10 data experts explain why little data is the new big data
Biznology
MARCH 23, 2015
'91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA). These facts say loud and clear companies believe data helps them make better business decisions.
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