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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Posted in eCommerce Optimization Personalization. According to  Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Overall, U.S.

9 Awful Ways We Push Customers Away

Hubspot

She quickly clicks on the email and goes to your website. She browses for a while, but after spending about 15 minutes checking out various options, she closes the tab and leaves your site. This is a story that all marketers -- ecommerce marketers, in particular -- go through every day. Similarly, your website is your window to the world. Ecommerce website optimization

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Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. However, the website is just one of several channels—and consumers don’t think in channels, they think in brands. Moreover, this year Cyber Monday sales alone hit $1.98 billion. Following the Leaders. The Path to CRM Nirvana.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. In these instances, it’s not that uncommon for brands to use pre-existing data models to identify their buyer personas as well as the content and offers they deliver on their websites and mobile sites.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

It comes down to a CMO’s willingness and ability to  listen   to  and  observe  what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like. Does the mobile site look like a duplicate, yet shrunken, version of a brand’s online site? According to the  U.S. million in 2010.

Omnichannel: A Fancy Word for Increasing Product Discoverability

Hubspot

For retailers, this means that a potential new customer wanting to purchase, say, a dress, has a lot of distractions in her way before she lands on your site. In an omnichannel world, there is no distinction between retail stores or ecommerce or mobile commerce or social commerce. Optimize Your Site for Search Engines. Make absolutely sure your site is mobile-friendly.

12 Ways to Create a User-Friendly Website Registration Process

Hubspot

As a user, registering for websites is no fun. But it's part of doing business in the online world, and because most website visitors are quite used to the process, they've also come to have pet peeves over UX and UI choices businesses make around their registration process. Because if you rub your site visitors the wrong way when they're trying to register for something on your site, you might just lose a lead or customer because of it. 12 Ways to Create a Seamless Website Registration Process for Your Visitors. 1.) Why does this matter? Image credit: danja.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them.

7 Ways eCommerce Can Grow Their Email Marketing Database

Hubspot

The truth is that the large majority of visitors to eCommerce websites will not make a purchase and end up exiting anonymously – leaving those companies no opportunity to reach out to potential customers. Even for those interested enough to make it to the checkout process, 88% of consumers admitted to abandoning shopping carts according to Forrester Research. Sign Up!

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. 22 Free Keyword Research Tools by Practical eCommerce. What are the best tools for finding and eliminating broken links?

How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

It serves as an excellent way to engage site visitors by crafting material that they're genuinely interested in reading about. For example, at Swell , our service allows you to offer a small financial incentive to your followers and site visitors in exchange for follows, shares, retweets, posts, etc. Using its Relay tool , users can connect their Twitter to their ecommerce system.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 44

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 54

The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels

Marketing Action

So first, how do you drive more traffic to your site through social channels? And second, how do you convert these visitors who do end up on your site into email leads and customers? Step 1: Give People a Reason to Visit Your Site. Before you can acquire new leads, you need to get people onto your website. Actionable Content. Webinars. Contests. Sales/Discounts.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. On a ticker tape that runs along the top of a user’s screen, it shows the last 25 visitors to a website. ERP Internet Cust.

Why People Buy Things Online [Data]

Hubspot

Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas , designing a new experiment for your website, or maybe even making the case to your boss to hire someone new. If you don’t have good images on your website and product pages, add them now. Ratings on social media sites - 30%.

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2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Jeff is the true social media visionary who created SupplyChainNetwork ( @SupplyChainNtwk ) & The Social CMO , a blog that brings 35 senior marketing minds together and is now one of the top Ad Age Power 150 Marketing sites. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. in August 2006.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

For an eCommerce site that is easy, it is typically the value of transaction per visit. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site.

Youtube and video content marketing

Integrated B2B

Youtube is the single largest site on the web for uploading, viewing and sharing video content, but it also happens to be the second largest search engine on the web (after google). Where budgets allow, we always advise clients to use a premium video platform or service on their home sites (rather than embedding using a Youtube player). The increasing importance of Youtube.

Small Companies Who Get Social Can Play with the Big Boys

Content Marketing Today

The good news that I take away from a recent study by Forrester Research , is that the evolution of the "social Web" will help level the marketing playing field between large and small organizations. The report was written by a Forrester senior analyst, Jeremiah Owyang, who is, not so coincidentally, has a terrific blog, Web Strategy. Times have changed.