Mon.Jul 21, 2014

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Lead Capture: How undermining value impacts conversion

markempa

'Tweet Less is not always necessarily more when it comes to a lead capture process. I say this in light of best practices that often argue otherwise. In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion.

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Content Marketing ROI – More Than A Trip Down The Rabbit Hole

Marketing Insider Group

'In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And like a foolish child struggling to understand the world of grown-ups, most marketers have failed to stop and ask what the rabbit hole really is, and why it exists? If the rabbit hole is content marketing, then the rabbit is the search for ROI.

ROI 177
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12 experts define Key Performance Indicators (KPIs)

Biznology

'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. In fact, KPI’s are one of the most important guideposts for any business.

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5 Tips to Make Your Interview-Style Videos More Engaging

Vidyard

It seems like video interviews are everywhere these days. From the classic customer testimonial to the “About Us,” many companies find Q&A style interviews to be a great source of fast and inexpensive video content – and they are, but there are some definite pitfalls that can make the difference between engaging your audience and putting them to sleep.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Prep Your Small Business for Marketing Software

SugarCRM

'The post How to Prep Your Small Business for Marketing Software appeared first on Salesfusion.

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Do We Trust Our Technology Too Much?

Leading Results Rambings

'As someone who grew up with technology basically being more of a right than a privilege I have found myself not only surrounded with wants for the newest gadget but a reliance on it. For our world has gone automatic, cutting edge, we use these gadgets to make our lives easier, we hardly ever consider the old way because it’s too time consuming or it simply takes too much effort.

Opt-in 61
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A 3-Step Framework for Leading a World-Class Marketing Team

Hubspot

'The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. The CMO’s role has never been more exciting, as they are responsible for guiding their organizations through brand new customer engagement opportunities. Sitting at the intersection of social, content, digital analytics, and PPC, top CMOs know that their companies’ marketing engines are only as strong as the people behind the

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Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite

Vidyard

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory. On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard&#

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20 Amazing Looking Free Form Templates

JotForm

JotForm is amazingly customizable. We wanted to showcase it. So, our team has created some great looking form templates. We have added 50 new templates in the last 3 months. They all have original designs. Today, I’d like to share some of my favorites with you. Appointment Request Form.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer

Vidyard

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Vidyard saw its revenue grow 19x last year, resulting in recognition from Reuters as one of the fastest growing startups likely to go public in the next two years.

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Digital Publishing Innovation Summit July 16th-17th Recap

SnapApp

Digital Publishing Innovation Summit. Last week, our team went to the Big Apple to attend the Digital Publishing Innovation Summit to hear all about the future of the industry and to hear from some of today's publishing leaders. From booth set- up to closing ceremonies, you can hear all about our time in NYC here. Meet our team! We have James Malfitano on the left and Jon Lizotte on the right.

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Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior

Vidyard

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. The application, demonstrated to enthusiastic marketers at the 2012 Eloqua Experience Conference, is currently available through the Eloqua AppCloud.

Eloqua 50
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What Every Managing Partner Needs to Know About Social Media

Hinge Marketing

'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? Not so much. But as it turns out, social media actually plays an important role in many of the issues that occupy our attention. Now don’t get me wrong, I’m not a social media cheer leader or even a die-hard user.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Vidyard Secures $6 Million in Series A Financing

Vidyard

Vidyard, the world’s first video marketing platform for business, today announced it has secured $6 million in Series A financing. OMERS Ventures led the round alongside current investors iNovia Capital and SoftTech VC – further reinforcing their commitment to the Vidyard story. In addition, Jill Rowley participated with a personal investment in the company.

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5 Reasons to Invest in Interactive Content

Adobe Experience Cloud Blog

'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock.

Content 105
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Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI

Vidyard

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The integration drew crowds of enthusiastic Marketo customers at the 2013 Marketo Summit, where the company unveiled its new line of built-in video marketing tools and analytics powered by Vidyard.

Marketo 50
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Is Parallax to Blame for Poor SEO?

Hubspot

'"What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. They''re beautiful to look at, and kind of awesome from a UX (user experience) perspective. Take this site page from Honda CRV, for example. Or a simpler version of parallax seen on HubSpot''s State of Inbound Marketing page.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email

Vidyard

Vidyard, the world’s leading video marketing platform, announced today the launch of the Vidyard app for ExactTarget, bringing marketers a new solution for sharing video assets within email. The Vidyard app is available through the ExactTarget HubExchange and provides a faster and easier way for digital marketers to make their email campaigns more engaging and measurable with visual links to video content and real-time viewer analytics.

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10 Things Every Email Marketer Can Relate To

Hubspot

'Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean. Here are 10 common things we email marketers can all relate to (don''t worry -- they''re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. 10 Things All Email Mar

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Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace

Vidyard

Vidyard today announced it has launched Vidyard for Salesforce, empowering businesses to connect with customers, partners and employees in entirely new ways using video. Adding a video layer to the Salesforce experience, Vidyard gives organizations a simple interface to upload and share videos with internal teams, contacts and leads. Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever.

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The Biggest SEO Shakeups of All Time

Hubspot

'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded, and resides in a secret, subterranean bunker beneath Google’s Mountain View headquarters. As millions upon millions of search queries come in, Google employees feverishly shovel more and more coal into the firebox, and the engine roars and cranks out results.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences

Vidyard

Vidyard, the global leader in video marketing solutions, today introduced Vidyard Video Hubs, a new product that enables marketers to easily create custom-branded video channels on their own corporate websites. Built on the Vidyard video marketing platform, Video Hubs is the industry’s first turnkey solution for creating immersive video channels that can identify and track individual viewers and report on the performance of each video asset.

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Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform

Vidyard

Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs. With this release, Vidyard now offers native integrations across Salesforce, enabling brands to leverage online video as a strategic component of marketing and sales activities. “Vidyard is now providing the industry’s f

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Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior

Vidyard

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. The application, demonstrated to enthusiastic marketers at the 2012 Eloqua Experience Conference, is currently available through the Eloqua AppCloud.

Eloqua 50
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Vidyard Secures $6 Million in Series A Financing

Vidyard

Vidyard, the world’s first video marketing platform for business, today announced it has secured $6 million in Series A financing. OMERS Ventures led the round alongside current investors iNovia Capital and SoftTech VC – further reinforcing their commitment to the Vidyard story. In addition, Jill Rowley participated with a personal investment in the company.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI

Vidyard

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The integration drew crowds of enthusiastic Marketo customers at the 2013 Marketo Summit, where the company unveiled its new line of built-in video marketing tools and analytics powered by Vidyard.

Marketo 50
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Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite

Vidyard

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory. On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard&#

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Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email

Vidyard

Vidyard, the world’s leading video marketing platform, announced today the launch of the Vidyard app for ExactTarget, bringing marketers a new solution for sharing video assets within email. The Vidyard app is available through the ExactTarget HubExchange and provides a faster and easier way for digital marketers to make their email campaigns more engaging and measurable with visual links to video content and real-time viewer analytics.