The Point
MARCH 22, 2019
Lead scoring – as a fundamental part of a company’s lead management strategy – has officially fallen out of fashion. I say this based, anecdotally, on the number of B2B marketers I talk to who either 1) don’t use lead scoring at all, or 2) have a lead scoring system that clearly doesn’t work (or is completely ignored by the sales team) and have no apparent motivation to fix it.
KoMarketing Associates
MARCH 22, 2019
As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences. Demand Metric and Vidyard recently conducted “The State of Video Marketing,” and statistics showed that for the fifth consecutive year, at least 80 percent of marketers (83 percent in 2018) believe that video is becoming more important as a form of marketing content.
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Contently
MARCH 22, 2019
Advertising executive John Caples once said, “I spend hours on headlines—days if necessary.” That sounds great, but you probably don’t have that kind of time. You already spend enough researching, writing, and editing. By the time you get your article into the CMS, you may only have a placeholder title that’s been there since you first started the process.
Biznology
MARCH 22, 2019
One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content. And, that is assuming you are able to produce enough marketing content to keep your employee advocacy editorial calendar full.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Contently
MARCH 22, 2019
Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SEMrush
MARCH 22, 2019
Facebook Ads is a business channel only if you know how to set up and run profitable campaigns. If you have an e-commerce business, Facebook Ads can be extremely powerful. In this article, you‘re going to read the 3 main mistakes to avoid before doing Facebook Ads, and see 3 steps to create a successful Facebook Ads Strategy for e-commerce.
The Daily Egg
MARCH 22, 2019
The time when project management was considered a discipline that applies to just a few industries is gone. In 2019, wherever you look, you will find its traces. When Project Management Institute, the leading not-for-profit professional membership association for the project management profession, researched and analyzed trends for 2017-2027, they found that the world is […] The post 4 Website Optimization Experts Weigh In On Project Management Challenges And Opportunities appeared first o
Content Marketing Institute
MARCH 22, 2019
Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership. Continue reading → The post Client and Content Agency Share Insider Tips to Successful Relationship appeared first on Content Marketing Institute.
Hubspot
MARCH 22, 2019
With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your business, you must remember to root these figures in reality. If you don’t, you could enter a market that doesn’t have a large enough market size to convince investors to back you, or you could set an unrealistic revenue goal for your business and burn your employees out.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Outreach
MARCH 22, 2019
Big news—four letters. MSFT. No, we didn’t just take a Myers-Briggs test (I’m an IFSP). MSFT is the stock ticker for Microsoft, and the reason we mention it is because we have an important announcement regarding Outreach and our fellow Seattle-based company. We are proud to share that Outreach has partnered with Microsoft to deliver a deep product integration with Dynamics 365 for Sales!
Blue Flame Thinking
MARCH 22, 2019
Unlike paid advertising, content marketing is about more than prompting an immediate purchase. It’s about cultivating awareness of your brand and deepening trust in your ability to understand what your customers want. It’s also about empowering them so that when they do make their decision, it’s with the confidence that you have what they need. When a customer feels sold on you rather than sold by you, they can become brand advocates.
Bannerflow
MARCH 22, 2019
Helping marketing teams create exceptional ads with ease is Bannerflow’s mission statement. With the right tools, all of our customers can produce truly creative campaigns. Yet sometimes, some banners really stand-out. This is what this blog is all about – celebrating the best of the best! How did we select the best display ad campaign for winter 2019?
BenchmarkONE
MARCH 22, 2019
Sales and marketing technology changes quickly. So how do you know when to invest in new technology, or when to change your process, or when to wait out a fad? Whether you’re researching CRM options, or just trying to get the most out of your existing CRM and sales and marketing tech stack, there are a handful of experts who are the most qualified to guide you.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Salesforce Marketing Cloud
MARCH 22, 2019
Who likes dealing with a bad car salesman? I think we can all agree that a pushy or unhelpful car salesperson can be one of the worst interactions you can encounter. But a poor B2B website experience can actually be quite comparable.
Hubspot
MARCH 22, 2019
Nowadays, account security is a major concern for companies and their employees. It can pose a major threat to your employer if you're hacked -- if someone hacks your Gmail account, for instance, he will have access to company contacts, as well as your calendar, Google Docs, Google Sheets, and other private company information. For this reason, Duo Mobile and other two-factor authentication apps have risen in popularity.
