Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
Customer Experience Matrix
JUNE 27, 2013
'Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. (Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.
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