NuSpark Consulting

MARCH 27, 2011

That’s true; I just went on LinkedIn and noticed 5,000 sales jobs and 600 more business development jobs. Sales, of course, are the lifeblood of most companies, but marketing is what drives leads to those salespeople. If you’re relying on telemarketing and cold calling without a complementary inbound marketing strategy, the quality of your leads will suffer, and your close rates will be a struggle to obtain.

Lead Generation 153

Lead Generation Telemarketing Cold Calling Generation 153

Savanta

MARCH 27, 2011

Life’s hectic. Sometimes though it’s sensible to take a step back. To contemplate whether the things we’re doing are the right things; that we’re working not just hard, but smart. With this philosophy in mind we’ve partnered with B2B Marketing Magazine to compile a series of benchmarking reports. Reports which explore different marketing activities and give an insight into questions that we’d all love to know.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

Digital B2B Marketing

MARCH 27, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← LinkedIn is the New B2B Media Powerhouse Twitter IS Social → Social Media and Selfless Social Good March 27, 2011 by Eric Wittlake Leave a Comment Do Companies Really Care?

Social Media 101

Social Media Social Marketing B2B Marketing Media 101