Customer Experience Matrix

OCTOBER 22, 2013

'Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. To some extent, this is asking whether the glass is half empty or half full; and, as the illustration suggests, the answer matters less than the fact that there’s room for improvement.

Marketing Automation Services 247

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 247

The Point

OCTOBER 22, 2013

'In the long run, it pays to extend the reach of your demand generation campaign to include not only those prospects ready to buy, but also anyone else that might be facing the specific issue or problem that your product or service can solve. Occasionally, however, other factors demand a more targeted, aggressive approach. For example, your company may want to target a competitor’s installed base because support for their flagship product is coming to an end.

Demand Generation Agencies 181

Demand Generation Agencies Demand Generation Tips Copywriting 181

Savanta

OCTOBER 22, 2013

'Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research. Take care though. Get it wrong and you can actually make things a whole lot worse… Relationships matter. Don’t try and bypass those who ‘own’ the customer relationship within your organisation.

Customer Satisfaction 179

Customer Satisfaction Research Tips B2B 179

Marketing Insider Group

OCTOBER 22, 2013

'Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. Earlier this month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix.

Advertisements 174

Advertisements Advertising B to B Content 174

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Webinar Metrics

ANNUITAS

OCTOBER 22, 2013

'You may do A/B testing for email subject lines…we know that is a must-do for marketers. But do you test effectiveness of tweets?

Social Media 162

Social Media Social Marketing Marketing Strategy Marketing & Strategy 162

Industrial Marketing Today

OCTOBER 22, 2013

'Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at my earlier post, “Industrial Email Marketing [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Email Marketing 89

Email Marketing Mobile Marketing Paid Search Agency Marketing Automation 89

EMagine B2B Blog

OCTOBER 22, 2013

'Hummingbird takes users to contextual, conversational search, taking all words in the query into account, not just the targeted keywords. With hummingbird, keyword signals don’t mean as much anymore on their own, but now even more important are the algorithmic inputs such as brand signals, social signals, linked signal, user usage signals. As such, SEO needs to shift.

SEO 64

SEO Marketing Analytics Tools Search Engine Marketing Adwords 64

Leading Results Rambings

OCTOBER 22, 2013

'Once upon a time, there was a technology firm that thought they had it all together. They had a couple of good sales folks and two marketing managers. Their website was based on a modern, up-to-date platform. The year was poised for success and growth from a 4m firm to a 5.25m firm. Then, in a blink of an eye, it all changed. One salesperson left and one of the marketing staff left, and now the owners were back to working IN the business instead of ON the business.

Small Business Marketing 74

Small Business Marketing Consulting B to B Work Management 74

Hubspot

OCTOBER 22, 2013

'“I can’t write.”. It’s the resignation declaration of the self-defeated. It’s also a fat slice of baloney. You won’t write? You don’t want to write? I’m willing to buy these statements. But “can’t?” Sorry friend, you can. You’ve been writing your whole life. You write now. You write emails, greeting cards, shopping lists, meeting notes, etc. In your school years, you wrote every day.

Copywriting 59

Copywriting Content Peer-to-peer Urgency Marketing 59

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Paper

LeadSquared

OCTOBER 22, 2013

You have skillfully crafted your email campaigns , they have swam past spam filters and have been delivered to your recipie nts’ inbox …most of the emails have even been opened , but here comes the tricky part. How do you get your recipients to click on the hyperlinks and calls to action within the emails? We will tell you how you can increase your email click through rates.

