Mon.Jun 10, 2019

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How to Design a Brand Study That’s Ethical and Entertaining

Contently

Turning academic studies into content can be a minefield. One one hand, a study with flashy findings is great for PR and data visualization. On the other hand, the desire to exaggerate the results of a study for selfish interests be very a powerful urge. Consider this faulty story about hygiene and swimming pools that broke in May. As ProPublica reporter Jessica Huseman pointed out on Twitter , the study written up by several prominent news outlets, which concluded half of Americans use swimming

Ethics 135
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What role will AI play in the future of content?

Content Science Review

In this article, we’ll investigate the role AI will play in the future of content and discuss some of the benefits it offers early adopters.

Content 89
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Why Employee Engagement Is The New Content Marketing Strategy

Marketing Insider Group

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Employee Engagement and Content Marketing Most […].

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Report: More Traffic Now Coming from Mobile, Suggesting a New Direction for B2B Marketers

KoMarketing Associates

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. Wpromote recently conducted the “2019 State of B2B Digital Marketing” report and discovered that for the majority of marketers (30.13 percent), up to 20 percent of their traffic comes from mobile.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Reflections on the 2019 B2B Thought Leadership Impact Study

Marketing Insider Group

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question. Edelman’s research staff had a burning one on their minds: Thought leadership earns attention but does […].

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How Technology is Revolutionizing the Financial Services Industry and Improving the Customer Experience

Biznology

Technology has become an inextricable part of every industry , and has revolutionized the financial industry. Advances in fintech have improved efficiency and effectiveness for both the industry and customers alike. Fintech based on artificial intelligence and machine learning is transforming the financial industry, from banking, to lending to investing.

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The New SEMrush Backlink Database: Bigger, Better, Faster

SEMrush

Being the front runner of the digital marketing industry, we strive to provide our users with the best solutions. Today we are proud to share with you our latest breakthrough—a completely renovated backlink database!

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How an IoT Marketing Strategy Focused on Interactivity, Utility Can Connect with Consumers

Content Standard

It may be surprising, but the idea of an “internet of things” has actually been around since the nineties. Back then, corporations were just starting to connect their inventories to the web. We’ve come a long way since then, but even still, IoT continues to be a somewhat bleeding edge in consumer tech. But as sales continue to soar for devices enabled with this technology, it’s become clear that IoT changing digital marketing is an inevitability.

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The Best Tweets from #SEMrushChat: How to Hack Your Competitors’ Marketing Strategies

SEMrush

Our last #SEMrushChat discussed “How to Hack Your Competitors’ Marketing Strategies“ with guest Joe Youngblood. The responses from our community showed that gathering data from your competitors is not as simple as most people believe. With experience comes knowledge, and our community offered their expertise. Keep reading to view their insights, which should help you when evaluating competitors.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Reasons Why Email Testing Boosts Email Performance

Litmus

With an average ROI of 42:1 , email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1) by a long shot. When done right, email marketing drives business results like no other channel does.

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What Does the ePrivacy Regulation Mean for Digital Marketing?

Convert

Just as marketers have learned to survive in a post-GDPR world, the deadline for the ePrivacy Regulation — the successor to the ePrivacy Directive (also known as “The Cookie Law”) — inches closer. Stated for a release in 2019, the impending ePrivacy Regulation, like the GDPR, is applicable to any business targeting EU customers… Which.

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The Secret to ABM: Balancing Technology with the Human Touch

Engagio

Account Based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. An array of technology solutions now empower companies to use this methodology to increase reveue. These include customer relationship management, marketing automation, web analytics, and advertising technology, predictive tools, etc.

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The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

Buffer

What role do social media stats and facts play in your day-to-day? As social media marketers , we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference. Plus, you never know when you’ll need a good trivia tidbit to impress at a party. In this post, we hope you’ll find it all: both the necessary stats and facts to inform your social media decisions plus some social media numbers that will surprise and e

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Pipeline + Product: The Critical Revenue Relationship

Fusion Marketing Partners

It’s Not Product vs. Sales, It’s Product and Sales. The other week a company with which I work sent a […].

