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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Known as dwell time, this is an important Google ranking factor, according to Backlinko. And, on average, websites that include video have a two minute longer dwell time compared to those that don’t, says HighIQ.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Known as dwell time, this is an important Google ranking factor, according to Backlinko. And, on average, websites that include video have a two minute longer dwell time compared to those that don’t, says HighIQ.

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How to Use Video on Websites the Right Way

Vidyard

Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. To keep people entertained while you inform them, consider using a mix of different video types.

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How to Use Video on Websites the Right Way

Vidyard

Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. To keep people entertained while you inform them, consider using a mix of different video types.

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UX & SEO: Why They Go Hand in Hand

Conductor

The value of UX has been studied by Forrester in a report that estimates every dollar spent on UX results in $100 of ROI. Is the information provided in my website from trusted sources, forming stronger brand trust ties with my users? Both are integral for anticipating and fulfilling your customers wants and needs. Is my site findable?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . Social Media Examiner. .