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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? To create this list, use trigger criteria such as a high threshold of visits to your website, clicks on your emails or social media posts, or form submissions.

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The Hard Truth About CTR

Directive Agency

The creative offer and messaging needs to change based on if they’re a stranger, first-time site visitor, email subscribers, or MQL. Let’s say someone visits your website, checks out a product, but doesn’t end up pulling the trigger. And that extends to advertisements. The ads people see need to be personalized.

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