ViewPoint
MARCH 20, 2014
'You know when you get excited about new inbound leads. Then when you call them, all you hear is "not interested", "just researching", "not involved", "not a decision maker" etc. And you soon realize you are completely wasting your time. Well, I called 185 inbound leads like that, in one week. Not only was it a waste of my time, but the repeated failure really started to get inside my head.
Marketing Insider Group
MARCH 20, 2014
'I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. We all know content marketing is nothing new. And sometimes this is one way it is dismissed – as just another marketing “buzzword.” But one of the things that’s really interesting to me about content marketing, is how few Marketing Leaders are talking about it.
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KoMarketing Associates
MARCH 20, 2014
'If you’re like me, you spent the bulk of this winter obsessing over True Detective on HBO. More specifically, Rust Cohle (i.e., Matthew McConaughey), one of two homicide detectives tasked with investigating a series of murders along the Louisiana Gulf Coast over a period of 17 years. (Note to those of you waiting for the first season to come out on Netflix: no spoilers, I promise.).
ANNUITAS
MARCH 20, 2014
'Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line).
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Writing on the Web
MARCH 20, 2014
'Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. Otherwise you’re not helping them solve their problems. You won’t keep visitors on your site for long; it will be “click and bye-bye.” Of course, this applies to your business blog as well.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
MARCH 20, 2014
'Corporate blogs have become de rigueur in the social and content marketing worlds as vehicles to build authority, share insights, foster community and provide value. As an integral part of your marketing portfolio, it’s more important than ever to truly put some elbow grease into making your blog the best it can be. If you’ve already got the basics down, but you’re looking to take your corporate blog to the next level, come join us!
Adobe Experience Cloud Blog
MARCH 20, 2014
'Author: Heidi Bullock Trends keep life interesting. It’s always fun to see what sticks, and what fades away. Some recent trends garnering excitement include: 1. Juicing — not like apple or grape, but really green juice that looks like you scraped it off of a fish tank. I’ve heard if you start juicing, you will become totally awesome, 10 years younger, and gain IQ points. 2.
Convince & Convert
MARCH 20, 2014
'St. Patrick’s Day may have passed, but this public service announcement from the Dublin Airport is too good not to share. Leading up to St. Patrick’s Day, the airport went on a mission to ensure the country’s beloved holiday was being referred to correctly. Why, you ask? Turns out, some folks outside of Ireland have been referring to the holiday incorrectly as, “St.
SugarCRM
MARCH 20, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
EMagine B2B Blog
MARCH 20, 2014
'Looking beyond the conversation of determining the topics of your blog posts (which we know stem from user interest as well as SEO value), there are several practices that will ensure a positive interaction with your posts towards your desired outcomes. In this first of two blog posts, we look at the first five practices. Keywords, Title Tag and META Description.
Hubspot
MARCH 20, 2014
'There''s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story. We recently surveyed over 9,000 small-to-medium-sized nonprofits in the United States and Canada to see how they use social media and to what end. Marketers and fundraisers alike will find the results fascinating and, at times, alarming.
Brandfolder
MARCH 20, 2014
Every Friday, we'll be highlighting one of our users' Brandfolders. To kick things off, our featured Brandfolder belongs to our friends over at Airtame. What we love about [Airtame]([link] We're.
Hubspot
MARCH 20, 2014
'When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. I kept drawing blanks on what terms actually meant for the first few months I was learning about email marketing. The terms that gave me the most trouble? Hard and soft bounces. Sure, I knew that these were email deliverability terms. One was bad, and one was not always bad.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
MARCH 20, 2014
'Have you ever done a Google search? Silly question, of course you have! Picture this scene for a moment -- you type in your search term, Google spits back a gazillion results for you, you sift through the first page or two of results, and if you don''t find what you’re looking for, you''ll probably try changing up your search terms and go again.
