

People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier.

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3 Important Takeaways from DGR’s Lead Scoring Survey Report (and Implications for Content Marketing)

Marketing Insider Group

Demand Gen Report recently released new data on the current state of lead scoring, which spotlighted some important insights marketers need to know. From the overall effectiveness of lead scoring to the importance of team collaboration, the data point to a few key areas for improvements that can make this aspect of lead generation much […]. The post 3 Important Takeaways from DGR’s Lead Scoring Survey Report (and Implications for Content Marketing) appeared first on Marketing Insider

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Make the Most of Your Existing Marketing Budget

Hive9

More money seems like the answer to so many problems, but at a lot of businesses, you know it just isn’t going to happen. The budget is what it is. With some savvy, technological acumen, and the right approach though, you can make the budget you have go further.

Marketing 101
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Infographic: The Absolutely Ridiculous Amount of Content Consumed Every Minute

Contently

How many Facebook posts did you like today? Can you tally up the tweets you’ve read since this morning or recall your retweets? I bet if you knew how many posts, tweets, ‘grams, videos, and stories you read and shared every day, the number would probably shock you. A lot of us start reading, watching, and scrolling from the minute we wake up.

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Do You Need to Worry About CAN-SPAM Lawsuits?

Adobe Experience Cloud Blog

Author: Leah Hamilton Disclaimer: This blog post is for general information purposes only and does not constitute legal advice. Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo. Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Getting Started with Live Streaming

Vidyard

This is part one of a two-part article on live streaming. Check out part two, No More FOMO: Building a Modern Live Streaming Strategy, here ! So, you’re thinking about setting up a live stream, but you don’t know how to get started? Well, worry no more. We’ve got you covered. Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks.

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10 Examples of Awesome Landing Pages that Convert

PureB2B

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually appealing graphics, a clean and organized template, and social proof, then you are well on your way to creating landing pages that convert.

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It's Not About The Release Anymore. PR is Now Social PR.

Hubspot

Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR. These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. (Say that after two cocktails.)The PR job has changed dramatically in the last decade.

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10 Examples of Awesome Landing Pages that Convert

PureB2B

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually appealing graphics, a clean and organized template, and social proof, then you are well on your way to creating landing pages that convert.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Getting Started with Live Streaming

Vidyard

So, you’re thinking about setting up a live stream, but you don’t know how to get started? Well, worry no more. We’ve got you covered. Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. For all live streams, there are essentially four components that come together to deliver a stable and scalable experience worldwide.

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Five Steps to Increased Brand Loyalty

KEO Marketing

One of the biggest challenges facing marketers is retaining customers. Once customers have purchased your product, they need to be approached differently because they do not need to be sold on the product anymore. Instead, they need to feel rewarded in order to make the decision to stay loyal to a brand. Sometimes, though, companies offer no real sense of reward to their new customers and may even ignore them with the exception of sending advertising to them every now and then.

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How Thought Leadership Marketing Can Generate Referrals for Your Firm

Hinge Marketing

Is your AEC firm interested in selling its services? Or is it looking to solve clients’ biggest problems? If you answered the latter, then you understand that knowing your clients’ perspective is critical in building a reputation that generates referrals. In fact, our research indicates that a significant number of referrals are driven by a company’s general reputation.

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Avoid Making These Costly Donation Form Mistakes

JotForm

Whether you work at a nonprofit art school or a soup kitchen for the community, donations play a big role in sustaining your organization. One easy way to collect donations is to use a form that’s easily accessible. Supporters can make a contribution while they’re exploring your website for more i.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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This Month in Interactive Content: The Best of July

SnapApp

The definition of “interactivity” is tough to pin down because it can be implemented in so many different ways. There is no right way or wrong way to make use of interactive content on your website. The point of interactivity is to get your audience more engaged with your content and, thus, with your company. If you can do that, your interactive experiment was successful.

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Tradition Meets Innovation Hands On

The Freeman Company

How event marketers can let their inner artist channel creativity

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The Seven Best File Sharing Tools

Webbiquity

Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. FTP sites were the most common alternative, but these were often cumbersome to access and use. Fortunately, a number of file sharing tools and services have been rolled out over the past few years which speed and simplify the process.

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How to Get a B2B E-Commerce Implementation on the Right Track [Interview]

KoMarketing Associates

It’s a complex undertaking for a B2B business to set up an e-commerce platform – or even enhance an existing platform. When it comes to finding the backbone of e-commerce – the software to run it – there is a lot to consider and prioritize before moving forward with any solution. In recognition of this B2B marketing challenge, Slatwall Commerce recently put together a comprehensive list of software requirements for a typical B2B company.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

It’s a scene that’s played out so many times in my marketing career. It was dawn and I reach my destination, a block of office buildings surrounded by construction of modern, glass high-rises. Through the window, the morning light shone in, and I sat quiet, alone, and focused. I was gearing up for what felt like the biggest campaign of my life—yet again.

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6 Overlooked Ways to Win More New Clients

Hubspot

Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don't understand where it all went wrong. Your agency has a lot to offer, so why aren't any of your prospects taking the bait? It's time to stop getting your hopes up and start incorporating these strategies into your agency's business development plan. 6 Strategies for Winning More Clients. 1) Make sure they're worth it.

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A Tale of Three Sales Processes

LeanData

The challenges for sales and marketing operations pros never end. Dirty data. Frustrating tools. Inefficient workflows. Turning a revenue-generating machine into a well-oiled engine isn’t easy. And there isn’t one, single way to design a productive selling process, either. It’s different for every company. With that in mind, the recent “Sales Operations Fireside Chat — A Tale of Three Sales Processes” webinar took a deep dive into how a trio of up-and-coming tech companies are solving the data p

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs?

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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A Tale of Three Sales Processes

LeanData

The challenges for sales and marketing operations pros never end. Dirty data. Frustrating tools. Inefficient workflows. Turning a revenue-generating machine into a well-oiled engine isn’t easy. And there isn’t one, single way to design a productive selling process, either. It’s different for every company. With that in mind, the recent “Sales Operations Fireside Chat — A Tale of Three Sales Processes” webinar took a deep dive into how a trio of up-and-coming tech companies are solving the data p

Process 40
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A Tale of Three Sales Processes

LeanData

The challenges for sales and marketing operations pros never end. Dirty data. Frustrating tools. Inefficient workflows. Turning a revenue-generating machine into a well-oiled engine isn’t easy. And there isn’t one, single way to design a productive selling process, either. It’s different for every company. With that in mind, the recent “Sales Operations Fireside Chat — A Tale of Three Sales Processes” webinar took a deep dive into how a trio of up-and-coming tech companies are solving the data p

Process 40