ClearVoice
MARCH 22, 2019
Since hashtags are becoming a new language that every professional must become fluent in, here are a few you can likely decipher without Google translate: #BossLady, #MeToo, #WhoRuntheWorld and #GirlBoss. As female entrepreneurism continues to be a steady growing sector of small business, women are using their innate collaborative nature to team together for shared success.
Hubspot
MARCH 22, 2019
Did you know Warren Buffet bought his first stock at 11 years old? Oh, and he filed for taxes at 13. I don't know about you, but at 11, my biggest goal was getting my Mom to serve pizza for dinner. Buffett is an investor, business magnate, and philanthropist who's known as one of the most successful investors of all time He's used decades of experience to grow his wealth and further sharpen his investing prowess.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Heinz Marketing
MARCH 22, 2019
By Maria Geokezas , VP of Client Services at Heinz Marketing. Customer experience matters – to the tune of $1 billion a year for SaaS-based companies alone. And most CMOs know customer experience matters but sadly, only 57% of them report marginal customer experience impact. Customer experience impacts the business’ bottom line. In a recent study, the Temkin Group found that when faced with a positive customer experience customers spend more. 86% of buyers are willing to pay more for a great c
SendGrid
MARCH 22, 2019
Read about sme of the more common email marketing automation mistakes, and how you can avoid them in your own program. The post 3 Email Marketing Automation Mistakes To Avoid appeared first on SendGrid.
Really B2B
MARCH 22, 2019
After a fantastic day at B2B Marketing’s Get Stacked event, we’re ecstatic to announce we won “Best use of Marketing Automation” for our client TMF Group at the 2019 Martech Awards, which took place after the day of lectures. We were also ‘Highly Commended’ for the ‘Best use of Martech for Demand Generation’ award, following our work with Redstor.
Seismic
MARCH 22, 2019
Last week, Seismic was honored to host the Sales Enablement Society (SES) 2019 Boston Spring Event at our office. The event was attended by a mix of sales enablement veterans, new practitioners, those looking to gather more information before making an investment, and more. Beginning and ending with networking, the crux of the event was a panel on how and when to leverage sales enablement solutions to reach sales enablement goals.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Science Review
MARCH 22, 2019
This article looks at the pitfalls of pure SEO and topical content strategies then combines them with intent for an improved hybrid technique.
Eric Mower + Associates
MARCH 22, 2019
These days every marketer needs more than a friend. They need a fierce ally to help navigate the constantly evolving obstacles that stand in the way of marketing success. The post Why it’s more important than ever for your brand to be seen as a friend. appeared first on Mower.
Predictive Response
MARCH 22, 2019
Building and managing a successful nonprofit is never easy, even if your cause has millions of supporters and donors worldwide. Knowing how to effectively reach your intended supporters while spreading the message of your nonprofit is essential to prevent missing potential opportunities to receive donations and even more support. With the use of marketing automation, keep in touch with your supporters and those who have a genuine interested in the cause you represent while learning more about th
QuanticMind
MARCH 22, 2019
A common headache for any account manager is a decrease in budget. It seldom feels that we’re faced with extra ad dollars, but every once in a while, miracles do exist. While it may seem like an answer to account limitations, there are some things to look out for concerning budget increases. Any large change to an account can require a secondary ramping up period.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Predictive Response
MARCH 22, 2019
Higher education is one of the biggest industries in the US today. When you are responsible for managing and growing a higher education school or institution, there are a few ways you can build a following while garnering the attention of those who have a genuine interest in learning more about your institution and the type of higher education you provide. . 1.
Aberdeen
MARCH 22, 2019
Digital enablement is almost everywhere. Nearly all recent conversations I have with customer experience (CX) executives across companies of all sizes and industries involve how they currently use digital channels (e.g., social media, video and messaging), or plan to use them to meet evolving customer needs. Besides channels, companies look closely at how to enrich their current technology tools with newer capabilities such as machine learning, artificial intelligence and automation.
Cortex
MARCH 22, 2019
Deep learning is a branch of Artificial Intelligence (AI) that offers innovative applications in many areas of technology. Algorithms driven by deep learning are being used to recognize speech, predict earthquakes, identify images, detect cancer, and make predictions. Deep learning trains computers to learn on their own.
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