Hubspot
MARCH 20, 2014
'Whether you’re trying to convince your company that adopting inbound marketing is beneficial for business, or you’re hoping to get budget so you can start using a new inbound marketing platform , getting executive buy-in can be a challenge. In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism , if not disdain.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
MARCH 20, 2014
Qualify Leads to Close More Deals. By Alessandra Ceresa. Quality leads are hard to come by. Potential buyers come and go, but most do not cross the finish line. So, how do you decipher the lead that is just window-shopping versus the lead that is actually going to purchase? It is critical to qualify your leads if you want to close more deals and save your business time and money.
SnapApp
MARCH 20, 2014
After four weeks and 15 intense battles, a champion has been crowned - interactive widget is the ‘2014 SnapApp Content Marketing Madness Champion’. Let’s take a look at interactive widgets’ road to the championship. In round one, interactive widget overtook mobile app in convincing fashion, showing that the new wave of marketing was starting to make its mark.
GreenRope
MARCH 20, 2014
Qualify Leads to Close More Deals. By Alessandra Ceresa. Quality leads are hard to come by. Potential buyers come and go, but most do not cross the finish line. So, how do you decipher the lead that is just window-shopping versus the lead that is actually going to purchase? It is critical to qualify your leads if you want to close more deals and save your business time and money.
GreenRope
MARCH 20, 2014
Qualify Leads to Close More Deals. By Alessandra Ceresa. Quality leads are hard to come by. Potential buyers come and go, but most do not cross the finish line. So, how do you decipher the lead that is just window-shopping versus the lead that is actually going to purchase? It is critical to qualify your leads if you want to close more deals and save your business time and money.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
MARCH 20, 2014
Qualify Leads to Close More Deals. By Alessandra Ceresa. Quality leads are hard to come by. Potential buyers come and go, but most do not cross the finish line. So, how do you decipher the lead that is just window-shopping versus the lead that is actually going to purchase? It is critical to qualify your leads if you want to close more deals and save your business time and money.
GreenRope
MARCH 20, 2014
Qualify Leads to Close More Deals. By Alessandra Ceresa. Quality leads are hard to come by. Potential buyers come and go, but most do not cross the finish line. So, how do you decipher the lead that is just window-shopping versus the lead that is actually going to purchase? It is critical to qualify your leads if you want to close more deals and save your business time and money.
GreenRope
MARCH 20, 2014
Qualify Leads to Close More Deals. By Alessandra Ceresa. Quality leads are hard to come by. Potential buyers come and go, but most do not cross the finish line. So, how do you decipher the lead that is just window-shopping versus the lead that is actually going to purchase? It is critical to qualify your leads if you want to close more deals and save your business time and money.
GreenRope
MARCH 20, 2014
Qualify Leads to Close More Deals. By Alessandra Ceresa. Quality leads are hard to come by. Potential buyers come and go, but most do not cross the finish line. So, how do you decipher the lead that is just window-shopping versus the lead that is actually going to purchase? It is critical to qualify your leads if you want to close more deals and save your business time and money.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
MARCH 20, 2014
Qualify Leads to Close More Deals. By Alessandra Ceresa. Quality leads are hard to come by. Potential buyers come and go, but most do not cross the finish line. So, how do you decipher the lead that is just window-shopping versus the lead that is actually going to purchase? It is critical to qualify your leads if you want to close more deals and save your business time and money.
GreenRope
MARCH 20, 2014
Qualify Leads to Close More Deals. By Alessandra Ceresa. Quality leads are hard to come by. Potential buyers come and go, but most do not cross the finish line. So, how do you decipher the lead that is just window-shopping versus the lead that is actually going to purchase? It is critical to qualify your leads if you want to close more deals and save your business time and money.
GreenRope
MARCH 20, 2014
Qualify Leads to Close More Deals. By Alessandra Ceresa. Quality leads are hard to come by. Potential buyers come and go, but most do not cross the finish line. So, how do you decipher the lead that is just window-shopping versus the lead that is actually going to purchase? It is critical to qualify your leads if you want to close more deals and save your business time and money.
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