KoMarketing Associates

FEBRUARY 4, 2020

Content marketers always need to keep up with trends by constantly revising and refreshing their content to reach the ideal audiences. But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats. Research by CMI on B2B content marketing trends shows that a majority of businesses (58%) rate their content marketing efforts as only “moderately” successful.

eCommerce 157

eCommerce Enterprise Management B2B Marketing Work Management 157

Vision Edge Marketing

FEBRUARY 4, 2020

Organizations today have numerous options for acquiring customer insights, from social listening to voice of customer research to customer advisory boards. Given the proliferation of research online and the growing interest in the use of artificial intelligence (AI) for gauging preferences, we wanted to respond to a question posed in a recent discussion on the topic of research: Is there still a place for traditional focus groups?

Focus Group 143

Focus Group Marketing AI Customer Satisfaction Marketing Management 143

Webbiquity

FEBRUARY 4, 2020

The physical security industry is broken. Following major security incidents, we hear about the countless red flags that could’ve been used to anticipate the tragedy. But the pattern keeps repeating. Advocates are trying to fix the industry by insisting that organizations conduct thorough risk assessments better allocate their resources. And assessing risk is unquestionably valuable.

Budget Programs 298

Budget Programs Validation Work Management Allocation 298

Marketing Insider Group

FEBRUARY 4, 2020

Have a seat. Prepare for a shock. It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. I know. You spend hours researching, and then you shine up your grammar so well that you’d make your high school English teacher proud.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Contently

FEBRUARY 4, 2020

2020 was projected to be the start of a creative renaissance. It did not get off to a good start. On January 1, AB5 became law in the State of California. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. It has the potential to set off a shockwave that’ll hurt the content world at large. What is California AB5?

Creativity 199

Creativity Studies Classified Ads Storytelling 199

ClickZ

FEBRUARY 4, 2020

30-second summary: Users are in every possible way trying to avoid advertising noise, by blocking ads, using browser add-ons, not to mention the “banner blindness” phenomenon. The struggle for advertising space continues, the price tag is going up, but the effect is wearing off. This is where voice technology has emerged on the scene for marketing with convenience and reinvention of the user experience.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

Customer expectations are evolving every day. When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. Doing nothing might soon leave you scrambling to keep up with the competition. The digital landscape is innovating at an incredible rate. In fact, IDC forecasts that by 2025, on average, the connected person will engage with their connected device once every 18 seconds.

Digital Transformation 133

Digital Transformation Paid Search Agency Marketing Management Advertising Agencies 133

Only B2B

FEBRUARY 4, 2020

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email today is revolutionizing business! Gone are the days when it was simply a medium of formal and informal correspondence. With the advancement of technology and opportunities businesses today are also embracing email marketing as a powerful tool to build an owned audience that gets results.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

ClearVoice

FEBRUARY 4, 2020

You may have heard of a guy named Andy Crestodina. If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others.

Linkedin 107

Linkedin Brand Identity Branding Work Management 107

Content Marketing Institute

FEBRUARY 4, 2020

Dig deeper into search engine optimization to get your site’s content all the traffic it’s capable of. Pick one or more of these seven often overlooked techniques. Don’t worry, we’ll go step by step without getting super technical. Continue reading → The post Don’t Forget These 7 Tips to Get More Search Traffic appeared first on Content Marketing Institute.

Traffic 102

Traffic Tips Search Marketing Optimization 102

SmartBug Media

FEBRUARY 4, 2020

What Is SEO Share of Voice? SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Here is a framework for how you can identify your share of voice in organic search results and what you can do with this analysis upon completion.

SEO 96

SEO SERP Domain Analysis 96

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyo

SEO 93

SEO Marketing AI Trends SERP 93

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". It could be because Pinterest is an outlet for education. Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Convert

FEBRUARY 4, 2020

Cookies, the little pieces of data websites collect from users, are becoming a lot less relevant due to recent events. Don’t be mistaken, though. The search for more data is at an all-time high and will continue to climb in the coming years. Cookies just aren’t one of the best ways to collect information anymore.

