Sun.Aug 23, 2020

article thumbnail

Storytelling in a COVID-19 World: How Your Brand Story Can Set You Apart via @itsduhnise

Search Engine Journal

Discover seven non-negotiable things your storytelling must do and the best tactics for connecting with customers right now. The post Storytelling in a COVID-19 World: How Your Brand Story Can Set You Apart via @itsduhnise appeared first on Search Engine Journal.

article thumbnail

3 Things CMOs Should Be Talking About

Oktopost

Transforming and building marketing into something that delivers value is no easy feat for CMOs. Chief Marketing Officers are challenged daily to align their entire marketing departments with the business strategy, rather than operate adjacent from it. Oftentimes, the role is much more a science than an art and it changes all the time. On this episode of Stuff You Should Know About Our Changed New World , Sarah Whipp , CMO and Head of Go-To-Market Strategy at Callsign sits down with host Colin D

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

COVID Is Driving a Step-Change in E-commerce - And That Also Means B2B

B2B Marketing Directions

For the past several weeks, a chorus of business analysts and marketing pundits have been proclaiming that the COVID-19 pandemic is driving a substantial step-change in online shopping and buying. E-commerce sales have been growing rapidly for several years, but it's difficult to argue with the proposition that 2020 will turn out to be a major inflection point for online commerce.

B2B 85
article thumbnail

How (and Why) to Create a Well-Optimized YouTube Strategy

BuzzSumo

Youtube 137
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

How COVID-19 Is Reshaping Reputation For Marketers

Nuvi