Thu.Jun 27, 2013

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

'Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. (Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.

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Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords

KoMarketing Associates

'There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer. In that case, we must take important strides to do what we can to make sure our ads stand out in a sea of similar advertisements.

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7 steps to a better B2B landing page

Biznology

'Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. You could say it’s the landing page is where your campaign pays off.

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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

'Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

'When Pepsi changed their old logo for Pepsi Max to a new one… … there was an unexpected parody that came forth: Is anyone else wondering how many people know that Pepsi Max is a diet beverage? #BADMarketing . Images: Courtesy of Britannica and Wix Blog.

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Title Tags: How long should they be? Dispelling the 70 Character Myth

EMagine B2B Blog

'You’ve probably heard that it’s “best practice” to keep your title tags to 70 characters. And it is. But understand that it is a “best practice”- not a mandatory rule. You are not going to be penalized for going over 70 characters in your title tags. But that doesn’t mean you should go crazy and start making them 200 characters long. It’s become common knowledge that Google displays as many characters as it can fit into “a block element that’s 512px wide and doesn’t exceed 1 line of text” for

Tagging 63
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Bye Bye, Google Reader: 3 Viable RSS Reader Alternatives You Can Use

Hubspot

'On July 1, 2013, Google Reader will be shutting down for good. It seems like forever ago that we wrote about this (in reality it has only been about 3 months), but since most people do things at the last minute, I figured it was pretty likely you haven''t switched your RSS reader over to something else. I certainly haven''t. So, if you''re in a last minute panic about how you''re going to surface the day''s content, here are some of the RSS reader options out there for you.

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Title Tags: How long should they be? Dispelling the 70 Character Myth

EMagine B2B Blog

'You’ve probably heard that it’s “best practice” to keep your title tags to 70 characters. And it is. But understand that it is a “best practice”- not a mandatory rule. You are not going to be penalized for going over 70 characters in your title tags. But that doesn’t mean you should go crazy and start making them 200 characters long. It’s become common knowledge that Google displays as many characters as it can fit into “a block element that’s 512px wide and doesn’t exceed 1 line of text” for

Tagging 54
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How Does Your Digital Engagement Strategy Measure Up?

SnapApp

Finding ways to engage your audience time and time again can prove difficult, but it doesn't have to be when you have a solid digital engagement strategy to keep you focused. Whether you're an old pro or just getting started, answering these 9 questions about your current strategy will help you identify the areas where your digital engagement strategy could use a boost.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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4 Simple Newsjacking Formulas for Content Teams of Any Size

Hubspot

'Newsjacking -- really great newsjacking -- isn''t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry -- a la “X Marketing Lessons From the Stanley Cup Finals,” for instance. But what if you had a formula that made it a little easier? In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us

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Robert Scoble Opens Up About Big Data, Systems of the Future, and Facebook Graph Search

Adobe Experience Cloud Blog

'Author: Jason Miller Robert Scoble is the startup liaison officer at Rackspace and author of the upcoming book “Age of Context.” Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud. Marketo: Can you tell me about how the idea for your book came up?

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New York Times Rolls Out Annoying Ad Format, and Other Stories You Missed Today

Hubspot

'Lots going on today in the world of marketing and beyond. If you haven’t been on Facebook for the past day or so you may not have seen the roughly four trillion posts about the latest good news: The Supreme Court ruled that same-sex couples are entitled to federal benefits, and also declined to rule on a case in California, which clears the way for same-sex marriage in that state.

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8 Data-Backed Ways to Get More Repins on Pinterest [INFOGRAPHIC]

Hubspot

'There are all sorts of do''s and don''ts out there on optimizing your content for Pinterest. Keep descriptions short and hashtag-rich. Don''t use shortened links. Include price information. Verify your account. But we don''t often hear about optimizing one of the most important pieces of content on Pinterest: the image itself. Are there certain color balances, layouts, and sizes that perform better than others?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission