Rev

JUNE 11, 2019

At the bottom of the content marketing funnel, things are getting serious. You’re in the final stretch of the buyer’s journey and you’re ready to pop the question. But, before you can ride off into the sunset sales agreement in hand, you have one last grand gesture left. Your prospect is ready to settle down and commit to a product or service, your last job is to make sure they’re ready to choose you when they make their purchase decision.

Top of Funnel 114

Top of Funnel Marketing Funnels Urgency Marketing Content 114

Customer Experience Matrix

JUNE 11, 2019

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something. Is it that martech suites must now include business intelligence software?

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Marketing Insider Group

JUNE 11, 2019

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a high placement on SERPs than in […]. The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group.

B2B Marketing 242

B2B Marketing SEO Content Marketing B2B 242

Webbiquity

JUNE 11, 2019

Every entrepreneur struggles with the timing of their business launch, pondering questions like: is the technology infrastructure in place to support my idea? Is there pent-up market demand? Is my target audience ready for my idea? Do I have time right now to devote to making this work? Tracy Fuller struggled more than most business founders, and with questions that went well beyond those above.

Work Management 173

Work Management Marketing Management Word of Mouth Paid Search Agency 173

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Marketing Insider Group

JUNE 11, 2019

Ice breakers have earned themselves a bit of a negative reputation in corporate events but they serve an important purpose. The best ice breaker ideas help your event attendees to warm up, network with each other, get to know the event facilitators, and they can create a memorable experience for everyone involved. Bad ice breakers […]. The post The Best Ice Breaker Ideas to Drive Engagement at Your Next Event appeared first on Marketing Insider Group.

Best Practices 233

Best Practices Network Marketing Event Marketing Marketing 233

Biznology

JUNE 11, 2019

In this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company. We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter? What companies need to think about right now is AI augmentation — augmenting decision making.

Business 116

Business Customer Satisfaction Opinions Practices 116

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Oktopost

JUNE 11, 2019

Though discouraged by a popular saying, judging a book by its cover is a major element of being human. Whether it be an actual book, a movie trailer, or even a person, our first inclination is to form a judgement based on the images presented. The same holds true for video thumbnails. Video Thumbnails , or compressed preview images, can be thought of as windows that allow prospective viewers to get a quick snapshot of your video.

Video Marketing 108

Video Marketing Tips Training Youtube 108

Unbounce

JUNE 11, 2019

Artificial intelligence is about to change lead generation and conversion as you know it. In the process, it’ll have a transformative impact on companies and careers. AI is a blanket term that covers several different technologies. You might have heard of some of them, like machine learning, computer vision, and natural language processing. Even if you don’t know much about it, though, you probably use AI-powered technology dozens or hundreds of times per day.

Marketing AI 111

Marketing AI Lead Generation Lead Scoring Lead Ranking 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Content Marketing Institute

JUNE 11, 2019

It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing advice they’ve heard. Continue reading → The post 38 Experts Share the Worst Content Marketing Advice appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Content Paid Search Agency Marketing 111

The Daily Egg

JUNE 11, 2019

One misstep we often see companies make: Investing in a massive website redesign without validating the changes they’re making by looking at their customer data first. The downside of this mistake is massive; wasted time and money, to be sure, but also, this is a huge missed opportunity for making positive and impactful website […] The post A/B Testing: How and Where to Start appeared first on The Daily Egg.

Validation 111

Validation Positioning Marketing Websites Companies 111

Vidyard

JUNE 11, 2019

Running a small business is full of unknowns, surprises, and frightening challenges. That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period. That indicator is what we in the industry refer to as the sales pipeline : A visual representation of how many prospects you have and where they are in the sales process.

Ad Building 100

Ad Building Sales Cycle Marketing Proposals Work Management 100

DivvyHQ

JUNE 11, 2019

Content marketing is known for being challenging in the “measuring ROI” department. While it’s fairly straightforward to measure the traffic that’s generated from a paid search campaign or attribute leads to a particular social media ad, translating content marketing metrics into an accurate measure of value is not so easy. There are a few reasons for this.

Top of Funnel 100

Top of Funnel Content Marketing Lead Ranking Marketing Analytics Tools 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Golden Spiral

JUNE 11, 2019

Ah, the mystery of rankings. High rankings — in Google, Yahoo, and Bing — mean your potential clients can easily find you online. You know rankings are important, but how do you get there? And, what does SEO have to do with it?

