Mon.Mar 23, 2015

article thumbnail

10 data experts explain why little data is the new big data

Biznology

'91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA). These facts say loud and clear companies believe data helps them make better business decisions.

Sample 162
article thumbnail

How to Turn B2B Prospects into Customers

Convince & Convert

'You’ve successfully converted your B2B leads into prospects. Now, you have to close the deal and ensure that they become customers. With a little push and some nurturing, you can make it happen. The following are a few strategies for getting your prospects to make the leap from potential to secured customers. Offer an Introductory Trial. A free trial run shows potential customers exactly how your product works.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing

Adobe Experience Cloud Blog

'Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world.

Marketo 105
article thumbnail

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

'This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be [.] The post Why do so Many Industrial Website Redesigns Fail? by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

'When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. In this approach, the goal is to be compelling and persuasive enough that the audience responds and engages with your services. These kinds of techniques certainly have a place in your marketing tool belt.

More Trending

article thumbnail

It’s Not the Number Stupid: Net Promoter® is not a Numbers Game

Genroe

by DonkeyHotey. I’m sure you’ve heard of Bill Clinton’s famous, but unofficial, 1992 campaign slogan : “It’s the economy stupid”. His chief of staff wanted to focus everyone on what was most important in the run up to the election. That was a great approach but today I’m championing an anti-version of that slogan: Net Promoter – it’s not the number stupid!

article thumbnail

Kick the Boring Right Out of Your Video Interview Questions with These 10 Tips

Vidyard

As you know, video is the best way to engage with your prospective and current customers. The medium works exceptionally well for interview-style videos, including brand culture shoots and customer case studies. Videos can make traditional interview testimonials actually enjoyable (and since customer testimonials are one of the most effective content types for converting prospects and generating sales leads, they really should be in video format rather than in downloadable…I mean unreadabl

article thumbnail

Think Grammar Doesn't Matter? It Could Be Holding You Back From a Promotion

Hubspot

'Many people think that once they leave school, they don''t need to worry about grammar. In the real world, most people will just figure out what you mean. right? Not quite. Turns out, quality writing can help you get ahead in your career -- and poor writing can hold you back. So if you want to get ahead in the workplace, change careers, or find a job, then it’s time to dust off that dictionary, thumb through your thesaurus, and get a grip on grammar.

article thumbnail

We’re Hiring at KEO Marketing!

KEO Marketing

'We have a pair of job openings here at KEO Marketing, and we’re seeking talented people who are passionate about B2B marketing to add to our team. Performance Analyst – Email Marketing Coordinator. The perfect match for this position has a passion for analytics and reporting as well as email marketing campaigns. We’re seeking a confident and talented person who loves to dive into data and analytics to find the little nuggets and insights that show value for marketing campaigns or help mold the

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

'I''ve always been in awe of growth hacking. Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best: A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology. One reason I like this definition is because it hints at the how much entrepreneurs and seasoned professionals can learn from the depth of understanding growth hackers have about how companies grow -- and

article thumbnail

Kick the Boring Right Out of Your Video Interview Questions with These 10 Tips

Vidyard

As you know, video is the best way to engage with your prospective and current customers. The medium works exceptionally well for interview-style videos, including brand culture shoots and customer case studies. Videos can make traditional interview testimonials actually enjoyable (and since customer testimonials are one of the most effective content types for converting prospects and generating sales leads, they really should be in video format rather than in downloadable…I mean unreadabl

article thumbnail

Election 2016: Content and Social Media To Change How Candidates Engage Voters

Content Standard

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Attendees hadn’t seen any of the commercials because they either don’t watch TV or they fast forward through ads. I told him about the challenges political candidates face using traditional media—particularly television—to connect with their audience, and that producing engaging online

article thumbnail

Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

'One of my favorite shows is House Of Cards. And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. Having just finished season 3, I thought I would share this post from NewsCred’s own Director of Sales Chase Neinken. 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Study Finds Social Engagement Is High on Mobile, But Conversions Remain More Traditional

Content Standard

Social engagement and mobile activity maintain a strong, positive correlation for marketers looking to spur on increased digital opportunities, according to a new study. But to maximize the value of these efforts, brands must consider the primary interests of consumers when setting goals for these campaign channels. According to the Q4 2014 Performance Marketer’s Benchmark Report from Marin Software, mobile and social channels are ripe for the picking when it comes to reaching consumers an

Studies 40
article thumbnail

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

markempa

'Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. B2B companies have the very unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that — the nuances of which are not just reserved for those speaking directly to consumers.

article thumbnail

10 Simple Web Copywriting Tips for Increasing Conversions

Hubspot

'Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy. Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action—it feels purposeless—and that’s just bad marketing.

article thumbnail

How Revenue Analytics Can Kill (Your Career)

LeanData

Guest post by Tom Grubb , Chief Strategy Officer with Digital Pi. When you’re a marketer, bad analytics can ruin your day – or your career. Following on the webinar I did with Dan Ziman this week, Dan asked me to expand a bit more on this subject from the Digital Pi perspective for their blog. Well expand I have, read on. Bad analytics come in many forms, but the most insidious may be marketing analytics that distort marketing’s contribution to revenue.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

A Wikipedia Expert's Thoughts on the NYPD Editing Controversy

Hubspot

'Editor''s Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert William Beutler to comment on this news story. New Yorkers and the social web alike were stunned to learn that NYPD computers had been used to make surreptitious Wikipedia edits on entries related to police department controversies, including pages covering the "stop-and-frisk" policy and the deaths of Eric Garner and Amadou

article thumbnail

How Revenue Analytics Can Kill (Your Career)

LeanData

Guest post by Tom Grubb , Chief Strategy Officer with Digital Pi. When you’re a marketer, bad analytics can ruin your day – or your career. Following on the webinar I did with Dan Ziman this week, Dan asked me to expand a bit more on this subject from the Digital Pi perspective for their blog. Well expand I have, read on. Bad analytics come in many forms, but the most insidious may be marketing analytics that distort marketing’s contribution to revenue.

article thumbnail

How Revenue Analytics Can Kill (Your Career)

LeanData

Guest post by Tom Grubb , Chief Strategy Officer with Digital Pi. When you’re a marketer, bad analytics can ruin your day – or your career. Following on the webinar I did with Dan Ziman this week, Dan asked me to expand a bit more on this subject from the Digital Pi perspective for their blog. Well expand I have, read on. Bad analytics come in many forms, but the most insidious may be marketing analytics that distort marketing’s contribution to revenue.

article thumbnail

How Revenue Analytics Can Kill (Your Career)

LeanData

Guest post by Tom Grubb , Chief Strategy Officer with Digital Pi. When you’re a marketer, bad analytics can ruin your day – or your career. Following on the webinar I did with Dan Ziman this week, Dan asked me to expand a bit more on this subject from the Digital Pi perspective for their blog. Well expand I have, read on. Bad analytics come in many forms, but the most insidious may be marketing analytics that distort marketing’s contribution to revenue.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui