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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. But what changes will it bring to the sales industry?

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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? You can trigger a content download workflow based on a form submission from a tool like HubSpot’s free conversion tool, HubSpot Marketing Free. there's more.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. HubSpot) On average, bloggers incorporate 2-3 images in each post.

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7 Ways eCommerce Can Grow Their Email Marketing Database

Hubspot

The truth is that the large majority of visitors to eCommerce websites will not make a purchase and end up exiting anonymously – leaving those companies no opportunity to reach out to potential customers. Too often an attempt to collect this information is only made during the purchasing process. Running a Sweepstakes.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation.

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How to Use Video on Websites the Right Way

Vidyard

Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Engage visitors —72% of people would rather use video to learn about a product or service ( HubSpot ). To keep people entertained while you inform them, consider using a mix of different video types.

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How to Use Video on Websites the Right Way

Vidyard

Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Product and/or Service Page Videos Recommended Video Type: Demo Product and service pages tell visitors more about what your brand offers, including what features you offer, how they can use it, and even pricing.