The Point
APRIL 29, 2011
Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. Let’s start with the subject line (not seen here): Optimizing Email Productivity and ROI. First, almost the entire phrase is a marketing cliché: optimizing, productivity, ROI.
Convince & Convert
APRIL 29, 2011
This is an era without information gatekeepers, and every company needs to think of itself as its own TV station, magazine, and newspaper. This puts a spotlight on businesses’ ability to tell their own stories with nuance and impact. Those stories don’t have to be solely contained on your blog, or your YouTube videos, or other common vessels for swashbuckling corporate tales.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
APRIL 29, 2011
by Phil Fernandez It has become an article of faith that information is power. It’s also pretty well accepted that having the ability to effectively and rapidly analyze information can turbo-charge a company’s performance and fundamentally improve corporate value. These days, who doesn’t want even more analytic horsepower driving their business decisions and activities?
MLT Creative
APRIL 29, 2011
The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for March. May 4 , BlogWell Washington, DC: Learn how big brands like ConAgra Foods, United Health Group and the U.S. Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SnapApp
APRIL 29, 2011
SnapApp marketing platform for customer engagement and acquisition allows marketers to reach their audience no matter where they are or what device they are using including those with IOS and Android operating systems. Boston - April 27, 2011. Pangea Media, the largest quiz and quiz technology company on the web, today announced its SnapApp marketing platform for customer engagement and acquisition is now accessible to users tapping into Facebook on mobile devices. ?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Effective Marketer
APRIL 29, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone. Once you’re back and the emails pile up, the phone rings, and people walk into your office there’s not much you can do.
Hubspot
APRIL 29, 2011
The following is a guest post from Greg Elwell, owner of B2B Inbound , an inbound marketing agency for B2B companies. Are you less than 100% satisfied with what you’re getting out of your Web site in terms of business value? Perhaps you’re thinking of re-designing, migrating or re-building your site to a new, more powerful platform? Or, maybe you’ve come up with a brand new business or product idea and you can’t wait to get started, hire a design firm and begin generating
B2B Memes
APRIL 29, 2011
As some of my recent posts suggest , I’m a big fan of adding visual elements to written content, whether with infographics, illustrations, or photos. For the last few weeks, though, I’ve been wondering if I’m not putting too much stress on visual media. The graphic arts are brilliant tools for communication, yes, but words are every bit their match.
Hubspot
APRIL 29, 2011
Just a few years ago, Twitter never existed. It’s strange to take something that’s so widely used today and picture what life was like before it. It got me thinking, what would the world be like today if we never had Twitter? Here are 10 possibilities… We'd all have one less excuse to not being more productive at work. We’d never know Comcast actually cares about fixing its poor customer service problem.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Expert insights. Personalized for you.
144 
Let's personalize your content