Mastering the Art of the Ecommerce Microconversion
JUNE 22, 2015
Marketing automation is the very core of HubSpot’s abilities. You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions. Here are some of the most common ecommerce microconversions. Ecommerce sites with a Wish List function have a built-in superpower. EcommerceAbandoned Cart.
Why You Might Already Be in Ecommerce
APRIL 3, 2015
Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Adding the high-volume and fast sales cycle ecommerce business to any existing website can allow you to learn more about your customers, learn it faster, and make money as you do. Even if it''s just a tshirt or a book, it''s ecommerce.
Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email
DECEMBER 9, 2015
A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Here's an example: Let's say you signed up for an ecommerce website's email list because doing so got you a 15% off coupon for a fishing pole you bought for your brother as a birthday gift. We must be crazy.
Does Your Ecommerce Attribution Model Tell the Truth?
JULY 1, 2015
After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? The problem is this: Google Analytics only tells you the last page a buyer was on before they clicked through to your ecommerce site. The HubSpot Analytics Story. EcommerceBut…does it tell the whole story? The Google Analytics Story. But wait!” you say.
6 Can’t Miss Sessions and Events for Ecommerce Professionals at #INBOUND15
SEPTEMBER 2, 2015
To make it a little easier to choose, we’ve handpicked six sessions and events that are specifically geared towards ecommerce professionals. They'll help you take a deep dive into everything from buy buttons to omni-channel personalization, to help you learn how to grow your ecommerce business. 1) How Buy Buttons Are Reshaping Ecommerce. Inbound Marketing Ecommerce
6 Qualifications for an eCommerce Click and Mortar Business
JANUARY 7, 2011
The introduction of the internet and eCommerce has drastically affected the way our society shops, and thus the way businesses need to operate. You should consider several qualifications before rushing into the online world of eCommerce: 1. Make your online store found via organic search engine traffic through keyword strategies for eCommerce search engine optimization. 2.
How to Design an Ecommerce Website Experience Your Shoppers Adore
JUNE 14, 2012
and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales. In this blog post, you'll find out what it takes to design an amazing ecommerce online shopping experience that yields transactions and return visits instead of teeth clenching and fist pounding. Does your ecommerce webstore pass the sniff test? First, run the sniff test.
8 Ways to Boost Ecommerce Shopping Cart Conversions
APRIL 6, 2012
The Internet superhighway can be particularly cruel to ecommerce marketers, what with more than 50% of all shopping carts abandoned prior to purchase according to Marketing Experiments. It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. From the add to cart button to recommendation engines and product images, ecommerce marketers have plenty of opportunities to optimize shopping cart conversion rates. What do you do to improve your ecommerce shopping cart conversion rates ?
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How to Create a Google+ Business Page by Practical eCommerce. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog. Google+ (or Google Plus) is many different things, depending on who you ask. ”).
18 Brilliant Examples of Holiday Marketing Campaigns
DECEMBER 14, 2015
Their timing couldn't have been better: I received this email from the dating app Hinge on a Thursday, the night before HubSpot's holiday party -- and the night before many other companies chose to have their holiday parties, too. million views on YouTube within a week of posting. 9) HubSpot: #HolidayHub. You can learn how to implement an animated snow effect on HubSpot's Design blog.
How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]
JULY 6, 2016
If you're looking to learn more about mobile email optimization best practices, tune into a live Google Hangout with email marketing experts from Litmus and HubSpot. In this 45-minute discussion, Litmus' Justine Jordan and Jason Rodriguez and HubSpot's Nick Barrasso will share their advice for designing high-converting emails for your mobile audience. Want to join us? ET // 11 a.m.
12 Tips for Writing Clickable Search Ad Copy
JULY 7, 2016
According to a recent HubSpot Research study , 33% of respondents said their primary device was their phone. Ecommerce Marketing Data Advertising Daily CanonicalContent creation is an essential part of a marketer's day-to-day job. From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience. What Is a Search Ad?
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
NOVEMBER 18, 2015
Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. The former is what my colleague Susannah decided to do when she recently launched a holiday campaign around a 2015 ecommerce marketing calendar. For HubSpot customers, it's easy to segment your database using a smart list in the Lists App. or maybe that's just me.
"Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
MARCH 30, 2014
At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing. Fortunately, the folks at BigCommerce analyzed a range of ecommerce sites to provide a broader understanding of what people value when shopping online. This post offers some little confessions from the full-time bloggers at HubSpot. Educational Content.
Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
FEBRUARY 14, 2011
economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. eCommerce spending increased by 9 percent from 2009, reaching 227.6 Much of the growth in eCommerce spending can be attributed to the holiday season and eCommerce’s version of Black Friday, Cyber Monday. Live Webinar: Use Inbound Marketing for Your eCommerce Site.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
The Basics of Advertising on Facebook by Practical eCommerce. 20 Tips to Get Your Content Seen on Facebook by HubSpot. Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. 15 Ways to Get ‘Liked’ on Facebook by Practical eCommerce. Tools to Create New Facebook iFrame Pages by Practical eCommerce. 85% of B2B journalists are on Facebook. Mark R.
13 Essential Features for Taking Payments on Your Website
SEPTEMBER 22, 2015
If you're an ecommerce business, a big part of attracting and delighting your customers will be providing them with a stable, reliable, secure, and smooth online shopping experience. If you're a HubSpot customer using the Website Platform, you can get a standard SSL certificate for free starting October 1. Email Marketing Ecommerce Design Daily CanonicalAnd I'm not alone.
Free Holiday Stock Photos, Expert Photoshop Shortcuts, and More in HubSpot Content This Week
OCTOBER 20, 2013
At HubSpot, we strive to provide a top-notch paid product , but we also like to throw in some things that are -- you guessed it -- free! Delight" is a term used all the time at HubSpot. How to Calculate the Lifetime Value of Ecommerce Customers. If you''re an ecommerce marketer or business owner, you can get the answer. We all love free. Enjoy :). inbound marketing
5 Useful Ecommerce Applications of QR Codes
AUGUST 17, 2011
However, when used correctly, QR codes can give your ecommerce business expanded reach. Here are five key ways to use QR codes in your marketing to increase leads and improve ecommerce targeting and conversions. 1. In what other ways can you use QR codes for your ecommerce marketing efforts? Free Webinar: Top 10 Strategies to Grow Your Ecommerce Business. Curiosity Pull.
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
MAY 25, 2016
For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Social Media EcommerceHave you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. This type of promotion is more light touch and cheaper. With over 1.4 Twitter.
Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare
NOVEMBER 17, 2015
In addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices. While the scale of opportunity presented by Black Friday is no joke, many businesses -- specifically ecommerce -- fail to adequately prepare their websites for this uptick in traffic. Last year, $1.5 Traffic Management. seconds.
Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses
NOVEMBER 23, 2015
Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Ecommerce Design Daily TOFU78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season. Let's take a look. The examples below may not be current.
The 14 Best Marketing Automation Tools
JULY 12, 2016
Showcase reviews: SnapApp. 2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. HubSpot handles inbound holistically. Marketing can’t be automated.) Pricing: free.
Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
SEPTEMBER 9, 2015
When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. Today, on stage at INBOUND15, I got to announce a collection of new HubSpot features and marketing tools that we believe will make things better for both marketers and their customers. Beginning October 1, SSL will be included on all HubSpot websites.
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. I''ll cover the massive changes you can make, and HubSpot''s Lanya Olmsted will share optimizations large and small that have impacted HubSpot''s conversion rates.
4 Trends Impacting Ecommerce Marketing in 2011
FEBRUARY 11, 2011
Free Download: eCommerce Marketing eBook. Grow Your eCommerce Business with Inbound Marketing. Connect with HubSpot Today Mike Ewing and Mike Redbord attended the “Technology and the Retail Transformation: Mobile, Social, and eCommerce” Panel hosted by MITX , sponsored by the High Start Group. We hope you enjoy! 1. Is social commerce for, or against, the merchant?
4 Ways Amazon's New Facebook Integration Impacts eCommerce
FEBRUARY 7, 2011
So, how will this integration and all other changes as a result of Amazon’s new feature effect social media’s impact on our eCommerce shopping behaviors? Here are a few ways Amazon’s Facebook integration will change the eCommerce game and force others to follow suit to complete: 1. Free eCommerce and Inbound Marketing Webinar! Connect with HubSpot
10 Homepage Items for eCommerce Website Conversions
JANUARY 26, 2011
On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. Your eCommerce website should be well equipped with the various offers you have that are valuable enough to warrant “an informational transaction.” Connect with HubSpot
Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
OCTOBER 4, 2013
This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. SEO Ecommerce You may have heard the news by now: Google has rolled out a new algorithm for all search results. What is Hummingbird? Apparently, its name comes from the speed and precision it shares with its animal counterpart. Be helpful.
10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
JUNE 4, 2015
This post originally appeared on HubSpot's Agency Post. EcommerceTo read more content like this, subscribe to Agency Post. study by Baymard Institute found that 68.5% of consumers abandon their online shopping carts. That equals a lot of lost revenue for brands. Without a systemized method for tracking campaigns, it’s difficult to know what you are doing wrong.
The Psychology of Choice
JUNE 1, 2015
This post originally appeared on HubSpot's Sales Blog. Three months ago, I packed up all my things and moved out of the city I've lived in for 23 years to work at HubSpot, a company whose existence I'd only recently discovered. Ecommerce Inbound Sales Business DailyTo read more content like this, subscribe to Sales. We live in an unprecedented age of options. What is Choice?
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Ways to Not Get ReTweeted by HubSpot Blog. Dan Zarrella uses extensive HubSpot research to show that practices like talking about yourself, dumbing down the readability of your tweets, eschewing links, and repeating the same things everyone else is saying are great ways to avoid being retweeted. Rules for Marketing on Twitter by Practical eCommerce. How can I get more retweets?
4 Tips for Effective Multi-Channel Ecommerce
AUGUST 16, 2011
ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. While this source of traffic is great because it's high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce. Different Ecommerce Channels. 1. This chart represents ecommerce businesses overall.
Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
APRIL 22, 2015
Note: If you're a HubSpot customer and would like to use transactional emails, you can now request the transactional email add-on. Email Marketing Ecommerce DailyWhen most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Learn more about it here. Confirmation Emails. 1) Airbnb. 10) digit.
7 Ecommerce Marketing Applications of Humor
AUGUST 1, 2011
Lolcats are just one of many potential humorous devices that could help influence consumer behavior in ecommerce. Now that you've taken a few moments to wonder what on earth Lolcats have to do with ecommerce, let me explain. So how exactly can humorous devices be used to increase conversions in ecommerce? Ecommerce Applications of Humor. 1. Connect with HubSpot
5 Ways to Maximize Ecommerce Holiday Marketing
OCTOBER 25, 2011
For your ecommerce business, this can be nothing if not advantageous, at least if you're adhering to ecommerce holiday marketing best practices. Ways to Maximize Ecommerce Holiday Marketing. 1. How else can you maximize the effectiveness of your ecommerce website this holiday shopping season? Connect with HubSpot Here's your giant headache. You're welcome."
Successful Blogging Topics for eCommerce Websites
DECEMBER 15, 2010
For the majority of eCommerce stores a consistent problem is getting visitors to their website. Search engines and human readers alike put priority on fresh content and blogging makes it easier to get your eCommerce shop involved in conversations happening around your industry. eCommerce Blog Topics. Free Download: eCommerce Marketing eBook. Connect with HubSpot
5 Must-Measure eCommerce Blogging Strategies
DECEMBER 17, 2010
For eCommerce sites that thrive through online sales, goals of each post should be different than for a B2B blog’s goals. Great blogs set tight goals for each post, and tailor their content and calls-to-action to each post’s specific goals – blogs on eCommerce sites are no different. Another attractive goal for a blog post, but not specific to eCommerce.
The Growth Show: How Shopify Grew 10X in 3 Years
FEBRUARY 17, 2015
On this episode of The Growth Show , HubSpot’s Mike Volpe and Meghan Keaney Anderson sit down with Craig Miller , Chief Marketing Officer at Shopify. Inbound Marketing Ecommerce Management Daily “When you call it a marketing team, no one knows for sure what you''re supposed to do. Craig Miller. Why he doesn''t like the word "marketing". His number one piece of advice for any marketer.
Keyword Strategies for eCommerce Search Engine Optimization
DECEMBER 23, 2010
Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. As I mentioned above, eCommerce websites can have a lot of pages since each product should have its own page. eCommerce blogs should also focus on the long-tail which will be covered in a later blog post.).