Fri.Oct 28, 2011

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Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark Consulting

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers? Are my audiences really interested in my thoughts? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question.

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Memory + Emotional Attention = Content Marketing

Writing on the Web

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. This is what you need to do whenever you write any content designed to market your products and services.

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Breaking News: People Who Like Print, Like Print

B2B Memes

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. I’m sure it’s true. I’m also sure it’s not very meaningful. Just because you like something doesn’t mean it’s not dead. The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so.

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Why I Hate Fear-based Selling….

B2B Marketing Traction

I hate fear-based selling. You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. Fear-based selling gives me a horrible, irrational feeling that puts up my guard and reduces my trust level with the seller. I started my career in sales in the ERP software industry and went through some sales training – Xerox’ Personal Selling System and Solution Selling.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Are Local Websites Like the Internet’s Old Gray Mare?

Biznology

Image by Kerri-Jo via Flickr. You know that I talk a lot about local marketing. But more and more what I am noticing is that huge changes occur for local websites so quickly in this industry that itself is not very old. Speaking of old, I hate to admit that I know this song, but it’s more because I was a big Bugs Bunny fan growing up rather than me simply being old enough to know the tune and the words to “The Old Gray Mare.” But I do know the song, and it’s got me to thi

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In B2B Marketing, Fear Appeals Can Get Scary Good Results

MLT Creative

In marketing your B2B product or service, you may find yourself in a position in which a fear appeal is a viable strategy. For example, you may offer a product that is federally mandated or a service that’s required for someone’s safety. Whatever the reason, using fear appeals may be an option, and scientific research can be useful in determining if and how to use them.

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First-Ever HubSpot Halloween Flash Mob [Video]

Hubspot

Over the last two months, HubSpot has secretly been practicing the Michael Jackson "Thriller" dance routine in preparation for an awesome Halloween flash mob! Watch the video below to see how strategic planning, dedication, and practice pays off. HubSpot + Inbound Marketing + Thriller + Mall + Zombies = EPIC FLASH MOB. How do you think we did in our first-ever flash mob?

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Websites With More Content Generate More Customers [New Infographic]

Tomorrow People

How do you act big? Our research shows that websites that create lots of content , build active social media profiles , and blog regularly are much more successful online than their peer. This isn't a surprise though - We've all known that blogging, social media, and great content were the keys to successful inbound marketing. From: HubSpot Marketing Software.

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4 Ways to Maximize Your Business' Facebook Presence

Hubspot

A recent study by Covario revealed that the Coca-Cola Corporation was the brand with the largest presence on Facebook in August 2011. With over 34 million fans, Coke continues to grow its fan base at nearly 3% monthly. Yes, Coke is one of the largest international brands, but there are lessons to be learned from this soft drink giant that can be replicated by any marketer.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Websites With More Content Generate More Customers [New Infographic]

Hubspot

We recently reviewed some of our data from Website Grader pertaining to the size of websites that are run through the application, how often those sites add new content, and then acquire new customers from that content. Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers.

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4 Holiday Marketing Mistakes to Avoid

Hubspot

It's almost that time of year! Christmas songs are starting to play on the radio. The temperature is getting colder. Everyone seems to be extra generous and cheerful as the holidays quickly approach. The holiday season is a great time to reconnect with your prospects and customers, but as any holiday shopper knows, the holidays can also be disastrous.

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Complaining Via Twitter? Don't Expect Much.

Hubspot

Yes, that's me -- steaming over the leaks from my brand-new roof installed by a name-brand, big-box home improvement center. It's bad enough that the roof leaked when it hadn't before. And, it was made even less palatable to deal with when one of the leaks was over my side of the bed. Repeated telephone calls to the sales person, the sales manager, the customer service manager, the regional manager, and the divisional manager all resulted in a total lack of response.

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The Ultimate Cheat Sheet for Creating Awesome Landing Pages

Hubspot

Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet. Does the anatomy of your landing pages include all of the following crucial elements?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.