Marketing Insider Group
MARCH 7, 2017
You know ‘that guy’? The one that everyone likes? He’s always fun to be around but never pushy. He’s calm, cool and collected when everyone else is stressed, sort of like he knows a secret about life that the rest of us will never figure out. And he always seems to have the answer – […]. The post Likability Matters: 4 Ways to Make People Like Your Brand appeared first on Marketing Insider Group.
KoMarketing Associates
MARCH 7, 2017
SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively).
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Influitive
MARCH 7, 2017
Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. However, many companies only use traditional tactics, like retargeted ads and email nurtures, to engage ideal prospects. But these techniques won’t help you build authentic relationships.
KoMarketing Associates
MARCH 7, 2017
New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. Out of the 3,000 companies surveyed, 38.7 percent are leveraging digital channels.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hive9
MARCH 7, 2017
For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. 84% of the businesses that do account-based marketing and measure how well it works cite a higher ROI from ABM than from the other types of marketing conducted.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
MARCH 7, 2017
Every year, ChiefMartec publishes a chart of the marketing technology landscape, dotted with the vast library of industry players. In 2012, around 350 martech logos filled the poster. By 2016, that number had jumped to over 3,800 , broken down into six main categories and 49 subdivisions. With nearly 4,000 options available, how many martech solutions does a brand use?
ATAK Interactive
MARCH 7, 2017
As ecommerce continues to grow, users are now flooded with results when they search for a particular product or activity. In response, searches are becoming more geo-specific. A 2015 Google report found that searches containing the words “near me” have increased 34 times since 2011. We’ve talked before about local search now being the name of the game when it comes to Google search results.
Adobe Experience Cloud Blog
MARCH 7, 2017
Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. This will be my 5 th Summit, and I’ve never felt a stronger desire to spread the good word as I do now.
Vidyard
MARCH 7, 2017
Hey friends! I came across this video from Harry’s , a shaving company based out of the US. They are awesome, and I can’t believe how well this video shows off who they are — check it out! Every company tries to make an explainer video that goes over what they do, but in my humble opinion, Harry’s really nails it with this one. In under three minutes, Harry’s manages to introduce you to the founders, talk about their process, share some anecdotes about starting the business, and most importantly
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Genroe
MARCH 7, 2017
by M. Dia Customer surveys not completed are like bird songs never heard or paintings never seen: so much effort but if no-one responds it’s all for nothing. Improving the number of survey responses is critical because: You have better coverage of what your customers think You have less non-response bias. Customers that complete feedback […].
Vidyard
MARCH 7, 2017
Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, comm
ATAK Interactive
MARCH 7, 2017
As ecommerce continues to grow, users are now flooded with results when they search for a particular product or activity. In response, searches are becoming more geo-specific. A 2015 Google report found that searches containing the words “near me” have increased 34 times since 2011. We’ve talked before about local search now being the name of the game when it comes to Google search results.
Vidyard
MARCH 7, 2017
Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, com
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ATAK Interactive
MARCH 7, 2017
As ecommerce continues to grow, users are now flooded with results when they search for a particular product or activity. In response, searches are becoming more geo-specific. A 2015 Google report found that searches containing the words “near me” have increased 34 times since 2011. We’ve talked before about local search now being the name of the game when it comes to Google search results.
Content Standard
MARCH 7, 2017
The arrival of a new piece of marketing technology can feel as reinvigorating as your 2:00 p.m. coffee, because these solutions often address and simplify tedious marketing tasks. Case in point: programmatic ad buying, which automates the cumbersome-yet-critical process of bidding for ad space and maximizing value. But if your job responsibilities are being changed through the advent of marketing automation, you may have some ambivalence toward these new methods.
ATAK Interactive
MARCH 7, 2017
As ecommerce continues to grow, users are now flooded with results when they search for a particular product or activity. In response, searches are becoming more geo-specific. A 2015 Google report found that searches containing the words “near me” have increased 34 times since 2011. We’ve talked before about local search now being the name of the game when it comes to Google search results.
Vidyard
MARCH 7, 2017
Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketi
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Lead Liaison
MARCH 7, 2017
A website visitor tracking solution will never be a magic bullet to increase visitors to your website. If you bought your visitor tracking solution for that purpose, you will be very disappointed. Website visitor tracking is a middle-of-the-funnel solution. It gives you insight into who is visiting, what they are interested in, and how interested they really are.
JotForm
MARCH 7, 2017
JotForm 4.0 is packed with so many amazing new features, we know it might be difficult to pick one to start exploring. That's why we've put together these video tutorials for you. Each video highlights a feature we think you'll find very useful. Watch one or watch them all! Either way, these step-by.
KEO Marketing
MARCH 7, 2017
Since its introduction in the early 2000’s, the smartphone has become an indispensable technology. According to Pew Research , 77% of Americans own a smartphone. People socialize, do research, read news, shop and buy with smartphones hundreds of times in 24-hour-a-day period. This is important for businesses because the smartphone and other mobile devices such as tablets have significantly transformed the process of buying.
SnapApp
MARCH 7, 2017
You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. These types of paid media are known for driving impressive marketing results with strong ROI. In fact, Google data shows that businesses make an average of $2 in income for every $1 spent in PPC ads through their platform.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
chiefmartech
MARCH 7, 2017
This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I am interviewing for a martech job this week and I really want it!
Brandfolder
MARCH 7, 2017
Happy International Women’s Day, brand lovers! Today, we’re celebrating nine women who founded companies we all know and love. But first, we’d like to take a moment to acknowledge Brandfolder’s.
QuanticMind
MARCH 7, 2017
Our fifth chapter explains how predictive advertising management bridges skills gaps – along with many of the most crucial gaps in digital advertising and marketing as a whole. Digital Future: Predictive Advertising, Chapter 5 – How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps. What are the biggest skills gaps and knowledge gaps in advertising today?
Genroe
MARCH 7, 2017
by M. Dia Customer surveys not completed are like bird songs never heard or paintings never seen: so much effort but if no-one responds it’s all for nothing. Improving the number of survey responses is critical because: You have better coverage of what your customers think You have less non-response bias. Customers that complete feedback […].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Freeman Company
MARCH 7, 2017
Female team members mark International Women’s Day
Marketing Insider Group
MARCH 7, 2017
I’m guessing you probably did, though. Cartoons are hard—maybe impossible- to resist. Content marketers want content that can be easily understood and shared and that has a strong visual component and single-panel cartoons fit the bill perfectly. They also have a unique aspect that makes them even more attractive, which is that readers don’t just […].
Hubspot
MARCH 7, 2017
"Imagine a world where everything moves at super-fast speed. Where answers come in seconds, rather than in minutes, where solving several problems at the same time isn’t fantasy, but a daily reality. Imagine being able to use your brain to do more in an hour than most people do in a day, every single day.". That’s how Peter Shankman -- entrepreneur, author, and founder of HARO -- describes the world of ADD and ADHD on his Faster Than Normal website, podcast, and blog.
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