markempa

NOVEMBER 1, 2011

Tweet I just got back from this year’s round of MarketingSherpa B2B Summits in Boston and San Francisco, where I provided one-on-one coaching to attendees, marketers from Fortune 500 organizations, leading private companies, and emerging businesses. (You can read more about who attended here.). Frankly, I don’t know who walks away more enlightened – the marketers I was coaching or me.

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Ideal Customer Profiles B2B Marketing Work Management Top of Funnel 198

Marketing Insider Group

NOVEMBER 1, 2011

All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. That popularity affects the number of registered Twitter users and now Twitter has more than 200 million of them. That introduction should be enough to show the “big potential” of that “small” micro-blogging platform.

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Twitter Blogger Differentiation Efficiency 162

Tony Zambito

NOVEMBER 1, 2011

Image by IceSabre via Flickr. The notion that perceived risks influences purchasing behavior has been around for quite some time.  As we have seen an increase in the complexity of the buying process, we are seeing a correlating increase in Buyer Perceived Risks (BPR)© associated with purchase decisions.  Compounding perceived risks is the increase in choices as mentioned in my previous article as well as new social channels to explore.  This new mishmash of complexity, choices,

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Purchase Correlation Barriers Sales Qualified Leads 149

Writing on the Web

NOVEMBER 1, 2011

Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along: to get readers to take action, you must address the “ what’s in it for me ” filter in consumers’ minds. Easy, right? Well… Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions.

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Copywriting Act-On Training Buy 140

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

B2B Marketing Traction

NOVEMBER 1, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your marketing life cycle. The marketing life cycle can relate to a product, service, or an entire company. In a previous post, What Do I Spend on My Marketing Budget?

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Marketing Budget Marketing Budget Creation Spending Planning 106

B2B Memes

NOVEMBER 1, 2011

As writers go, I am slow and deliberate. Though I don’t often find it, I can spend hours looking for le mot juste. It’s not the ideal approach for a blogger, needless to say. So this month, as I hoard my psychic energies for a major writing and editing project (more about that later), I’ve had to make what is, for me, a difficult decision about this blog.

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Blogger Rules Promotion Spending 104

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

by Maria Pergolino The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job. Consider some of these statistics: A recent 2011 Robert Half Technology study interviewed 1400 CIOs (chief information officers) of companies with over 100 employees.

Paid Search Agency 102

Paid Search Agency Companies B2B Buzz 102

Convince & Convert

NOVEMBER 1, 2011

(video production by my friends at Candidio. Fast, inexpensive video editing and production. Check em out! ). Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual. which I believe to be his finest work to-date.

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Relevance Work Management Marketing Management Disintermediation 121

Digital B2B Marketing

NOVEMBER 1, 2011

Businesses do not make decisions, people make decisions on behalf of businesses. So why is B2P a new idea, and what should B2B marketers think of it?

B2B Marketing 105

B2B Marketing B2B Marketing & Strategy Marketing 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

NOVEMBER 1, 2011

Just saw a great tweet? Love what you just read and want to share it with others by repeating (retweeting, aka RT) the tweet? Cool! You're getting the hang of Twitter. Now do me a favor, and DON'T TOUCH THAT RT ICON ! I know, I know. That link in the bottom of every tweet is darned convenient. It's fast. It's simple. But you're really missing out if you use it exclusively.

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Bundling Opinions Twitter Hubspot 61

MLT Creative

NOVEMBER 1, 2011

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for November. November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business.

Top of Funnel 53

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 53

Hubspot

NOVEMBER 1, 2011

Inbound marketing takes time. It also takes a lot of domain knowledge. It can be hard for businesses to find the necessary time or internal resources to learn and/or implement search engine optimization and social media campaigns (to name a couple) for themselves. In these cases, businesses can reach out to a third-party agency to manage their inbound marketing efforts.

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Paid Search Agency Inbound Marketing Advertising Agencies Ad Agencies 47

EMagine B2B Blog

NOVEMBER 1, 2011

We have kept this blog scrupulously free of eMagine’s organizational news so far, but in this case I felt we should make an exception …for a couple of reasons: the convergence and rapid evolution of search marketing and social media the increasingly important role that both of these now play in our B2B clients’ online [.].

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Search Marketing Social Marketing Service Social Media 41

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Social Media

Hubspot

NOVEMBER 1, 2011

As inbound marketers , we are constantly producing new content to engage and entertain our followers. From blog posts to videos to status updates, we marketers must make sure we're creating fresh content on a regular basis. And as you likely know, creating content that is remarkable can take hours of thinking, writing, and editing. So how can you save some time in this whole content creation process ?

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RSS Content Blogger Viral Marketing 47

Biznology

NOVEMBER 1, 2011

There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This is now becoming old news but it explains everything. This is why Google+ didn’t have a brand page similar to Facebook Pages, built-in upon launch, resulting in either a transparent and compliant real name member

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Google Twitter Work Management Facebook 158

Webbiquity

NOVEMBER 1, 2011

While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. Relevance is principally determined by content and other site-wide or on-page factors. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general.

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Optimization SEO Marketing Websites Tagging 199

Hubspot

NOVEMBER 1, 2011

This is a guest post written by marketing strategist Mike Gospe who is co-founder of KickStart Alliance and the author of Marketing Campaign Development. His new book, The Marketing High Ground , is a B2B marketer’s playbook describing the best practices surrounding persona development, positioning statements, and messaging. The biggest irony with most marketers is their inability to successfully communicate internally.

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Planning Paid Search Agency Work Management Tips 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning