Wed.Oct 26, 2011

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Social Media Data: Time to Embrace it

Buzz Marketing for Technology

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually.

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PETA’s SeaWorld Lawsuit: Do Publicity Stunts Make Sense?

Marketing Craftmanship

Whale Abuse: Exhibit A for Shamu, the Plaintiff. In the first case of its kind, PETA , three marine-mammal experts, and two former orca trainers are filing a lawsuit asking a federal court to declare that “five wild-caught orcas forced to perform at SeaWorld are being held as slaves in violation of the 13th Amendment to the U.S. Constitution.” The filing—the first ever seeking to apply the 13th Amendment to animals—names the five orcas as plaintiffs and also seeks their release to

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Managing Content Marketing

Ambal's Amusings

There have been many blogs, books and other resources that discuss all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Robert Rose and Joe Pulizzi have partenered to bring us the one and only Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

by Maria Pergolino You’ve heard all press is good press—but how good? It depends how good you make it. Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. And of course, this means revenue. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to protect your trademark online

Biznology

Image via Wikipedia. In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add a the trademark symbol™ to your name, and if you really want to go the extra mile, you register your trademark so you can use the registered trademark symbol®.

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How to A/B Test Web Forms

JotForm

A/B testing is a great way to improve the response rates of your forms. It can really affect your bottom line if you have lead generation or event registration forms. JotForm is the quickest way to create web forms, and it turns out you can easily A/B test these forms without breaking a sweat. In.

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Marketing Automation Emails We Love to Hate

Hubspot

At HubSpot, we've started a practice of passing around the best and worst examples of marketing automation that find their way into our over-crowded inboxes. Typically, marketing automation emails result from some sort of event you attended or a form you filled out. The good emails we receive get studied, lauded, and -- every once in awhile -- given a proud and rousing slow-clap.

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How to Spot a Clueless Marketer

Hubspot

The next time you’re chatting with another marketer -- or yourself :) -- ask this question: How do you measure your marketing success? If you hear an answer along the following lines, watch out: “We’re just trying to produce a lot of content.” “Well, we really just try to get people to come to our site and boost our brand.

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3 Wrong Ways to Think About Your Twitter Presence

Hubspot

Yesterday was my one-year Twitter anniversary. And no, I am not crazy enough to track the day I joined, but @citytweeps tweeted at me informing me of my first completed first year. To confirm, I rapidly navigated to HubSpot's Tweet Grader. The grader verified that on October 24, 2010, I jumped on the Twitter bandwagon. I was only a wee bit excited. This anniversary came in the midst of my many non-social media fanatic friends just joining.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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8 Mobile Apps Marketers Can't Live Without

Hubspot

There is nothing like getting a smartphone for the first time and having the opportunity to choose from millions of apps. You feel like a kid in a candy store and can get whatever you want! But as an inbound marketer , there are just some apps you cannot live without. Putting aside the obvious social media apps like Twitter, Facebook , and LinkedIn, here are 8 other mobile applications that will change your life as a marketer (seriously). 1.

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70% of CMOs Confess Fear of Marketing Data Overload

Hubspot

What keeps the world’s CMOs up at night? Recently, researchers at IBM asked around and got answers from over 1,700 chief marketing officers around the world. One of the most fascinating insights came from asking the participants which key change they felt underprepared for. So what turned out to be their top concern? The data explosion. (Sounds pretty scary to all of us, quite frankly.).