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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Guest post by Nina Petrov.

eCommerce 290
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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 269
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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. digital retail sales.

PPC 277
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Paid social measurement: navigating the challenges for ecommerce brands

ClickZ

There are multiple ways to measure the impact of paid social on your business, but each method has its own set of challenges. In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges.

eCommerce 112
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MarTech’s ecommerce experts to follow

Martech

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 112
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2024 Predictions: Ecommerce and retail

Martech

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

eCommerce 122
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eCommerce Explained: The Basics of B2B

Navigate the Channel

We may all be aware that eCommerce boomed during COVID. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3