Crimson Marketing

MAY 24, 2013

'Opportunities come in all shapes and sizes. If we’re spending too much time thinking or analyzing, we’re not taking action. When we do not take action, we may miss the opportunity. Don’t be afraid to take action! Have a great Memorial Day weekend everyone!

Spending 135

Spending Business 135

B2B Marketing Traction

MAY 24, 2013

'In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. Are you turning off your buyers before they buy? In our early presentations about social media, marketing and social media consultants focused a lot on how the average marketer could manage to have a presence on social media – in addition to everything else they were doing.

Social Media 110

Social Media Media Curation Broadcasting 110

Adobe Experience Cloud Blog

MAY 24, 2013

'Author: Joe Sawyer In the world of marketing, healthcare has always been a bit like Luxembourg. Everyone knows that it exists and, occasionally, significant things take place there (a bank transaction, a diplomatic summit). But it’s far from a global power, never mind a hotbed of innovation. Why is marketing often somnolent in a giant industry that accounts for nearly 20% of our GDP?

Marketing Automation Services 105

Marketing Automation Services Peer-to-peer Landing Pages Sales Cycle 105

Industrial Marketing Today

MAY 24, 2013

'Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Marketing Websites 93

Marketing Websites Inbound Marketing Content Video Marketing 93

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Hubspot

MAY 24, 2013

'If you had to market a final season premiere of a TV cult classic that wouldn''t appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? Probably not. You’d have to buckle down and get creative to reach such a niche, digital audience. Well, that’s exactly what Arrested Development did. After Netflix brought the show back to life for a final season that would only be available through the Netflix streaming service, the show launched one of the most creat

Campaigns 60

Campaigns Inbound Marketing Banner Ads Press 60

i-Scoop

MAY 24, 2013

'Put a bunch of PR professionals in a conference room and you get presentations filled with tweetable data, quotes and cases where content marketing, storytelling and social media take center stage. And that’s how it should be. Welcome to the age of the human voice and the integration (or rather: connection) of social, content and […]. Content marketing Content marketing and PR Media evolutions Content and PR Coopr Deirdre Breakenridge Peter von Satzger PR 2.

PR 23

PR Storytelling Content Conference 23

Convince & Convert

MAY 24, 2013

'Kenny Miller, KMco @kenbot. Kenny Miller , CEO of KMco , joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself , the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can’t fail. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

CMS Development 125

CMS Development Industry CMS Skype Social Networks 125

Hubspot

MAY 24, 2013

'When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats! Similar to a Twitter Chat , a Facebook Chat is a scheduled time to, well, "chat" with a group of people about a particular topic on Facebook.

Facebook 60

Facebook Landing Pages User-Generated Content Social Media 60

Biznology

MAY 24, 2013

'Photo credit: Wikipedia. A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The same basic principles apply for both the individual and the brand. Whether we want to admit or not we ALL have some kind of online reputation to uphold. It might be a small business owner with his/her name attached to a company.

Wikipedia 139

Wikipedia Case Studies Twitter Social Media 139

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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