B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. One is BNA Tax Management editor and former ASBPE president Steven Roll, with whom I spoke last week (you can hear some of our conversation on his latest blog post ).

Ethics 135

Ethics Social Media Media B2B 135

B2B Marketing Traction

MARCH 11, 2011

Tweet. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level. That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. In the workshop Tom mentioned that the number of inside sales people hires in recent years exceeded the number of external sales people.

Buy 102

Buy Planning B2B Marketing Consulting 102

Hubspot

MARCH 11, 2011

According to recent research from HubSpot , small and large businesses are spending their marketing dollars in substantially different ways. The results come from a study based on a survey of over 600 professionals knowledgeable about their company's marketing strategy. The data show that: In 2011, small businesses (1 to 5 employees) plan to spend dramatically more of their budgets on social media and blogs than medium-to-large businesses (50 or more employees).

Social Media 52

Social Media Allocation Telemarketing Paid Search Agency 52

B2B Marketing Traction

MARCH 11, 2011

Tweet. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level. That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. In the workshop Tom mentioned that the number of inside sales people hires in recent years exceeded the number of external sales people.

Buy 100

Buy Planning B2B Marketing Consulting 100

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JotForm

MARCH 11, 2011

We're excited to announce new features that make it is easy to upload multiple files on your forms. Previously, you had to add many upload fields to your form to get files from your users. Now, you can convert your existing upload fields to let users send multiple files at once.

Features 48

Features Product 48

Industrial Marketing Today

MARCH 11, 2011

Tweet The challenge for many industrial marketers is making their content relevant to their prospects and customers. Industrial sales cycles are usually several months long and involve numerous people in different roles. Identifying where a prospect is on the buying cycle is sometimes difficult because there are long periods of silence with little to no online activity to track.

Relevance 76

Relevance Terms and Conditions Buying Cycle Content 76

Hubspot

MARCH 11, 2011

At South By South West Interactive, Tim O'Reilly took the stage for an interview with Jason Calacanis. Many see O'Reilly, the founder and CEO of O'Reilly Media Inc., as the best computer book publisher in the world. O'Reilly is also considered to be one of the premier visionaries when it comes to the Internet and the evolution of online technologies.

Web 2.0 45

Web 2.0 Ad Building Brand Identity Branding 45

Digital B2B Marketing

MARCH 11, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Part One: Marketing Measurement and Pissing People Off Part Two: Marketing Measurement and Pissing People Off → Set Your Content Free March 11, 2011 by Eric Wittlake Leave a Comment Your content is in jail.

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Peer-to-peer Content Digg Demand Generation 100