Heinz Marketing

AUGUST 29, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Seven Factors That Separate Winners From Losers In An Economic Downturn.

B2B 140

B2B Account Based Marketing ABM CMO 140

ClickZ

AUGUST 29, 2020

30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic preferences, and intentions to give 2021 revenues that extra push.

Planning 105

Planning Marketing Budget Creation Allocation Peer-to-peer 105

Smarte

AUGUST 29, 2020

Technology companies in B2B sectors like software, hardware, networking and security are struggling to reach the right decision-makers on the right channels to drive revenue and improve their sales pipeline. The ability to connect with the right decision-makers can have a huge impact in the revenue growth of enterprise technology organizations. In the face of […].

B2B Sales 98

B2B Sales Software B2B Advertising Channels 98

DealSignal

AUGUST 29, 2020

Improving data quality drives Marketing ROI FloQast’s Marketing leaders understand that if Sales can’t take action on the leads they generate, they’re not delivering any value. High lead volume is great, but not if the contact or account data is incomplete or inaccurate. Having been burned before by data quality issues that put their marketing automation platform at risk, FloQast’s Marketing team wouldn’t compromise this time.

Lead Scoring 52

Lead Scoring Lead Ranking Case Study Case Studies 52

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Paid Search Agency