Fri.Dec 02, 2011

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3 Questions to Ask When Choosing an Email Marketing Agency

Tomorrow People

Three questions you should ask your email marketing company Are you thinking about asking an email marketing company to manage your email marketing for you? Before you make your decision, here are three questions you always ask: 1. Will you target my email marketing? This is a crucial first question to ask your email marketing company. They may be happy to take on your own list of contacts or buy a contact list for you.

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Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share

markempa

Tweet How many emails have you sent prospects and customers this week? How many opened them? How many acted on them? If you’re like most marketers, the answer too often is, “Not enough.”. It’s a hard fact: people are being inundated with so many sales pitches via email that it’s harder than ever to get prospects to not delete your email, no less take action.

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Buyerology Trend: Think Intelligent Content vs. Content Mapping

Tony Zambito

This is the sixth article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.  Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences. Buyer behavior is changing rapidly and requires BIG insights. Buyers are on a quest to be demand fulfilled.

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Is “social media campaign” an oxymoron?

Chris Koch

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. I would have had only slightly less disdain for the audience for these campaigns. Fly-by-night opportunists hoping to win your Facebook sweepstakes.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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PR Lesson from a Twitter Flap

Marketing Craftmanship

Emma Sullivan. @emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. When Shawnee Mission High School student Emma Sullivan jokingly tweeted her friend on November 21 st , expressing her opinion of Kansas Governor Sam Brownback’s education policy, she had no reason to suspect that her 87-character message would ignite a firestorm of national debate; generate media exposure from nearly every major news source; increase her Twitter followers to nea

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B2B Social Media Marketing Statistics to Ponder

Adobe Experience Cloud Blog

by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. But what are the numbers to know behind the most popular social media platforms? Facts and statistics are always really helpful when it comes to making decisions about what to pursue in a marketing mix.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Name recognition will rule. Flooded with content, audiences will turn to recognized sources.

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Holiday season 2011 is over–are you ready for 2012?

Biznology

Image by paparutzi via Flickr. Whoa there, big fella!!! What do you mean that the holiday season of 2011 is over? It just got started? Heck, we’re still in the same calendar week as Cyber Monday 2011! Have you lost your bits and bytes? No I haven’t, because here is the truth. Whatever you have done for the online shopping season for 2011 is already in place and running.

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Everything You Need to Know to Dominate Local Search

Hubspot

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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B2B Marketing Events Around The World - Dec 2011

MLT Creative

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for December. December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design.

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The Ultimate Guide to Designing the Perfect Business Blog

Hubspot

Yes, as an inbound marketer, your blog content has to be amazing. However, even the best content can be hampered by bad design. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. Think about it this way: Would you buy an expensive sports car and drive around with four flat tires?

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How to Measure Social Media ROI Like the Experts

Hubspot

When getting started with social media , it's fun to watch your follower and fan count grow, see how many retweets you're getting, and watch how much people are commenting on Facebook posts. Look at all that reach! Look at all that engagement! This is how you get your content into cyberspace! That's all true, and all important to monitor. But how does it fit into your larger sales and marketing strategy?

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YouTube Gets Way More Social With Facebook, Google+ Integration

Hubspot

If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. While sleek new designs for the site as a whole, your YouTube homepage , and individual video channels are the main focus of YouTube's changes, there are a couple of new features that should excite you as a marketer, especially if video content is one of your business' fortes.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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25 Billion Pieces of Content Get Shared on Facebook Monthly [INFOGRAPHIC]

Hubspot

In order to create killer marketing campaigns , marketers sometimes find themselves playing the role of psychologist to understand what makes their audience tick. Getting real insight into the inner workings of our prospects' minds can only be made better with one thing that all marketers love.data! TabJuice tapped psychologists to define six universal learning methods that they've identified in shoppers, and link those behaviors to data that explains how shoppers make purchasing decisions in th