Relevance 85

Relevance Marketing Websites Best Practices Privacy 85

Hubspot

FEBRUARY 4, 2020

One in four people live with a disability in the United States. That means, if your marketing content excludes people living with a disability, you could be losing out on the potential of converting 61 million people into customers. I had the opportunity to sit down with Christina Mallon , the Global Head of Inclusive Design and Accessibility at Wunderman Thompson (the largest ad agency in the world), to learn how brands are creating more inclusive products and campaigns to reach an underserved

Design 98

Design Paid Search Agency Work Management Amazon 98

Hannon Hill

FEBRUARY 4, 2020

Managing content in chunks enables you to get more out of your content with less work. Read on to learn the top three ways in which structured content can benefit your organization.

Content 84

Content Organization 84

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Televerde

FEBRUARY 4, 2020

I won’t pretend to be a football expert. In fact, I’m usually one of those people who only watches for the funny commercials and half-time entertainment. This year, I tuned into the big game hoping for some ridiculous advertisement to tear apart (looking at you, Peloton ) for the company blog – and I couldn’t help but realize that this game was a microcosm of life and business.

Business 83

Business Ethics Thought Leadership Training 83

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

SendGrid

FEBRUARY 4, 2020

Learn how we prepared for our highest sending volume of the year, so we could have a seamless and successful Black Friday weekend. The post Breakfast With a Billion Emails appeared first on SendGrid.

Practices 81

Practices Best Practices 81

Varicent

FEBRUARY 4, 2020

This post is adapted from an essay I wrote for Modern Sales Pros. Due to popular demand for a more shareable version, I’m posting it here. I’ve seen every iteration of this in Salesforce. There’s some strong considerations you need to keep in mind. You have 3 main approaches, and a big caution, broken out below. Use Leads and Contacts Convert everything into Contacts Use Opps as Leads (this is a subset of 2) Don’t conflate Leads/Contacts as Inbound/Outbound 1.

Lead Ranking 80

Lead Ranking Marketing Qualified Leads Contacts Lead Scoring 80

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Moz

FEBRUARY 4, 2020

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4).

Positioning 72

Positioning De-duplication CTR SERP 72

Perkuto

FEBRUARY 4, 2020

An exploding MarTech landscape. A heightened emphasis on marketing operations. One of the fastest-growing careers in marketing — these are the signs of a thriving MOPS environment. As this industry continues to grow, we started asking how different leaders found their way to marketing operations, and what they see in store for the future.

Marketing 71

Marketing Marketing Automation Automation 71

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Outgrow

FEBRUARY 4, 2020

6 Ways to Build Thought Leadership Using Social Media. Traditional marketing tactics are no longer as effective as they used to be. Decision-makers and consumers are constantly turning to genuine and authentic voices when it comes to making purchase decisions. This is where thought leadership comes in - a content marketing tool that lets you establish authority in your niche, enhance credibility and build trust.

Thought Leadership 69

Thought Leadership Social Media B2B Thought Leadership Ad Building 69

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Digital Marketing World Forum

FEBRUARY 4, 2020

Let’s face it: consumers are increasingly desensitized to traditional advertising. At the same time, brands that manage to present themselves as purposeful, authentic and “real” are yielding record results. This poses an interesting dilemma for brands: How can you as a marketer form a deeper relationship with your audience, and provide them with the kind of authentic, meaningful content they crave (while still keeping an eye on marketing ROI )?

Brand Identity 62

Brand Identity Branding Ad Building Case Studies 62

Square 2 Marketing

FEBRUARY 4, 2020

Words Matter And The Story Matters, But You Don’t Need To Be Google To Tell A Great Story. Most of the Super Bowl commercials were unremarkable. While some were memorable, they were not memorable enough for you to connect the brand, the action they asked you to take and the creative. But as always, a few commercials stand out. One of this year’s crop getting a ton of attention is the Google “Loretta” ad.

Ads 60

Ads Marketing & Strategy Google Creativity 60

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. This helps them sustain & grow in a highly competitive marketplace. Also, optimizing B2B personalization will hold the key to stir up the operationalization efficiencies of the organizations in the year 2020, where the rise of

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59