Keywords 90

Keywords SEO Google 90

Outreach

JUNE 11, 2019

Pushing the Limits of Outbound. Back in 2017, it’s fair to say Segment was happy with the success of our outbound sales. Our email efforts were already driving significant results and we knew we were being smart about it. We used APIs to automatically customize the text in each outbound mail, so the message you might receive from us would be specific to the needs of your company's analytics, engineering, and marketing teams, and different from the one somebody else received.

Segmentation 92

Segmentation API Analytics Email Marketing 92

SEMrush

JUNE 11, 2019

This is the definitive guide on setting up Quora Ad Campaigns by Quora‘s JD Prater. He offers insights on how to set up different kinds of ads correctly and shows you each of the Quora Ad targeting options. Find out how you can reach the right audience, which ads are best for you, and see step-by-step how to set them up.

Ads 86

Ads Campaigns Best Practices Social Media 86

Ontraport

JUNE 11, 2019

All it takes to outfit your ecommerce site with effective upsell and cross-sell offers is a thorough understanding of your customers’ needs combined with the ability to offer the upsell at the right time using automation. The post Sell More Online With Upsells and Cross-Sells appeared first on The Ontraport Blog.

Cross-Selling 81

Cross-Selling eCommerce Automation Effectiveness 81

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? Well, actually, although tracking and showing ROI may not be your favorite part of the job, the truth is that various tools and tactics are available to us, meaning invoking ROI to defend your marketing efforts is more manageable than you

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

EveryoneSocial

JUNE 11, 2019

One of the great benefits of working at EveryoneSocial, is working with some truly amazing companies. Each has their own unique story, strategies, and reasons for focusing on social media and employee advocacy. Televerde ’s unique business model is not only financially successful but is also built around an amazing mission that provides skills, education, and job opportunities to women in, and after, incarceration.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Vidyard

JUNE 11, 2019

Running a small business is full of unknowns, surprises, and frightening challenges. That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period. That indicator is what we in the industry refer to as the sales pipeline : A visual representation of how many prospects you have and where they are in the sales process.

Ad Building 65

Ad Building Sales Cycle Marketing Proposals Work Management 65

Convert

JUNE 11, 2019

Apple created ITP in the name of privacy. Essentially, the original ITP made it harder to use third-party cookies to track Safari users on iOS and MacOS and it’s in line with Firefox ETP efforts in privacy.

Privacy 76

Privacy Domain Ads 76

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Strategic-IC

JUNE 11, 2019

What priorities are emerging in B2B sales and marketing in 2019? We outline our key takeaways and trends from Drift's 2019 HYPERGROWTH conference. This year, for the first time, Drift’s Hypergrowth conference came to London and brought with it a range of excellent speakers, from the inspirational Victoria Pendleton to HubSpot CEO Brian Halligan. As Drift partners , the Strategic IC team braved the summer rain and headed to the conference for a full day of insight, innovation and awe-inspiring ke

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Outreach

JUNE 11, 2019

Do you believe in magic? How about hypnosis or fortune telling through a crystal ball? It’s all a bit whimsical, but I’ve learned there’s some psychology behind those methods - some of it could even be advantageous in your sales strategy. Whether it happens subconsciously or not, many mind tricks are simply associated with basic human psychology. After reading “Methods of Persuasion” by Nick Kolenda, it became clear how elements of human psychology can be incorporated into cold email messaging t

Tactics 75

Tactics Lead Scoring Lead Ranking Order 75

Convert

JUNE 11, 2019

The General Data Protection Regulation (‘GDPR’) and the California Consumer Privacy Act of 2018 (‘CCPA’) (which has been technically amended by California Senate Bill 1121 (SB-1121)), both aim to guarantee strong protection for individuals regarding their personal data and apply to businesses that collect, use, or share consumer data, whether the information was obtained online.

Privacy 75

Privacy Personalization Business 75

Liveintent

JUNE 11, 2019

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. During their chat, the two discussed how publishers and brands can retake control of their customers by harnessing the power of email, as well as what it takes to be a people-based marketing technology company. Read on for more of what they covered.

Advertisements 70

Advertisements Advertising Opt-out Opt-in 70

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. If you have your Inbound Marketing hat on, you should know that Twitter is not just a place to grow customers through word-of-mouth marketing -- it's also a place to meet your customers where they are.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Computer Market Research

JUNE 11, 2019

Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI. When 50% of funds are recirculated back to the vendor, ROI can be a tough metric to prove.

Work Management 60

Work Management Marketing Management Allocation Advertising Agencies 60

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Take Apple, for example. In the 1980s, decades before Steve Jobs launched the game-changing iPhone, he led one of Apple’s biggest flops: the Apple Lisa computer.

Planning 76

Planning Template Marketing Plans Top of Funnel 76