How to Design a Brand Study That’s Ethical and Entertaining
Contently
JUNE 10, 2019
Turning academic studies into content can be a minefield. One one hand, a study with flashy findings is great for PR and data visualization. On the other hand, the desire to exaggerate the results of a study for selfish interests be very a powerful urge. Consider this faulty story about hygiene and swimming pools that broke in May. As ProPublica reporter Jessica Huseman pointed out on Twitter , the study written up by several prominent news outlets, which concluded half of Americans use swimming
Let's personalize your content