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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020.

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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

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Facebook Shops: What Is It and How Brands Can Use It

Hubspot

But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. Why Facebook Launched Shops.

Facebook 101
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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Generally, people accept recommendations from their network more readily than advertising by the brand. A referral program that encourages happy customers to recommend your brand to their network draws in new customers whom you may not be able to reach otherwise. HubSpot does a great job with its marketing-oriented workbooks.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

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Why social media teams will be at the center of conversational commerce

Sprout Social

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. In this article, we’ll dig into what conversational commerce is and what it isn’t, how brands should approach their commerce strategies and why they need to involve their social teams from the get go. What is conversational commerce?

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The B2B Marketer’s Quick Start Guide: Social Media

Heinz Marketing

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.