SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Does it still have the potential to convert subscribers to customers? Photo by Miguel Á. Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sale

Copywriting 151

Copywriting Tips Template Content 151

Seismic

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well. Content is extremely important in today’s selling environment. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant to them in their buying journey.

Work Management 78

Work Management Marketing Management Tips Content 78

SendX

MAY 24, 2019

Mailchimp made a major move last week, they announced that they are transitioning from an email marketing software to an all-in-one marketing platform. The news in itself was not very surprising considering they have been adding these all-in-one marketing features for the last few years. So, this pivot was in the works for some time now. But, the real surprise came in a few days back when Mailchimp communicated to its users about the changes to the Terms of Service and what these changes could r

Pricing 275

Pricing Price Planning Paid Search Agency 275

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your company can go to reach the masses.

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Social Media Advertisements Advertising Marketing Automation Services 134

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

MAY 24, 2019

If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview. Continue reading → The post In a Creative Rut? Refresh Your Energy With These Inspiring Insights appeared first on Content Marketing Institute.

Creativity 102

Creativity Content Marketing Content Paid Search Agency 102

SEMrush

MAY 24, 2019

Twitter recently announced the implementation of a new ad transparency feature amidst issues of being exploited for political purposes during the 2016 US Presidential Elections. This development does not only affect political parties, but also everyone else who runs social media advertisements. Find out how you can use to improve your campaigns!

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Transparency Ads Effectiveness Tools 92

ClickZ

MAY 24, 2019

It’s nearly halfway through 2019, and companies have been abuzz about “delivering on customer experience ” and “getting a unified view of our customer” for ages. And yet, few — if any — companies seem to be actually doing so. What’s holding companies back? For the companies that are making progress, what are they doing right?

Paid Search Agency 90

Paid Search Agency Companies Cross-Selling Advertising Agencies 90

Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. Whether you’re creating applications that are sold via marketplaces or you’re a tech brand using resellers to promote products, enabling those partners is critical. As McKinsey notes, organizations marketing for growth “need to shift their organizational model away from ‘boxes and lines’ to a fluid ecosystem of internal and external partners.&#

Top of Funnel 85

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 85

Outreach

MAY 24, 2019

Understanding human communication is difficult. Languages have nuances, slang, and regional dialects, and while these subtleties may be learned by humans, these are surprisingly hard for machines to understand. But while the science is not there yet, Outreach is making progress. Our Data Science team continues to push the boundaries of what’s possible in the field of Natural Language Understanding (NLP).

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Outreach Wikipedia Paper Training 80

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convert

MAY 24, 2019

Business to business and business to customer companies might share similar business goals to an extent. There are common goals such as increasing sales, generating high-quality leads, boosting traffic, and maximizing profits. Having said that, the approach to achieve these goals is different for B2B and B2C businesses. The way their customers approach them is.

B2B 79

B2B B2B Marketing SEO High Quality Lead 79

Kapost

MAY 24, 2019

I attended several marketing presentations at this year’s Boulder Startup Week, but as a digital marketer who loves social media, one especially stood out. The presentation was What Wikipedia Won’t Tell. The post Improve Your Social Selling: Lessons from Boulder Startup Week appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Startups 72

Startups Wikipedia Social Media Social Marketing 72

Hubspot

MAY 24, 2019

Nowadays, voice-enabled devices such as Amazon Alexa and Google Home are becoming increasingly commonplace. Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 trillion in local sales. All of which is to say -- people searching online for local services is now more prevalent than ever before.

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78

ClearVoice

MAY 24, 2019

The 15th of every month is always anxiety-inducing for me. And no, not because it reminds me of the infamous annual tax deadline. Rather, it’s halfway through my workload of one month and it’s a reminder to start hustling for the next. Though as a freelance journalist and the owner of a content consultancy company, I’m able to lead a flexible lifestyle, no one warned me about the angst that comes with entrepreneurism.

Paid Search Agency 69

Paid Search Agency Trust Marketing Customer Satisfaction Copywriting 69

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

MAY 24, 2019

Would you like to become a sales operations manager? Or are you considering hiring one? Research from CSO Insights found that 79.1% of organizations in the technology industry already have a dedicated sales enablement initiative or function, compared to an average of 50% across other industries. If you're like these companies, who need to create effective sales systems so salespeople can be productive and effective in their roles, then it's likely time to hire a sales operations manager.