Product 81
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The Personality Traits of Top Marketing Leaders

Hubspot

We all know a great leader when we see one, but it can be tricky to identify the particular traits that enable certain people to lead teams to success, influence their community, and create positive change. Digital marketing is an industry with an abundance of inspiring and innovative leaders across all facets of the industry. From SEO, Paid Ads, Email, Content, Social, and everything in between, successful individuals are innovating the processes that we already know and inspiring their teams,

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How To Improve Conversion Rate with AI and Machine Learning

nDash

Marketers now have access to more consumer data than ever, and therefore, have the opportunity to derive in-depth insights that can enable true data-driven decisions making to inform their marketing strategies. However, with the many tools, datasets, and platforms available, it’s often challenging to integrate the vast amount of information and generate actionable insights in a timely manner to inform key business decisions.

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Social Media Marketing Tips for Maximum Exposure

SmartBug Media

Social media is here to stay. The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. And it’s become a cornerstone of both inbound marketing and more traditional marketing. Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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15 Free Professionally-Designed Landing Page Templates

Hubspot

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URL of a landing page, rather than a homepage, also increases the likelihood of turning traffic into conversions.

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How to Create an Awesome YouTube Thumbnail | A Step-by-Step Guide

Bannersnack

Because a thumbnail is the face of your video and it’s what reaches your viewer first, it will play a huge deciding factor in whether or not someone will watch your video. You need to be sure that within a matter of seconds, your thumbnail accurately portrays what your video is about, has captivating […].

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6 Things Your Company Should Have in Place Before Starting Paid Social Advertising

SmartBug Media

You need more than just a budget in place before starting paid social advertising—that is, if you want your paid social campaign tests to have the best structure in place for success. Whatever platform or platforms you’re planning on allocating spend to, set yourself up for success by having these things in place before spending your first dollar. 1.

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How to Create Your Financial Advisor Website’s Unique Value Proposition

FMG Suite

Over 60 percent of investors think all advisors make the same promises, making it hard to tell the difference between them. How can you, as an advisor you set yourself apart? How can you convince prospects or site visitors right off the bat that you provide the exact service they’re looking for? The answer is a website branded with a unique value proposition.

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth. ABM is an amalgamation of strategic approaches to business marketing based on the awareness of a particular account, wherein, the marketers target the enterprise level organizations to accomplish the following g

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Why is LinkedIn Acquiring Drawbridge?

Liveintent

LinkedIn recently announced – well, maybe not “announced”… more “quietly whispered to some close friends” – that it has reached an agreement to acquire Drawbridge, a company that uses probabilistic modeling to help brands supplement or build their own cross-device identity graphs. Will this acquisition help LinkedIn capture any significant market share?

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How to Monitor Backlinks with BuzzSumo

BuzzSumo

Backlinks (or inbound links) from other domains are one of the most important content metrics. They make up 50 percent of the authority/relevance equation search engines use to rank content. To rank well in search engines, you’ll need to continually earn backlinks. Links play another important role in content marketing. They tell you if your content is respected enough to earn the endorsement of other sites in your industry.

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3 Questions With Michael Lewis

Blue Flame Thinking

Digital media is a passion for Michael. With more than 16 years of experience supervising accounts across a variety of industries, he’s always up for learning something new to add to his client services arsenal. This is especially true when it comes to marketing technology. But, while finding new uses for automation may be the wave of the future, he remains a big fan of establishing strong relationships with clients.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Seismic Named a WealthManagement.com Industry Award Finalist Four Years in a Row

Seismic

Having the tools to tailor communication and offerings to customers based on their likes, dislikes, and other attributes, like life stage and location, is no longer a nice-to-have, it’s a must-have. This goes for almost any industry, whether B2B or B2C, including wealth management. In the wealth management space, customization has become table stakes as investors expect their advisor to know them just as well, if not better, than the company where they just bought their new piece of furniture, s

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Do You Need to Have Branded Promotional Material in 2019?

Spiralytics

Open your desk drawer. Look at the collection of pens assembled inside. Among the blank, featureless writing utensils bought in bulk, you might find one labeled with a colorful, familiar image: the logo of a particular company.

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How to Optimise Your B2B Local SEO Strategy

The Lead Agency

Local Search Engine Optimisation, or local SEO , is a type of SEO that focuses on optimising a website so that it is found in local search results. As 46% of all searches on Google are seeking local information, local search is a vital component of any comprehensive Search Engine Optimisation campaign. The premise behind is the same as regular SEO.

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