Remove environment network
article thumbnail

Leveraging hybrid events to boost B2B marketing success

BDB

Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. This magnified qualified attendance directly translates to more fruitful networking, idea sharing and new pipeline opportunities for products, campaigns and collaborations.

article thumbnail

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

And while I dont like to dwell on labels (the debate over the word "library" comes to mind), the reality is that part of the success in selling the information literacy concept within a corporate environment is the branding. Interestingly, little has been written about information literacy in the corporate environment.