Work Management 73

Work Management Education CRM Analytics 73

Aberdeen

MAY 24, 2019

There’s more data available to businesses now than ever before. But lost at sea in this data ocean are companies that have not yet made strides to better integrate their business with the information at hand. Aberdeen’s Data Integration study findings reveal what changes the industry leaders have made, as well as what challenges companies can expect to face in the near future.

Analytics 67

Analytics Opinions Press Customer Surveys 67

Hubspot

MAY 24, 2019

Does this content marketing formula sound (very) familiar? Create content. Publish content on my company's website or blog. Post the link on all my social channels. Cross fingers and hope my audience bites. This is a foundational play in most marketing playbooks -- and sometimes, it works. But waiting and hoping to see if your audience can be convinced to click a link back to your website isn't the only option marketers have anymore.

Linkedin 75

Linkedin Case Study Case Studies Distribution 75

Salesforce Marketing Cloud

MAY 24, 2019

Companies today are increasingly moving from a customer-centric vision to a customer-centric mandate – one overseen by a company’s most senior-level executives. Delivering on this promise and executing it at scale in a multi-channel world is difficult.

Multi-Channel 61

Multi-Channel Loyalty Advertising Channels Marketing Websites 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClickZ

MAY 24, 2019

In our roundup of this week’s martech news, we highlight: Zendesk has acquired Smooch to enable more support messaging via social media. Google has updated mobile SERP design to show website names and icons. LinkedIn has added a new Ads tab on Pages for increased ad transparency. Top stories in marketing technology this week: Zendesk has acquired Smooch to enable more support messaging via social media.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

InsightSquared

MAY 24, 2019

The revenue operations event of the year, Ramp , is coming up in less than 3 weeks, so get ready! Join the InsightSquared team and 500+ revenue operations, sales and marketing leaders for two jammed pack days of networking, data-driven best practices and valuable insights from leaders in the industry. At Ramp, you’ll join our growing revenue ops community and bring back everything you learned to make a direct impact on your business, so you can spend more time improving sales and marketing proce

Salesforce.com 56

Salesforce.com Thought Leadership Network Marketing Marketing Management 56

Cortex

MAY 24, 2019

You're probably tired of all the hype around artificial intelligence.

Storytelling 68

Storytelling 68

Valasys

MAY 24, 2019

B2B businesses nowadays are constantly evolving. They keep on upgrading their products & services, customer service & invest in discovering new methodologies to improve the experiences of their potential & existing customers. In a fiercely competitive marketplace, the survival of the fittest is the norm of the day. So, while no business is perfect, all of them are striven towards excellence to please their customers & optimize their revenue by converting a larger number of potent

B2B 40

B2B Work Management Marketing Management Custom Publishing 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

QuanticMind

MAY 24, 2019

In one of our previous blog posts, we discussed the importance of always segmenting your dimensions to identify any facets of your program that are performing poorly. In this article, we’ll be delving into the bigger picture, discussing why you should always be segmenting and evaluating your data as often as possible. We’ll share a few examples and common errors in the process.

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PPC Segmentation ROI SEM 40

Biznology

MAY 24, 2019

It’s not easy to convert prospects and morph them into loyal customers if you have not met them face-to-face. That’s why it’s important to present your brand online in a way that makes a good impression on your customer. Whether you meet someone in person or online, you and your business have seven seconds to make a great first impression – and you want to succeed.

Tips 130

Tips Brand Identity Branding Work Management 130

ClickDimensions

MAY 24, 2019

Automated campaigns, also known as nurture campaigns or campaign automations , are an effective way for brands to connect with their audiences while also increasing the efficiency of their marketing teams. But what types of campaigns should you automate? While the types of campaign automations you can create for prospects and customers are virtually endless, here are some ideas for popular nurture campaigns to help you achieve your sales, marketing and customer success goals: 1.

Automation 84

Automation Campaigns Cross-Selling Thought Leadership 84

Litmus

MAY 24, 2019

There are a lot of different design techniques you can use in an email campaign. Although animated GIFs , typography , and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can they be used to help improve an email campaign?

Mobile Marketing 101

Mobile Marketing Display Design Class 101

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SmartBug Media

MAY 24, 2019

Let’s talk about how you can make yourself indispensable to the C-suite. If you read our content or other inbound blogs, you’ll hear about the potential for conflict between sales and marketing. Sales is focused on, well, sales, and marketers are focused on things like brand awareness, website traffic, online engagement, and in best-case scenarios, lead generation.

Marketing Report 69

Marketing Report Advertising Agencies Sales Cycle Trade Show 69