Chris Koch
APRIL 8, 2011
I was thrilled to run a social media workshop this week with a large B2B technology and services provider (and ITSMA member). The great thing about the experience was that this company is already doing social media. In other words, I didn’t have to spend any time defending the honor of social media and explaining why they should be doing it. This was all about the how.
Marketing Craftmanship
APRIL 8, 2011
Distracted by all the social media buzz, it’s easy for a company to lose sight of the fact that their website remains the mother ship of brand expression and commerce. The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Paul Gillin
APRIL 8, 2011
If you’re wondering what’s become of me lately (OK, humor me that you actually noticed!), it’s because of these two little darlin’s – Lillian Emma and Blair Isabelle – who were born on April 1 at 9:02 and 9:07 p.m., respectively. They came into our lives following a difficult pregnancy and labor for Dana , who declined pain medication until her 17th hour of hard labor.
MLT Creative
APRIL 8, 2011
When I was a kid, there was a TV Western starring the famous character actor Walter Brennan called the “Guns of Will Sonnett.” His catchphrase throughout the series — one that came up in conversations with outlaws, gunslingers and barmaids in almost every episode — was, “No brag, just fact.” As they searched the West for his lost son, he would introduce his grown grandson as follows: “The boy's pa's fast, the boy's faster,?
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
APRIL 8, 2011
This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Free eBook: 2011 Facebook Marketing Guide. Learn how to use the Open Graph to connect with your market. Download the free eBook to learn how you can use Facebook's ongoing enhances to market your business effectively.
Hubspot
APRIL 8, 2011
When Daniel Lynton founded his web design company, LyntonWeb , in 1999, his mission was simply to build websites for his clients. At that time, he was the owner and founder, head of business development, designer, developer, and account manager for all projects. With his attention being pulled in so many different directions, finding time to think strategically about how he could grow the business was hard to do, but needed.
Expert insights. Personalized for you.
141 
Let's personalize your content