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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.

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Marketing Insights from March 2020: Featuring WHO, Instagram, HubSpot, Bizzabo, and More

Martech Advisor

March 2020 started with mild worry about COVID-19, we even celebrated Women's Day (and shared some secrets of marketing to women ) and National Consumer Protection Week and World Consumer Rights Day (with tips to equip you with all things consumer privacy ). Sprinklr and Facebook's Messenger Join Forces. HubSpot Integrates With Jira.

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The New Ecommerce Growth Playbook: Scale Your Shopify Store to 9 Figures & Beyond

Convert

Traditional retailers whose sales have shifted to ecommerce during Covid-19 have been able to measure the impact online sales have had alongside their physical retail operations, and it’s not a great picture. Many ecommerce businesses are struggling to make a profit in the current climate, making it imperative for a change in growth strategy.

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8 Best Email Marketing Tools For Saving Time and Increasing Conversions

Optinmonster

In this article, we’ll look at various email marketing tools with diverse features. Whether you’re trying to grow your eCommerce business or reach more people as an influencer, our roundup has everything you need to succeed. To help you achieve this, Brevo features smart targeting technology that tracks user interest.

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The Top Social Selling Trends in 2022 [New Data]

Hubspot

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. It also affords more privacy than the standard comment section. Social media can level up your eCommerce strategy. DMs can be a stepping stone to getting there.

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7 Marketing Alternatives to Tracking Cookies

Hubspot

Unless you've given your email to the ecommerce store you visited, this ad was likely generated with third-party cookie data. Consider Google's Privacy Sandbox in the near future. Chrome will reportedly allow brands to use its first-party cookie, while still protecting the data of Chrome users, via Google's proposed Privacy Sandbox.

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What's Your Facebook Ecommerce Strategy?

Hubspot

As was very nicely predicted in an Social Commerce Today article from January 2010 regarding Facebook’s integrated payment system, online retailers are definitely taking notice and looking for ways to take advantage of the massive social media giant Facebook and its expanding ecommerce capabilities.