Biznology

JANUARY 13, 2022

On ecommerce and digital marketing for manufacturers and distributors, organized by WB Research, the same company as runs B2B Connect, below. An online follow-up to the October 2021 in-person Forum, with free registration for PRO members. Still no word about their regular Forum in the fall. April 11-12, Chicago, B2B Online.

Conference 197

Conference B2B Forrester Marketing Management 197

Biznology

MARCH 7, 2019

But other events have emerged, too, to support marketers seeking information on martech, data, personalization, ecommerce, social media and other challenging topics. Digital marketing and ecommerce for manufacturers and distributors. Sirius Decisions , Terminus and Marketo are prime examples. March 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Biznology

SEPTEMBER 11, 2019

When your website is featured in a blog post on a well-known site, you could drive countless targeted visitors to your ecommerce store. With ecommerce rapidly growing and competition amongst the sellers peaking, putting effort into marketing your online store is more crucial than ever.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

MAY 4, 2020

All about B2B ecommerce business and strategy, co-founded by Andy Hoar, formerly Forrester’s top analyst in the category. A fruitful merger of three smaller B2B conferences, DemandGen Summit, FlipMyFunnel and REVTalks, launched in 2019. September 13-16, Cleveland, Content Marketing World. Still growing, still thriving.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Biznology

JULY 3, 2018

They used to try to offer an even playing field wherein the little guy with barely any technical skill could set up a little site and vaguely compete with the big guys, be it eCommerce- or content-driven. While Google is a lying liar that lies , they’re telling the truth on this one.

Marketing Websites 173

Marketing Websites eCommerce Display Google 173

Biznology

MAY 19, 2020

If you’re running a brick-and-mortar business, this might prove to be a difficult task but fortunately digital technologies allow for easy Ecommerce integrations. For example, auto mechanics can now start selling parts online, offer online training services to aspiring mechanics, and more.

Work Management 104

Work Management Marketing Management Contingency Planning eCommerce 104

Biznology

AUGUST 19, 2016

Over the years Biznology has helped you step up your digital marketing for eCommerce, with are some of my most popular articles below: When good behavioral retargeting goes bad. eCommerce innovation, and it’s not from Amazon. Life, liberty, and online shopping! Are you really making the customer experience easy?

eCommerce 80

eCommerce Best Practices Amazon Marketing 80

Biznology

MAY 5, 2021

producers of products and services for other companies and institutions are highly likely to be selling abroad, whether through distributors or directly through subsidiaries and ecommerce. So, most B2B marketers are desperate to get their hands on good quality prospecting data in other regions, for sales lead generation. This is not easy.

B2B 118

B2B Marketing Prospects Sample Opt-in 118

Biznology

NOVEMBER 2, 2017

With integrations with third party business tools like Shopify eCommerce and Salesforce CRM , marketers can trigger automated emails based on actions such as purchase history and changes in the status of a lead. GetResponse has made emailing personalized content to subscribers on a 1:1 basis a cornerstone of their platform.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Biznology

SEPTEMBER 5, 2018

While most B2C marketers seem to know that their digital marketing is an experience, many B2B companies are happy with brochure-ware and barely functional eCommerce systems. Site search matters. Maybe this is a subset of the first bullet, but it is one that I especially notice is ignored all the time.

B2B Marketing 126

B2B Marketing Paid Search Agency B2B eCommerce 126

Biznology

APRIL 10, 2020

The post Coronavirus Impact on Marketing, eCommerce & Advertising – Statistics Roundup appeared first on Biznology. Try to engage your audience by sharing content, and if possible, offer some discounts and promotions, maybe a free delivery rate while we are all fighting against a strong enemy.

Statistics 188

Statistics eCommerce Advertisements Advertising 188

Biznology

MARCH 19, 2019

We’re expanding our editorial team and focus to address a broad range of business and technology topics and trends including AI, AR/VR, big data, blockchain, content marketing, customer experience, digital marketing, data security and privacy, eCommerce, the future of work, IoT, mobile, robotics, search, social media, and more.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Biznology

SEPTEMBER 6, 2018

The IT team runs your CMS and your eCommerce system but you decide what those systems show on your site. How happy would you be with any other page that was that bad? It’s owned by the IT team. And why is that? Because it is technology?

eCommerce 130

eCommerce Search Marketing Analytics Conversion Rate 130

Biznology

APRIL 23, 2019

If your site includes any sort of ecommerce functionality, you’re probably already quite familiar with the underlying issues. For starters, you’ll want to look at the PII (personally-identifiable information) you are gathering and how you’re handling, transmitting, and storing that information.

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116

Biznology

AUGUST 1, 2014

You might think that this applies only to eCommerce companies, but you’d be wrong. Unless you have a system that recognizes return visitors and can tie them to an email address on file, this tactic isn’t open to you. Personalization based on visitor behavior is critically important for any company.

eCommerce 80

eCommerce Internet Marketing Newsletter Paid Search Agency 80

Biznology

MAY 29, 2018

It can be a very effective service, especially for new and ecommerce sites. In addition to investing in better servers, better hosting, better caching, database optimization, image optimization, adding a CDN to the mix can make your site show up everywhere around the world without any undue delay. Site Speed Optimization.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

MAY 31, 2016

Google also understands eCommerce and products and so forth, but that’s not what I do. We try to make it clearer by using categories and tags, but it’s often for naught. One way to make things even clearer is to take advantage of structured data that Google understands immediately: events, reviews, recipes, etc.

