Marketing Insider Group
MARCH 6, 2023
That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. But what exactly qualifies as video content?
BDB
APRIL 3, 2024
With the right messaging and design, you can help attract customers to your stand and increase dwell time. Be consistent with branding across all your materials, too – from banners, to booth designs, to promotional giveaways, it needs to be clear about what your company does.
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illumin
DECEMBER 14, 2023
In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment.
illumin
DECEMBER 14, 2023
In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment.
Buffer
JULY 29, 2019
The full list includes: Facebook Google Twitter LinkedIn Pinterest even Slack. Google does not promote the specifics of the score, so Terence did some digging, testing, and experimenting to come up with his list of factors. The more dwell time, the better. But it’s no less powerful and actionable. BuzzFeed’s Viral Lift.
The Marketing Blender
OCTOBER 17, 2019
It is mission-critical that you hold off on any self-promotion. Then, you should dwell on the true cost of failure—not just on the company’s bottom line, but also on the career and well-being of the people involved. This may feel like a natural place to start promoting your solution, but you need to hold off just a little bit longer.
SmartBug Media
APRIL 12, 2021
It goes without saying that any page with a high bounce rate is unlikely to spend time at the top of the search engine result pages (SERPs) anyway, because Google considers dwell time as a ranking factor. Data like this will also help you decide which platforms are most effective for promoting your content.
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