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Buzz Marketing for Technology
OCTOBER 18, 2013
Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales.
Buzz Marketing for Technology
DECEMBER 19, 2012
Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. However, the website is just one of several channels—and consumers don’t think in channels, they think in brands. Going for Cross Channel Optimization.
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Buzz Marketing for Technology
OCTOBER 25, 2013
It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like. Does the mobile site look like a duplicate, yet shrunken, version of a brand’s online site?
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study.
Buzz Marketing for Technology
MARCH 13, 2014
According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. The urgency to identify high-value customers online is being fueled by a number of factors.
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