Google 64

Google Optimization Click Rate Content 64

Biznology

MAY 14, 2014

This is true whether you are involved in ecommerce sales, lead generation, brand building, or something else. Unless your site is an ecommerce site, chances are you’ll need to track interim metrics. The solution is a simple as it is silly-sounding: start at the end. Ultimately, the only real measure is the bottom line.

Work Management 80

Work Management Marketing Websites Ad Building Marketing Management 80

Biznology

AUGUST 20, 2015

This used to be the province of ecommerce sites and other sites with highly sensitive data, but with the growing menace of hacking globally, Google is leading the charge toward a more secure web. That means installing an SSL certificate, which changes your website from, say, [link] to https://www.andigo.com/.

SEO 80

SEO Lead Ranking Content Marketing Lock-In 80

Biznology

NOVEMBER 4, 2019

A treasure trove of strategy, innovation, ABM, martech, data, AI, eCommerce, social media—the works. Ecommerce and digital marketing for manufacturers and distributors. I hope I am not jinxing the trend by commenting on how last year’s top events thrive and new events arrive. February 24-26, Scottsdale, B2B Marketing Exchange.

Conference 29

Conference B2B Marketing B2B DemandBase 29

Biznology

MARCH 19, 2015

More opportunities for ecommerce. Having trouble connecting with your customers and providing a consistent cross-channel experience when your only channels are social media, your website, mobile, email, traditional print and broadcast advertising, and your bricks-and-mortar establishments?

Internet Marketing 80

Internet Marketing Mobile Advertising Privacy Lock-In 80

Biznology

NOVEMBER 18, 2014

They’re politicians, able to bridge the void between technologists, middle-managers, C-Suite executives, bean counters, CMOs, the eCommerce team, the paid search team, different sites, verticals, technology, and even languages and cultures. What my colleagues Mike Moran and Bill Hunt do on a daily basis is business consulting.

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Enterprise Management 80

Biznology

MAY 12, 2015

Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory. With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

JULY 9, 2014

For an eCommerce business, this could look something like this: Challenges: increasing total non-paid contributions. It’s obviously advantageous for any business to research and define its primary challenges for its own sake, but these three will do for the sake of this exercise. enhancing customer engagement and user experience.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

Biznology

MAY 19, 2015

Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

APRIL 14, 2015

I recently spoke to a gentleman who has seen the annual revenue from his previously Google-favored eCommerce site go from $18 million to $300,000 over the last few years, resulting in a business that employed over a dozen full-time staff in its heyday but now limps along with a skeleton staff of two or three part-timers.

Google 80

Google SEO Adsense PageRank 80

Biznology

NOVEMBER 4, 2014

Knowing that I am able, with the help of Wiser, to just set up my entire eCommerce website with my best high and low prices for each and every product in my store and my store will be both the most competitive for the lowest price possible but no lower. But those things are less interesting to me.

Pricing 80

Pricing Price Enterprise Management Merchandising 80

Biznology

DECEMBER 9, 2014

So, too, is your corporate, resource, journalistic, or ecommerce website. Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair.

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

MAY 7, 2013

Would they be buying, buying, buying from your awesome eCommerce site? In a perfect world where you actually got your heart’s intent, what would all your social media profiles, handles, Walls, channels, etc., be doing for you? Would they be adding bottom line to your revenue? Would they result in more donations to your cause?

Social Media 80

Social Media Media Internet Marketing Small Business Marketing 80

Biznology

SEPTEMBER 17, 2013

People are paralyzed in the wake of Google’s aggressive changes to its search engine algorithm.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

OCTOBER 6, 2020

For many B2B companies “website interactions” has meant redoubling their eCommerce efforts — with good results and with fewer interactions. They’re seeking to make up for the lost engagement with. online meetings website interactions self-serve interactions live chat agents. The experience of tech buyers.

Screencast 149

Screencast Video Marketing eCommerce B2B Sales 149

Biznology

MAY 8, 2018

We all use it in eCommerce to pick colors and prices, but we also are starting to see more of this on content websites. Everyone loves faceted search–drilling down on your search results by selecting filters.

Tagging 158

Tagging Classified Ads Top of Funnel Advertising Funnels 158

Biznology

JANUARY 3, 2019

She envisions a day when B2B sales are transacted entirely through ecommerce, and sales role will evolve to subject matter experts to buyers. “I Jill Rowley, longtime martech sales leader (Salesforce, Marketo) and pioneer in the field of social selling, shared a big idea at the FlipMyFunnel conference. Intriguing. .

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Biznology

AUGUST 22, 2017

I’ve played a little with Moz and never quite made it work for me because none of my personal sites were eCommerce sites, so I never really understood why I needed to pay between $99-$599/month. That was, until Olga reached out to me to give me full access to the entire suite of tools that make up the newest iteration of SEMRush.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

JUNE 9, 2021

Image Source: Pexels. Data is everywhere. With millions of devices interacting with networks every day, the potential for data collection and cultivation is virtually limitless. The right application of data-powered tech means businesses can streamline their processes and prepare for inevitabilities.

Marketing AI 104

Marketing AI Transparency Lead Ranking Fulfillment 104

Biznology

JULY 24, 2017

It fact show the company owns 10% of North American eCommerce, including Office Depot , Staples , Apple, Dell , and Walmart. Amazon’s founder and CEO Jeff Bezos is now worth $59.4 billion, (MSN). Acquisitions. In 2009, Amazon acquired Zappos for $1.2 Mashable ). Business Insiders).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212