Crimson Marketing
FEBRUARY 12, 2014
'Many companies struggle with finding the right synergy between the marketing and sales departments. Sales is known as the historic revenue driver, but Marketing also plays an equal and commonly unknown role. The post Karen Walker, Cisco’s Senior VP Marketing: Why Marketing is The New Revenue Generator [Podcast] appeared first on.
Writing on the Web
FEBRUARY 12, 2014
'Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Younger people, in particular, like to write like they talk. Speech can be a great way to convey personality.
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Biznology
FEBRUARY 12, 2014
'(Photo credit: IsaacMao). Yesterday’s webinar with Augustine Fou posed the following question: Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans? If you are spending money on digital advertising, you could be unknowingly wasting a large portion of your dollars, because if no humans saw your ad, there will never be conversions to sales.
Convince & Convert
FEBRUARY 12, 2014
'Your headlines suck. They’re boring, they’re formulaic, and they’re so jammed with exact match keywords that even black hat SEOs are rolling their eyes and mumbling, “Seriously?” Oh sure, you’ve read all the content marketing blog posts that tell you to use exciting words, or that you need to use the very precise keyword combination that matches your Google Analytics, and that the keywords need to fall within the first four words, and yada yada yada.
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Adobe Experience Cloud Blog
FEBRUARY 12, 2014
'Author: Fab Capodicasa Spending big dollars for Valentine’s Day is for suckers. Impressing someone doesn’t have to be expensive – you just need to spend your money wisely. And who knows more about return on investment, or ROI, than marketers? Ladies and gentleman, let me reveal my secret formula for Valentine’s Day success, guaranteed to impress – or your money back.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hinge Marketing
FEBRUARY 12, 2014
'The answer depends on whom you ask. Maybe your firm manages software implementations, builds custom apps, sources executive talent, or acquires investor funding. Whatever type of technology firm you are, your services are undoubtedly valuable. But does your firm fully understand how and why your services are relevant to a client’s business? Or how the problem you solve ranks among other issues clients face — sure, you’re good at solving certain problems, but are you solving wh
Hubspot
FEBRUARY 12, 2014
'This post originally appeared on the Inbound Insiders section of Inbound Hub. To read more content like this, subscribe here. I can''t tell you the number of search results for companies I''ve come across that lack the one thing that might bring me to their websites: an effective meta description. The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site.
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
Hubspot
FEBRUARY 12, 2014
'When most people talk about experiments, it sounds like something overwhelming and complicated. You''ve got to set a control and treatment. You''ve got to get sufficient sample size. You''ve got to track it all to determine when it''s statistically significant. With all that, is testing really worth it? Yes! Smart marketers aren''t always running enormous tests. but they know that those small tests can have a big impact.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
Hubspot
FEBRUARY 12, 2014
'For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. But with careful consideration, thoughtful planning, and the right hacks, PPC advertising can be a helpful resource investment to get startups off the ground alongside their other marketing campaigns.
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
KoMarketing Associates
FEBRUARY 12, 2014
'This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. Content Marketing Institute, in fact, predicts the following five online content marketing shifts for 2014: revamped content marketing team makeup, responsive design, link earning (as opposed to link building), curated content and custom content streams, and brand journalism.
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GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
Buzz Marketing for Technology
FEBRUARY 12, 2014
'Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
Marketing Insider Group
FEBRUARY 12, 2014
'Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? One thing I love about it is the opportunity to chime in on any conversation around the world grouped by the infamous hashtag. One example: I just participated in my 2nd #CMWorld Twitter chat with my friends at the Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
Hubspot
FEBRUARY 12, 2014
'"It is, once again, an honor to be in a room with such an illustrious group of high-functioning nerds.". That''s how comedian and former Daily Show correspondent John Oliver kicked off The Crunchies , the annual awards show hosted by TechCrunch, GigaOm, and VentureBeat. If you''ve never attended or heard of the event, Oliver describes it as a time every year that the tech industry can "get together to celebrate and quietly criticize one another.".
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
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GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
GreenRope
FEBRUARY 12, 2014
LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.
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