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Dwell Time is the SEO Metric You Need to Track

Hubspot

I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. These interests help marketers make informed decisions about campaigns tailored to their customers' interests. Dwell time is the metric that runs through various search engine results pages (SERPs). What is dwell time?

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How Video Helped Me Quickly Qualify 19,000 Leads—and Make a Big Impact

Vidyard

It’s an industry that is still dwelling in the dark ages when it comes to technology. Our first plan of attack was to create a five-step campaign in HubSpot, with a cadence of emails focused on the top five pain points people in the industry have, with each email driving back to a landing page on the website devoted to the problem.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can help you become especially persuasive. Stories make for better marketing because they elicit emotion.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can help you become especially persuasive. Stories make for better marketing because they elicit emotion.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Most recently, Google has helped searchers by rolling out BERT. Dwell Time. The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. Unfortunately, dwell time is one of many metrics that only search engines have access to. times longer on a webpage.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Think about all the time and work you invest each day to help your brand become a category leader. Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. Clarify your product’s unique selling proposition. That may sound simple, but it’s a very useful metric to track.

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How to Use the Rule of Thirds in Web Design [Quick Tip]

Hubspot

I'm willing to bet if you saw this image on a website, you wouldn't dwell on it too long. The rule of thirds can help make your designs feel less predictable and more intriguing. This helps create a user flow — from left to right — which would be more difficult to achieve with a symmetrical design.

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