Click Rate 52

Click Rate Urgency Marketing Email Campaigns Opt-in 52

Vidyard

OCTOBER 22, 2013

In a series of interviews lined up at Hubspot Inbound ’13, we scored this awesome chat with the amazing Aussie, Paull Young of charity: water. Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

SnapApp

OCTOBER 22, 2013

Having a content marketing strategy in your head isn’t enough. You need to write it down. Imagine this scenario: you find yourself marooned, alone, on a desolate island. You have nothing but the clothes on your back, a pen, and a blank sheet of paper. Now, answer this : Could you document your entire content marketing strategy for us? You can’t truly own a strategy—whether a business plan, a go-to-market plan, a content creation plan, or anything else—unless you can write it down, in detail, fro

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Allocation Planning 48

Convince & Convert

OCTOBER 22, 2013

'“Big Content”, also known as content that requires significant time and resources, is all the rage today. But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., from fun, long-term content creations to powerful projects that really drive business? I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

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Social Media

The ROI Guy

OCTOBER 22, 2013

'I recently had the opportunity to interview Jody Canavan, Founder and President of Launch International and an expert in content marketing. Click here to review the Interview On-Demand Click here to access the slides from the session. Here are the notes from this compelling and important interview: One of the biggest issues for Sales is that according to several research firms, over 1/2 of a typical prospect’s purchase decision is already complete before your sales reps are even being invited t

Thought Leadership 40

Thought Leadership Lead Ranking Case Studies Ideal Customer Profiles 40

Hubspot

OCTOBER 22, 2013

'This post originally appeared on Inbound Sales , a new section of Inbound Hub. You can view the original article here. "Another cold call ? Really?". This is something I say daily. I typically get 25 cold calls a day. In the span of a few weeks, a single sales rep will contact me four or five times. Surprisingly, they always leave the same exact voicemail message.

Sales Management 55

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 55

LEADership

OCTOBER 22, 2013

'At the recent VMWorld event in Europe, Michael Taylor, the deputy IT director for the Lotus F1 Team talked about the importance of trackside analytics and how it can give their race engineers a significant competitive edge. Taylor was quoted in this article saying, “For the engineers a tenth of a second makes a difference. For instance if it takes 80 seconds for a driver to do a lap and it takes 80 seconds to process a lap, taking a decision to bring the race car into the pits could be impacted

Resource Management 68

Resource Management Marketing Automation Services Analytics Demand Generation 68

Leading Results Rambings

OCTOBER 22, 2013

'Once upon a time, there was a technology firm that thought they had it all together. They had a couple of good sales folks and two marketing managers. Their website was based on a modern, up-to-date platform. The year was poised for success and growth from a 4m firm to a 5.25m firm. Then, in a blink of an eye, it all changed. One salesperson left and one of the marketing staff left, and now the owners were back to working IN the business instead of ON the business.

Small Business Marketing 74

Small Business Marketing Consulting Work Management B to B 74

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Planning

Hubspot

OCTOBER 22, 2013

'Yesterday morning, as many Facebook users worldwide discovered, the site -- both its desktop and mobile versions -- went down for a while. (Admit it, you were one of those who panicked when this occurred.). Despite the temporary glitch, the social media powerhouse was back up and running not too long after the issue first arose -- and thus, a billion people across the globe (including a considerable number of inbound marketers ) exhaled a simultaneous sigh of relief.

Facebook 54

Facebook Social Media Paid Search Agency Landing Pages 54

Biznology

OCTOBER 22, 2013

'Photo credit: Wikipedia. I am back in the dating pool and have really enjoyed hearing everyone’s war stories. They’re, of course, first-world-problems; and, most of them feel like they’re torn directly from romcoms and sitcoms: “he was a decade older than his photo” and “he looked nothing like his photo” or “he was nothing like the way he described himself,” and “I really felt like I was bait-and-switched” and even, “if he

Google 171

Google Adsense Long Tail Marketing Wikipedia 171

Hubspot

OCTOBER 22, 2013

'Ever since I got into marketing, I''ve chatted regularly with bloggers. Some wrote for fun -- tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. Others wrote for giant organizations, trying to keep a steady stream of leads flowing in. And while they all had different goals, writing styles, people to please, and topics to touch on, they had one thing in common: confusion about comments'' value.

Blogger 58

Blogger Social Networks Network Marketing Lead Scoring 58