Chris Koch
MAY 20, 2011
Many marketers involved in social media management tell me that they struggle to get their subject matter experts engaged in social media. But focusing solely on engagement is the wrong goal. What we should be talking about instead is getting those experts involved in creating ideas. In an interview this week with Stephanie Tilton (thanks, Stephanie!
The Effective Marketer
MAY 20, 2011
With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case.
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Ambal's Amusings
MAY 20, 2011
Mothers Day 2011 was indeed a special day. Yes, I got the usual hugs and wishes from my 2 boys, family and friends. My 8 year old son Shakthi brought home a "I love you Mom" painting and also presented me with a "Breakfast Menu"(which included the mandatory cup of coffee for mom!). My 2 year old son Arya was getting on a flight from India to come see mom.
Convince & Convert
MAY 20, 2011
Now is the summer of our discontent. It was the best of times, it was the worst of times. For social media, one hand giveth (instant spread of the Bin Laden news) while the other hand taketh away (seemingly daily stories about a company or person doing it “wrong&# ). The most egregious occurrence of late was Rashard Mendenhall (running back for the Steelers, for readers who may not be sports fans) firing off a few tweets that were far outside the boundaries of mainstream American thought w
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Biznology
MAY 20, 2011
Image by Frank Gruber via Flickr. by Frank Reed. There's been a lot of commotion recently about the integration of social signals into the search results of both Bing and Google. Bing has the upper hand with those signals coming from Facebook while Google is still Google, and is still the search engine of choice worldwide, regardless of what signals they have or don't have.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The ROI Guy
MAY 20, 2011
Achieving tangible value from social media remains challenging for the majority of CMOs according to a significant study from MarketingSherpa , however incremental investments “keep on trucking”, with over 1/3rd indicating spending increases of 20% or more through 2011, and 25% indicating spending increases well north of that. Survey participants, 3,342 consumer and B2B marketers, indicated that, as budgets grow to more significant levels, Social Media accountability has become the highest prior
Hubspot
MAY 20, 2011
"In God we trust, all others bring data." - Edward Deming. Did you know that 34,000 searches are conducted on Google EVERY SECOND? Or that 75% of Internet users never scroll past the first page of search results? Or that US Internet users spend 3x more time on blogs and social networks than they do on email? Those are just a few of the fascinating facts you'll discover in HubSpot's newest collection of 100 Awesome Marketing Stats, Charts & Graphs, based on original research and data from a v
Customer Experience Matrix
MAY 20, 2011
Summary: Selecting a marketing automation system is an adventure. Here's the screenplay. Ready when you are, CB. I spent most of this week at the inaugural DemandCon conference in San Francisco. My presentation, How to Avoid a Marketing Automation Train Wreck , was based largely on the Marketing Automation Vendor Selection Workbook I released last month (available for free on the RaabGuide Web site ).
Hubspot
MAY 20, 2011
We have had a lot of great folks participate in the on going Website Grader contest (enter for your chance to win.) We thought we would highlight one of the companies that have joined in, showing what they are doing really well on their site, and what they could be doing better. BagInspiration.com. Bag Inspiration is the brain child of two moms, Michelle and Stephanie, in Wisconsin who are passionate about protecting the environment and who have a love for bags made of recycled materials.
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MLT Creative
MAY 20, 2011
Ever since the recent LinkedIn IPO catapulted the business social-networking platform into the financial stratosphere, B2B marketing has emerged from the shadows of its flashy, highly funded B2C counterpart. According to Russell Glass of Bizo, LinkedIn is propelling B2B marketers' visibility with its evolved, sexy -- and rich -- social network. Read the full article.
Hubspot
MAY 20, 2011
Continuing his “science of” webinar series, HubSpot Social Media Marketing Scientist Dan Zarrella spills the details of how to apply the scientific method to web analytics. The Science of Analytics covers the process of catering to a given market via conducting research, determining which metrics to track, how to track ROI dollars and cents, and conducting tests for website improvement.
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