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AUGUST 10, 2016

With an audience of more than one million sellers in over 175 countries, the content team at eCommerce widget Ecwid takes their content strategy seriously. ThinkWarwick: Mid to Enterprise Level SaaS & eCommerce Brands. Ecwid: eCommcerce Widget and Platform.

Planning 48

Planning Work Management Efficiency Tools 48

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APRIL 25, 2018

I'm seeing a real shift in B2B tech toward the world of ecommerce. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. . I've always loved interviewing people and now I get to talk to some of the smartest marketers in ecommerce about how they build their brands. Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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APRIL 25, 2018

I’m seeing a real shift in B2B tech toward the world of ecommerce. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. I’ve always loved interviewing people and now I get to talk to some of the smartest marketers in ecommerce about how they build their brands.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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NOVEMBER 2, 2017

HubSpot provides a simple table of content assets and where they fall at different stages of the buyer’s journey: . . Retargeting – While retargeting ads are commonly used in eCommerce and the B2C space, they can be just as effective for B2B prospects. . Source ). . . But, here’s the kicker: . Enter retargeting.

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

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OCTOBER 3, 2017

For example, don't rely on a third party tool like Google Analytics (if you are ecommerce), but instead look to the actual sales tool in order to get accurate (updated) data. . . 1: Build processes using software that will be used heavily by both teams (example - HubSpot). This is important particularly with sales data. Mike McGrail.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

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DECEMBER 22, 2016

Recommended reading: The Ultimate Guide To eCommerce Email Marketing (Online Retailers, This One’s For You…). #6. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Hubspot Email Marketing Blog. Practical Ecommerce. This is our favorite email marketing blog on the list.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

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JULY 7, 2017

The goal was around SEO and earning links for ecommerce. Picture you’re a big retail brand with an ecommerce footprint. A terrific example of this is the interactive online assessment that LostGolfBalls.com created and documented for the HubSpot Blog. However, the goal was never lead gen for those particular clients.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118