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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. digital retail sales.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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MarTech’s ecommerce experts to follow

Martech

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

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Is Google Making Another Push Into Ecommerce? via @sejournal, @MattGSouthern

Search Engine Journal

Google is reportedly gearing up for another strong push to conquer ecommerce. The post Is Google Making Another Push Into Ecommerce? Here's what you need to know to get prepared. appeared first on Search Engine Journal.

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Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit via @sejournal, @hethr_campbell

Search Engine Journal

Discover the dos and don'ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition. The post Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit appeared first on Search Engine Journal.

eCommerce 110
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Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics via @sejournal, @MattGSouthern

Search Engine Journal

Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder. The post Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics appeared first on Search Engine Journal.

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Google Shares 6 Tips For Ecommerce Search Results via @sejournal, @martinibuster

Search Engine Journal

Google shares six ways you can make your ecommerce site stand out from competitors on search results pages. The post Google Shares 6 Tips For Ecommerce Search Results appeared first on Search Engine Journal.

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