The Point

JANUARY 11, 2024

In a recent campaign for an ecommerce client, we created a short “how to get started” ebook that addressed the most common questions a prospective reseller might have, reinforced the value of becoming a partner, and made it easier for interested parties to raise their hand.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

The Point

DECEMBER 15, 2016

Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less so for those of us B2B types who deal in leads vs. transactions. What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task?

Leads 100

Leads Lead Marketing Qualified Leads Landing Pages 100

The Point

SEPTEMBER 23, 2016

a sub-head that cleverly makes the offer more attractive to its intended audience (ecommerce marketers). • Here’s the sum total of what’s included: • the name of the ebook, serving double-duty as a headline. • a wonderfully realistic thumbnail image of the ebook. • 3 bullet points succinctly explaining what you’ll learn. • The How (CTA).

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

The Point

SEPTEMBER 11, 2012

In just minutes, you’ll learn what steps you and your agents can take NOW to prepare for the most important time of the ecommerce year.”. Note also the sub-head: “The paper explores 4 conclusions as follows …” and ask yourself: “Why do I care?” and “What’s in it for me?”

Email Campaigns 100

Email Campaigns Campaigns Demand Generation Broadcasting 100

The Point

MAY 8, 2012

Generally speaking, ecommerce landing pages or any campaign requiring credit card information will require that you address all the key questions that any potential customer would likely have, and address any objections that would possibly get in the way.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

The Point

JULY 15, 2010

So integration with marketing automation, ecommerce, order entry, your phone switch, and other support systems is the key to a “360° view&# of the customer relationship. Too many people aren’t aware of how much value is untapped here. No one system ever does that off the shelf.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

NOVEMBER 24, 2015

There’s literally no other detail mentioned – nothing about what I’ll learn, perhaps about ecommerce trends or security best practices or Web merchandising – that communicates the benefit of downloading the paper. I may as well be asked to download a product brochure.

Email Campaigns 100

Email Campaigns Campaigns Paper Merchandising 100