markempa

APRIL 6, 2015

'Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15% of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. Marketers who really want to help Sales perform better will focus on higher-quality leads, which have better odds of converting into pipeline opportunities and cust

Lead Ranking 262

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 262

Biznology

APRIL 6, 2015

'The practice of building links is continuously evolving. Link building has gone through some major transformations within just the past few years, and it likely will continue to change moving forward. In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,” some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future.

Link Building 144

Link Building Ad Building Webinar Metrics Search Marketing 144

Convince & Convert

APRIL 6, 2015

'If you’re doing your job well, you’ve already invested in a number of marketing channels, and you’re paying attention to which ones work. You probably also know that varying levels of consumer readiness and engagement can result in varying returns on investment. The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online.

Tips 160

Tips Blast Campaigns Mobile Marketing Ad Frequency 160

Adobe Experience Cloud Blog

APRIL 6, 2015

'Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. But depending on who you talk to, you might hear a lot of different answers about what exactly this synergy entails. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices.

Marketing Automation Services 102

Marketing Automation Services Mobile Marketing Marketing Automation Automation 102

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Convince & Convert

APRIL 6, 2015

'Tweetable Moments If you are afraid to fail, then don’t start on social. Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media.

Social Media 135

Social Media Class Media Skype 135

Paul Gillin

APRIL 6, 2015

'A student in one recent Profitecture class sent me an interesting question, so I thought I post the answer here. “How do you find the balance between marketing yourself and sounding full of yourself?” she asked. “I think there is a thin line.” She attached a screen grab of a LinkedIn member who described himself as a “Remarkably Brilliant IT Professional.” My reply: I agree with you that “remarkably brilliant” is a pompous and inappropriate term

Linkedin 73

Linkedin Tips Class Profiling 73

Hinge Marketing

APRIL 6, 2015

'At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Mitch Joel, a Visible Expert for digital marketing.

Ideal Customer Profiles 67

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 67

Hubspot

APRIL 6, 2015

'As a new home builder, you''re in a great position to take advantage of social media. Why? It''s the photos! People LOVE photos of homes, both inside and out. However, you''re probably looking for some other ideas too so that your Facebook profile doesn''t become stagnant. Below, I''ve put together a list of a 18 Facebook post ideas to get your creative juices flowing. 1) Share New Home Photos as Albums.

Facebook 60

Facebook Ideal Customer Profiles Communities Lead Capture 60

Vidyard

APRIL 6, 2015

Every marketer knows the real key to success is to always be learning. Consumer behavior changes every day, and new technologies are constantly evolving that make communicating with your customers and prospects easier, more timely, and with greater relevance than ever. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

APRIL 6, 2015

'If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. But if you''ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren''t seeing meaningful conversion gains, don''t worry -- all is not lost.

Conversion Rate 58

Conversion Rate Conversion Cost Per Click Click Rate 58

JotForm

APRIL 6, 2015

Nonprofits have an international presence of fighting to make the world a better place. Some are helping preserve clean air, water, and resources for generations to come. Others are helping to spread literacy, immunization, and occupational opportunities for the underprivileged. There are.

Resources 48

Resources Generation Product 48

Content Standard

APRIL 6, 2015

During its short lifetime, content marketing has matured from product- pushing to problem solving. No longer stuck in a phase of youthful selfishness, content marketing has developed an empathetic mentality needed to become what people love. But not every content strategy has matured at the same rate. A content strategy’s maturity is shaped by the guidance of its parents, otherwise known as the marketers leading its growth.

SEO 40

SEO Tips Long Tail Marketing Lead Scoring 40

The Freeman Company

APRIL 6, 2015

'Say hello to your next consumer, attendee, or employee'

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

APRIL 6, 2015

In a press release last week, Boston-based artificial intelligence (AI) company Cortex announced it’s coming out of a “stealth round” of funding with half-a-million dollars and the revolutionary goal of providing marketers with AI-based tools for learning and optimizing their social media marketing efforts. It sounds like something out of science fiction: Cortex claims its service can improve social media ROI by 400 percent using a “consolidation of tools, automation of r

Marketing AI 40

Marketing AI Social Media Social Marketing Media 40

Hubspot

APRIL 6, 2015

'It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. No, not covering a colleague''s desk with Post-It notes or planting staplers in Jell-O. I''m talking something a little more. client-facing. Let me quickly give you some context here. My marketing consulting company, Brand Builder Solutions , is a very strong advocate of all things inbound marketing.

Clickthrough 55

Clickthrough Inbound Marketing Click Rate Email Campaigns 55

SnapApp

APRIL 6, 2015

By V ictoria Hoffman , Content & Com munity Manager at Uberflip. Marketing is shifting. It’s no longer about interrupting unsuspecting consumers and expecting them to purchase simply because they fall into your target audience and you happened to get in their face. It’s going to take more than that to reach (and ultimately convert) today’s buyer.

Sales Management 48

Sales Management Top of Funnel Digital Marketing Funnels Marketing Analytics Tools 48

Hubspot

APRIL 6, 2015

'Optimizing your web pages shouldn''t just be a task on your to-do list. It should be an overarching strategy -- something you think about and test and tweak every single day. Why? Because your website is how people get to know your brand, and having optimized web pages will make for a more engaging and delightful experience. Plus, you''ll see greater returns on the content you publish across your marketing channels.

Optimization 60

Optimization Lead Scoring Lead Ranking Inbound Marketing 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning