Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

Statistics 58

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 58

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Can build an ecommerce page using the software tools and capabilities.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Top Rank Marketing

AUGUST 14, 2023

trillion in 2023 through ecommerce alone? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Or do think of an exciting opportunity to impact an industry projected to reach $1.8 Statista ). The list goes on.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

BenchmarkONE

MARCH 22, 2019

The blog behind the world’s best-selling CRM platform, the Salesforce Blog offers insights and trends in marketing, analytics, sales and service. Required Reading: Taking the Next Step in Digital Healthcare Transformation Think You Know Everything About eCommerce Growth? Think Again. Pipeline Deals Blog.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Martech

APRIL 3, 2023

Conversational marketing offers a more effective way for all types of businesses — ecommerce, real estate, online coaching, brick-and-mortar stores, restaurants and more — to build and manage relationships that drive success. Who is conversational marketing for?

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 123

Litmus

MAY 4, 2021

One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030. Just as an earthquake produces a sudden release of pent-up force, the economic shock set off by the pandemic sped up and intensified trends that were already underway.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. I think the biggest AI trend we’ll see in the next couple of years is the ability for AI to make emotion-based decisions. Take these AI trends into consideration and implement them to maximize your revenue.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

ClearVoice

JUNE 11, 2019

And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Not every trend is worth following.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

B2B Marketing Directions

FEBRUARY 5, 2017

In the B2B Digital Trends 2016-2017 report by Econsultancy and Adobe - which was based on a survey of more than 1,000 B2B marketing, digital, and ecommerce professionals - respondents identified optimizing the customer experience as their most exciting opportunity in 2016 and for the next five years.

Research 45

Research Customer Satisfaction Forrester Loyalty 45

KEO Marketing

MAY 12, 2015

A recent report from Forrester blared what initially sounded like a fatal finding for B2B operations. KEO Marketing can create and manage a comprehensive B2B marketing strategy that includes content development, responsive design and an efficient ecommerce system. On the surface, that certainly seems like terrible, depressing news.

Marketing Management 48

Marketing Management B2B Marketing Planning B2B 48

B2B Marketing Directions

JUNE 18, 2017

Several national consulting firms, such as McKinsey, Accenture, and Forrester, have made customer experience management a core part of their practice. Senior business leaders now recognize that providing outstanding customer experiences is a powerful driver of revenue growth and a critical component of competitive advantage.

Marketing Management 45

Marketing Management Differentiation Forrester eCommerce 45

Biznology

NOVEMBER 4, 2019

I hope I am not jinxing the trend by commenting on how last year’s top events thrive and new events arrive. A treasure trove of strategy, innovation, ABM, martech, data, AI, eCommerce, social media—the works. Ecommerce and digital marketing for manufacturers and distributors. February 24-26, Scottsdale, B2B Marketing Exchange.

Conference 29

Conference B2B Marketing B2B DemandBase 29

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Webbiquity

JANUARY 28, 2013

Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. The two discuss Bing’s link explorer tool in detail, covering topics such as the size of the tool’s index, search filters, future product plans, trends, marketing strategy and more.

Keywords 100

Keywords Research SEO Tools 100

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Trend #1: Personalized Content. Trend #2: Brands Go Niche with Content.

Trends 363

Trends Content Marketing Work Management Planning 363

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SMX West & East. February 19-20 2020, San Jose, CA and November 11-12, NYC. Brand Manage Camp.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Unbounce

MAY 8, 2019

A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. If a landing page creates immediate results, conversion optimization lets you show your clients a delightful ROI graph that trends ever upward. Why Landing Page Services Are Your Next Win.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Customer Experience Matrix

FEBRUARY 12, 2013

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Ecommerce customers who received multiple abandoned shopping cart emails are 2.4 Source: Forrester). Alchemer and Forrester Consulting , 2021). The post 50 Statistics on the Latest Marketing Trends and Strategies first appeared on V12.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Outgrow

AUGUST 31, 2022

How Mindy assisted an impact-driven eCommerce site become thought leaders in their industry. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Convince & Convert

FEBRUARY 7, 2017

If yes, then Instagram is an effective tool for taking your eCommerce business to the next level. But how does Instagram work for your ecommerce business? . This will give you an in-depth understanding about the market trends. Image via Forrester. Want to convert browsers into shoppers and grow sales for your business?

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Hubspot

JULY 15, 2014

This is a story that all marketers -- ecommerce marketers, in particular -- go through every day. The Fix: A professional-looking website that keeps up with the latest web design trends does wonders for customer confidence. It''s an indication to the customer of the level of commitment business owners have toward the ecommerce venture.

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends. Sounds almost too good to be true. 2) State of Inbound Marketing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Martech

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Loyalty 101

Loyalty Work Management Marketing Management Budget Programs 101

Leadspace

DECEMBER 15, 2020

Yet, 65% of B2B customers say their experience doesn’t match ecommerce site experiences, despite the fact that B2B customers today are using consumer behaviors to find and do business with B2B companies. . The post ABM Platform Trends Highlight the Need for Omnichannel Engagement appeared first on Leadspace.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Once you have started collecting data, you begin to notice trends with your contacts. Identify your clients. Start small.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Once you have started collecting data, you begin to notice trends with your contacts. Identify your clients. Start small.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Once you have started collecting data, you begin to notice trends with your contacts. Identify your clients. Start small.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Once you have started collecting data, you begin to notice trends with your contacts. Identify your clients. Start small.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Once you have started collecting data, you begin to notice trends with your contacts. Identify your clients. Start small.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Once you have started collecting data, you begin to notice trends with your contacts. Identify your clients. Start small.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Once you have started collecting data, you begin to notice trends with your contacts. Identify your clients. Start small.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Once you have started collecting data, you begin to notice trends with your contacts. Identify your clients. Start small.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40