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Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps. HS: Thanks David!

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

Ecommerce is great for everyday purchases. Only 19% of prospects want to connect with a sales person during the awareness stage, when they are first learning about a product; 60% don’t want to talk until they are in the consideration stage, after they’ve done their online research and created a short list. Engage, Inc.

Burn Rate 198
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The 14 Best Marketing Automation Tools

Webbiquity

Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Google Review Count: 44,200. Pricing: $1,000 to $3,000 per month. 13) Leadsius.

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Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. Like a free breakfast at Denny’s, that sounds too good to be true.

Pricing 120
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Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

Customer Experience Matrix

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

ViewPoint

In this context, the solution works best for ecommerce companies where social media can be directly linked to transactions and revenue positions, a more straightforward ROI scenario than in the B2B complex sale. He helped build Salesforce.com with an outbound marketing perspective into the mid-market. And that’s the big thing for me.